Free podcast match for real estate professionals

The free podcast match is a no-cost form on the ICONS Hub for real estate professionals. You share your name, email, role, market, niche, social links and goals, and the ICONS concierge team replies by email with a podcast recommendation. There is no fee, no commitment and no account to create.

Agents who have decided to guest on podcasts but have no idea which shows to aim at are who the match exists for. It’s the lowest-commitment way into the Hub, and it sits one step before the two routes the agent’s podcast guesting playbook walks through: pitching shows yourself, or paying someone to pitch for you.

Who is the free podcast match for?

The free podcast match is for real estate professionals who want a starting point rather than a service. The form’s role options are agent, investor, lender, coach, builder and other, and its niche options are luxury, residential, investing, commercial, mortgage, short-term rentals and other, so it’s built for the real estate industry rather than podcasting in general.

It fits best if one of these is true:

• You’ve never guested and don’t know which real estate shows take guests.
• You know the national shows but want ones your local buyers and sellers might hear.
• You’ve been pitching the wrong shows and want a second opinion from people who book guests on real estate podcasts.

It isn’t a booking. The team recommends; you still apply, pitch or book. And it isn’t a search engine: if you already know what you want, the Hub’s podcast directory with its 49 theme filters will be faster.

What does the form ask, and how should you answer?

The form asks for seven things, and the quality of the recommendation depends on how specific you are in three of them: market, niche and goal. Each field, and what to put in it, is listed below.

Field	What to enter	Why it matters
Full name and email	The address you actually read	The reply comes by email, nowhere else
Your role	Agent, investor, lender, coach, builder or other	Shows pick guests by role
Your market or location	Metro plus the areas you’re licensed and active in	Local shows need local guests; national shows don’t care
Your niche	Luxury, residential, investing, commercial, mortgage, short-term rentals or other	Narrows to shows whose listeners match your clients
Social links (optional)	Your most active profile, not all of them	Lets the team hear how you talk about your work
What you want from guesting	Leads, promoting something, or networking	Changes which shows make sense

Be concrete in the market field. “Northern Virginia, mostly Loudoun and Fairfax, move-up sellers” tells the team far more than “DC area”. If your niche is really two niches, pick the one you’d want an hour of airtime on.

On the goal checkboxes: networking and promotion are easier to serve than leads, because shows that reach other agents are plentiful and shows that reach your next seller are rarer. If leads are the goal, say where those clients are, so the recommendation can lean local; why local podcasts beat national ones for an agent explains the logic.

What happens after you submit the free podcast match?

After you submit, a member of the ICONS concierge team reads your answers and replies by email with a podcast recommendation. A person, not a matching algorithm, picks the show, which is the point: the team knows which hosts on the ICONS podcast network take guests and what each show is looking for.

Because a person handles it, the reply isn’t instant, and ICONS doesn’t publish a turnaround. Note which email address you used and keep an eye on that inbox, including the spam folder.

How does the free match compare with browsing the directory yourself?

The free match trades speed for judgment: the directory is instant and you do the filtering, while the match takes longer and someone else does it. A third route, done-for-you booking, adds the pitching and scheduling. Here is how the three compare.

	Free podcast match	Podcast directory	Done-for-you booking
Cost	Free	Free to browse	Paid plans; see the plans page on the Hub
Account needed	No	No to browse; yes to bookmark or apply	Yes
Who chooses the shows	ICONS concierge team	You, with 49 theme filters and area filters	A coordinator
What you get	One emailed recommendation	A shortlist you build	Pitching, bookings and scheduling handled
Best for	A first step	Agents who know their niche	Agents who want volume without the admin

Applying to a show from the directory is a member feature on a paid plan; the plans page on the Hub lists what’s included. The done-for-you route is described on the podcast guesting service page, and the general trade-offs between platforms, agencies and pitching yourself are in podcast guest booking platforms compared.

Use the match and the directory together. Submit the form, then spend ten minutes in the directory with your theme and area filters set. When the recommendation arrives, you’ll know whether it’s a show you’d have found yourself or one you’d have missed, which tells you how much weight to give it.

What should you do with the recommendation?

Treat the recommendation as a lead rather than a booking: open the show’s page on the Hub, check the fit, prepare your materials and then apply or book. In order:

1. Read the show’s Hub page. Look at “What we’re looking for”, the hosts, the recent episodes and where the show says its listeners are.
2. Check the market fit. A show in another state can still be worth it for agent referrals, but not for buyer leads; the guide to guesting outside your market has the test.
3. Get your bio and one-sheet ready. Hosts will ask. The one-sheet template for agents is the fastest way.
4. Apply or book. If the host takes bookings on the Hub, you can pick a recording slot directly; how to book a recording with an ICONS host walks through it. Otherwise, apply through the show’s page with a short pitch.
5. Listen to two episodes before the recording. The host will know if you haven’t.

Is the free podcast match worth an agent’s time?

The free podcast match is worth an agent’s time if guesting is new to you, because five minutes on a form gets you a recommendation from the team that handles guest booking for ICONS. Listeners aren’t the scarce part: per Edison Research’s Infinite Dial 2025, 55% of Americans aged 12 and over listened to a podcast in the past month. What’s hard for an agent isn’t finding listeners; it’s finding the few shows where your next client is listening, and that’s the question the match is meant to answer.

If you’ve already done that and want the pitching and scheduling off your plate, the done-for-you guesting plans are the next step. If not, the form is at the bottom of the ICONS Hub home page. Fill in the market field properly; the reply is only as good as the brief you give.