Content & Lead Generation
Fair Housing Words to Avoid in Listings, Ads and Social Posts
Which listing and social-post words raise federal Fair Housing concerns, which ones HUD says are fine, and safer property-first swaps for each.

Co-Founder and Podcast Guru
The beating heart of Icons of Real Estate!
As the Podcast Guru at the #1 Real Estate Podcast Network, Tomás is the driving force behind the brand’s signature podcasting framework and the energy that keeps the mics hot and the ideas fresh.
With a background in marketing and stints at companies like Nintendo and Ardor SEO, Tomás brings a global mindset and creative fire to the real estate podcasting scene. Since co-founding Icons of Real Estate in 2021, he’s helped countless real estate pros launch, grow, and monetize their shows. Whether it’s landing podcast sponsors, building strategic partnerships, or turning unsure guests into confident hosts, Tomás is all in.
His mission? Make podcasting accessible and help clients find their voice, build real authority, and turn conversations into conversions!
You’ll find Tomás playing football, chasing the perfect plate of Portuguese food, or traveling the world—ideally with his girlfriend, a beach, and a cold beer in hand.


Tomás has redefined how real estate professionals build authority with audio. His deep understanding of podcast strategy, combined with hands-on experience in marketing and branding, has helped clients turn their shows into lead-generating powerhouses. From episode planning to post-production polish, Tomás ensures every voice gets heard and every message lands.
With a sharp eye for trends and a background in digital marketing, Tomás helps real estate pros stand out in crowded markets. He knows how to position clients as trusted experts, using podcast content as the launchpad for full-spectrum brand visibility across social, video, and beyond.
Tomás has built a powerful network of agents, sponsors, and strategic partners—connections that fuel Icons of Real Estate’s ongoing growth. His talent for forging partnerships and opening doors has helped elevate not only the brand but also the careers of the professionals who join the Icons ecosystem.
Tomás isn’t just co-running a company—he’s leading a movement. With his sharp marketing instincts and love for authentic conversation, he’s helped build Icons of Real Estate into the largest podcast network in the industry, and helped agents grow smarter, speak louder, and scale faster by using podcasting as a tool for authority and client connection.
He’s not here for fluff. He’s here to help agents attract leads, boost visibility, and keep more of what they earn.
Don’t just take our word for it. Tune into the Icons of Real Estate Podcast and hear Tomás in action, alongside the pros who are changing the game!
Tomás is your guy. Book a chat with him and open the door to success!

Tomás writes the guides on the Icons of Real Estate blog (55 articles). Every one follows our editorial standards.
Content & Lead Generation
Which listing and social-post words raise federal Fair Housing concerns, which ones HUD says are fine, and safer property-first swaps for each.
Content & Lead Generation
Buffer schedules any post you write to 12 networks from $0; free ICONS Social turns your ICONS episode into posts you approve. Who each one suits.
Video Podcasts & Repurposing
Castmagic starts at $19 a month billed annually; ICONS Social is free for ICONS guests and DIY users. Compare posts, clips, posting and checks.
Video Podcasts & Repurposing
Descript makes clips and drafts posts you publish yourself; ICONS Social writes, checks and posts an episode's content after you approve. Compare them.
Content & Lead Generation
Hootsuite schedules posts you write; ICONS Social writes posts from your ICONS episode. Compare price, networks, approvals and fit for agents.
Content & Lead Generation
Later schedules posts you create, from $18.75 a month billed yearly. ICONS Social writes posts from your ICONS episode. Compare cost, approvals and fit.
Video Podcasts & Repurposing
Opus Clip cuts clips from any video for $0 to $29 a month. ICONS Social is free and writes and posts content from your ICONS episode. Which fits you.
Video Podcasts & Repurposing
Opus Clip, Castmagic, Descript, Riverside Magic Clips, Headliner and ICONS Social compared on price, clips, written posts and posting for agent podcasts.
Video Podcasts & Repurposing
Riverside Magic Clips cuts highlights from any recording; ICONS Social turns an ICONS episode into approved posts. Compare clips, posting and price.
Content & Lead Generation
Buffer, Hootsuite, Later, Meta Business Suite and ICONS Social compared on October 2026 prices, networks and approvals, with a pick for each kind of agent.
Personal Branding for Agents
Adobe Express is free or US$9.99 a month for Premium; ICONS Design Studio is free. Templates, auto-fill, AI images and approvals compared for agents.
Hosting & Distribution
Blubrry hosting runs $7 to $90 a month by hours published; ICONS Podcast Hosting is free. Compare stats, video, WordPress sites, transcripts and AI tools.
Podcast Guesting
Pick your time zone, date and slot, confirm your email and get calendar links. A step-by-step guide to booking on the ICONS Hub.
Hosting & Distribution
Buzzsprout costs $18 a month billed monthly or $15 billed annually; ICONS Podcast Hosting is free. Compare stats, video, transcripts and moving your show.
Personal Branding for Agents
Canva Pro is US$144 a year, Business US$250; ICONS Design Studio is free and fills podcast graphics from the episode. Templates, AI and approvals compared.
Hosting & Distribution
Captivate starts at $19 a month, or $17 paid yearly, after a 30-day trial; ICONS Podcast Hosting is free. Compare stats, private feeds, ads and notes.
Starting a Real Estate Podcast
Descript runs $0 to $65 per person a month; ICONS DIY Podcast is a free workspace for recording, review and hosting. Compare the two for agents.
Podcast Production
Filestage paid plans start at $199 a month billed yearly; ICONS Review is free. Compare approvals, reviewer access, link controls and editor handoff.
Podcast Production
Frame.io charges per member from $15 a month; ICONS Review is free. Compare comments, approvals, link controls and subtitle fixes for a podcast.
Video Podcasts & Repurposing
Headliner has a free plan and paid plans from $7.99 a month billed annually; ICONS Design Studio is free. Audiogram limits, captions and posting compared.
Podcast Marketing & Growth
Why a steady weekly or bi-weekly schedule matters more than volume, and how to plan a month of podcast episodes and short posts around a busy spring.
Hosting & Distribution
What counts as a podcast download under the IAB guidelines, why bots and repeat requests are filtered out, and why numbers differ between hosts and apps.
Podcast Production
Pin notes to exact moments, track versions and sign off clearly. A practical guide for podcast hosts approving their episodes.
Hosting & Distribution
Libsyn plans run $12 to $150 a month after a 30-day trial; ICONS Podcast Hosting is free. Compare uploads, video, IAB stats, transcripts and moving hosts.
Podcast Production
Why recording each guest on their own device protects podcast audio from bad wifi, and what separate tracks mean for editing.
Equipment & Software
A five-point checklist for recording day: microphone, lighting, a quiet room, a stable connection and camera height, for podcast hosts and guests.
Hosting & Distribution
Podbean paid plans start at $17 a month, or $12 billed yearly; ICONS Podcast Hosting is free. Compare the free plans, stats, video, AI credits and moving.
Personal Branding for Agents
Canva, Adobe Express, Headliner, Wavve and ICONS Design Studio compared on price, free plans, podcast templates and audiograms for agent podcasts.
Podcast Guesting
PodMatch and ICONS Hub plans compared line by line: monthly prices, free plans, trials, limits and booking features, from each platform's own pages.
Podcast Guesting
Create a public speaker page with your bio, topics, interview questions and a downloadable one-sheet. What goes on an ICONS Hub guest profile.
Hosting & Distribution
Buzzsprout, Libsyn, Blubrry, Podbean, Transistor, Captivate, Spotify for Creators and ICONS Podcast Hosting compared on price, free plans, video and stats.
Equipment & Software
Riverside, Zencastr, SquadCast by Descript, StreamYard, Zoom and ICONS Live compared on price, free plans, local tracks, editing and live streaming.
Podcast Production
Frame.io, Vimeo review links, Filestage and ICONS Review compared on price, free plans, time-coded comments, approvals and link security, October 2026.
Starting a Real Estate Podcast
Podcastle now redirects to Async, with plans from $19.99 a month or $11.99 billed yearly. Compare it with ICONS DIY Podcast, the free workspace from ICONS.
Podcast Guesting
PodMatch guest plans start at $32 a month with no free plan; ICONS Hub has a free Lite plan and paid plans at $87 and $165. Compare matching and booking.
Starting a Real Estate Podcast
What to ask guests before recording, how to write a one-page guest brief, and which calendar and email reminders reduce no-shows on a real estate podcast.
Equipment & Software
Riverside costs $0 to $99 a month; ICONS Live is free for agents. Compare recording quality, editing, limits and who each tool suits for real estate shows.
Hosting & Distribution
Spotify for Creators and ICONS Podcast Hosting both cost $0. Compare video, distribution beyond Spotify, transcripts, websites and earnings for agents.
Equipment & Software
SquadCast now comes with a Descript plan, $0 to $65 a month. See how it compares with free ICONS Live on recording, editing and limits for agents.
Equipment & Software
StreamYard is built to stream and record from $35.99 a month billed yearly; ICONS Live records only, for free. Compare them for a real estate agent's show.
Hosting & Distribution
A step-by-step guide to submitting your RSS feed to Apple Podcasts and Spotify, the two main podcast directories, and what to check in the feed first.
Hosting & Distribution
Transistor starts at $19 a month or $190 a year after a 14-day trial; ICONS Podcast Hosting is free. Compare shows, private feeds, video and transcripts.
Podcast Production
Vimeo review links come with Vimeo plans from $12 a seat a month billed annually; ICONS Review is free. Compare comments, approvals and link passwords.
Video Podcasts & Repurposing
Wavve plans start at $7.99 a month after a free trial; ICONS Design Studio is free. Audiogram caps, captions and scheduling compared for agent podcasts.
Equipment & Software
Zencastr and ICONS Live both cost $0. See how recording quality, editing, hosting and access compare, and which suits a real estate agent's interview show.
Equipment & Software
Zoom Basic is free with a 40-minute meeting cap; ICONS Live is free and records each guest locally. Compare file quality, limits and fit for agent shows.
Starting a Real Estate Podcast
When your broker must approve a podcast you host or guest on, what they'll check, and three copy-paste approval request emails you can send today.
Hosting & Distribution
Where to paste podcast embed code on Real Geeks, BoldTrail, Sierra, Luxury Presence and WordPress, plus an episode page template and blocked-player fixes.
Podcast Production
When you can mention a listing on your podcast, what the seller must sign, how Clear Cooperation applies, plus a script and pre-publish checklist.
Podcast Guesting
What podcast booking agencies charge, model by model: retainer, per placement, subscription and DIY, priced per appearance and as a 12-month agent budget.
Podcast Production
What agents can safely say about commissions on a podcast since the August 2024 NAR changes, what to cut, plus a script and pre-publish checklist.
Podcast Cost & ROI
What podcast editing costs per episode for audio, video and short clips, how per-minute and per-episode pricing compare, and what pushes a quote up.
Podcast Production
A one-page map of the rules a podcasting agent touches: firm disclosure, Fair Housing, RESPA, consent, FTC, follow-up, music and privacy, plus a checklist.
Starting a Real Estate Podcast
Real estate podcast name ideas by niche, a city + niche + you naming formula, a free generator walkthrough and the checks to run before you commit.
Podcast Production
The five types of podcast production company, the criteria that matter for an agent's show, and a scoring worksheet to compare quotes side by side.