Real Estate Content and Lead Generation

Content generates leads for real estate agents when it gives a specific person a reason to start a conversation with you, and a simple way to do it. Views and downloads are not the goal; replies, referrals and appointments are. That is why interview-based content works well for agents: every guest is a relationship, and every episode is something both of you can share with your networks. The guides in this section explain how to plan content around the clients and partners you want, how to add calls to action that people actually use, and how to follow up and track leads from episodes in your CRM. You will also find comparisons between podcasting and other lead sources, such as paid ads, portals and direct mail, so you can judge where content fits in your budget. If your content is getting attention but not business, start with the complete guide to content lead generation and check each piece for a clear next step.