Skip to content
Icons of Real Estate
Guest On The NetworkLaunch Your Podcast

Free tool · Runs in your browser · No sign-up

Podcast ROI & Lead-Value Calculator

A podcast for agents pays off through relationships: guests who become referral partners. Plug in your own numbers to see the commission those relationships could produce in a year, your ROI, and how many closings it takes to break even.

Your numbers

Every default here is an Assumption. Replace each one with your own numbers.

The show

What you pay per month. $621 is Icons' starting price for Ongoing Production; use your own.

Lenders, inspectors, business owners, other agents...

Relationships

Share of referred people who end up closing with you.

Your deals

If partners are agents who expect a referral fee, enter it. Otherwise leave 0.

Your first-year estimate

The math, step by step

    This is a simple year-one model: it counts referral business from guests only. It ignores listeners who become clients, repeat business, and partners who keep sending deals after year one, and it assumes every partner is active for the full year. Treat it as a planning aid, not a forecast.

    How to use it

    1. Enter what the show costs you per month and how many guests you interview.
    2. Be honest about relationships: out of every 10 guests, how many will actually send you business?
    3. Use your own average sale price, commission, broker split and any referral fee.
    4. Watch the break-even number. It's usually the most useful output: how many podcast-sourced closings pay for the year.

    How it works

    • Referral partners = guests per month × 12 × partner %.
    • Closings = partners × referrals per partner × close rate.
    • Expected GCI = closings × average price × commission %.
    • Your net = GCI × (1 − referral fee %) × (1 − broker split %).
    • ROI = (net − annual cost) ÷ annual cost.
    • Break-even = annual cost ÷ your net per closing, rounded up.

    The defaults are placeholders we picked so the page shows a working example. They are not industry averages and not a promise of results. Nothing you type leaves your browser.

    Done-for-you podcast production

    You record. We handle everything else.

    Guest booking, editing, publishing, social clips and SEO articles for real estate agent podcasts. Launchpad starts at $497 one time; Ongoing Production starts at $621 a month.

    See Podcast Production