Do it yourself · Free
ICONS DIY Podcast: record, review and publish your own real estate podcast
for agents, brokers, investors and lenders who want to host their own show without hiring a production team.
Set up the show. Book guests. Run your own recordings. See what works.
A six-step setup, an episode idea generator, a content calendar, a guest booking page and analytics, with ICONS Live, ICONS Review and ICONS Podcast Hosting a click away. Give your co-host, editor and assistant their own roles. ICONS DIY Podcast is free to use.
6
Setup steps, skip any and come back
8
Real estate episode formats for ideas
5
Team roles, checked on every action
What It Solves
Running Your Own Show Gets Messy.
Not knowing where to start, guest emails about time zones, an empty content plan and three tools that don't know each other. This is what the workspace takes care of.
"I want a podcast, but I don't know where to start."
A six-step setup takes you from show basics and a cover to a recorded trailer, a published feed and your first guest. Skip any step and pick it up later.
"Booking guests takes endless emails about times and time zones."
Share your booking page. Guests pick a time in their own time zone and fill in their details, headshot and bio in the same visit.
"I never know what to talk about next."
The idea generator drafts episode ideas in eight real estate formats, each with a title, an angle and five outline points.
"I record, then nothing gets posted."
A content calendar with a weekly goal and a publishing streak, plus a "needs attention" list for anything that slipped.
"My guests never share the episode."
Each guest gets a share page with links to the episode, a quote graphic and ready-to-post captions.
"I can't tell if any of this is working."
One analytics page with your podcast downloads, top episodes and weekly insights, plus a weekly email.
"Who on my team is allowed to change what?"
Five roles: Owner, Co-host, Editor, Assistant and Reviewer. What each can do is checked on every action, not just hidden on screen. Share the work without sharing everything.
"We run several agents' shows."
One sign-in can belong to more than one show. Switch between them from the page header, each with its own team and roles.
How It Works
From Invitation To Published Episode
Six steps. You and your team do the work, including the recording; the ICONS tools are where it happens.
- 01
Get invited and sign in
Enter your email, open the link and press Sign in. The link works once and expires after 15 minutes. No password.
- 02
Set up your show
Six steps: show basics, branding, connect your accounts, record a trailer, publish, first guest. Every step can be skipped and resumed.
- 03
Share your booking page
Guests pick a time in their own time zone and fill in their details. Each booking shows up on your dashboard and bookings page.
- 04
Run your own recording
Press "Open studio" on the dashboard and you run the session in ICONS Live, in your browser. Each person is recorded separately.
- 05
Review and publish
Send the recording to ICONS Review for comments, then publish to your podcast feed on ICONS Podcast Hosting. Plan the rest of the month on the content calendar.
- 06
Promote and measure
Every guest gets a share page for the episode, and analytics show your downloads and top episodes.
Features
What's In ICONS DIY Podcast
The full list. Nothing here needs production experience.
Setting up your show
A guided setup in six steps: show basics, branding, connect accounts, record a trailer, publish, first guest. Skip any step, press "Save & finish later" and come back.
Show basics
Show name, one-line description, category, language, host name, license number and brokerage. One form feeds your cover, your trailer script and your feed.
A cover from a template
Pick a cover template, enter the title, your name and photo, and preview the result. A professional cover without design skills.
Connect your accounts
Connect your calendar and see your podcast's RSS feed address, so everything is in one place.
Record a trailer
Start from an AI-drafted script of 60 to 90 seconds, edit it, then record it in your browser with ICONS Live.
Publish the trailer
Publish to your podcast feed and see your listing status on Apple Podcasts and Spotify. You submit to each directory on its own site.
Your first guest
Pick from three suggested guests from the ICONS network, or copy your own booking link and send it.
Planning and publishing
Know what you are recording next and when it goes out.
Dashboard with upcoming episodes
One card per booked guest, showing whether their details are in, with an "Open studio" button to start the recording.
Episode idea generator
Enter your market, audience, niche and past titles. Get ideas in eight real estate formats, such as a market update, a neighborhood spotlight, first-time buyer tips or an investor interview, each with a title, a two-sentence angle and five outline points. Save an idea, schedule it or mark it used.
Guest brief
An AI draft of the guest's bio, three talking points and a question list, made from the guest's form. You check and edit it before you record.
Content calendar
Month, week and list views of everything you publish, with filters and a "needs attention" list. Drag saved ideas onto dates. For Instagram, LinkedIn, Facebook, TikTok and X you get a reminder on the day, a caption to copy and a file to download. To have posts written from your episode and posted for you, use ICONS Social.
Weekly goal and publishing streak
Set a weekly goal, such as one episode and three clips a week, and watch your streak build.
Guests
Booking, details and the recording room, without the back-and-forth emails.
Guest booking page
A public page with your show's branding and "Powered by ICONS". Guests pick a time in their own time zone.
Guest details form
Name, email, phone, headshot and short bio, plus optional company, website, social links, topics to cover and avoid, and how they would like to be introduced.
Bookings page
A table of every guest and where their booking stands. Copy your booking link from here.
Open studio
One click from the dashboard opens the recording session in ICONS Live, where you run the recording yourself.
Send for review
A finished recording goes to ICONS Review for comments before you publish.
Promotion and results
Get the episode shared and see what is working.
A share page for every guest
Links to the episode on Apple Podcasts and Spotify, a quote graphic and ready-to-post captions, so your guest can share the episode.
Get listed status
See whether your show is listed on Apple Podcasts, Spotify and other directories.
Analytics
Podcast downloads, your top episodes and weekly insights, with a CSV export and a weekly email. Insight numbers are calculated from your data, never made up by AI.
Account, team and access
The foundations of the workspace.
Sign in with an email link
No password. You enter your email, receive a link, open it and press Sign in. The link works once and expires after 15 minutes. Sessions last 14 days.
Sign-in by invitation
Only people on a show's team or invited by ICONS receive a sign-in link. Everyone else sees the same "Check your email" page. Ask for an invitation through the form on this page; it is free.
Five team roles
Owner, Co-host, Editor, Assistant and Reviewer. What each can do is checked on every action, not just hidden on screen.
Invite your team by email
The Owner types an email address and picks a role. Add help without contacting ICONS.
Approval before publishing
An optional rule: content from Editors and Assistants waits for an Owner or Co-host to approve it.
Team page and activity list
The Owner sees members, changes a role or removes someone, and sees who changed what on the team. A show always keeps at least one Owner.
Several shows under one sign-in
A person in more than one show switches between them from the page header. Made for agencies and brokerages that manage several agents' shows.
Paid help from ICONS, when you want it
Optional. ICONS DIY Podcast itself is free; these are extra services from the ICONS team. Ask through the form on this page for details.
One-to-one expert sessions
A 45-minute video session in ICONS Live, recorded, with a transcript, action items and a rating afterwards.
Setup orders
Order a logo, cover, trailer edit, intro and outro from the ICONS team, as a bundle or one by one, with 2 revisions per item and a status tracker.
Content service
Monthly plans or per-episode orders for clips, quote graphics, carousels, captions, scheduling and uploading.
What's Different
Built For A Podcast Team, Not A Solo Login
Built for real estate.
Your license number and brokerage are part of setup, and the idea generator works in real estate formats: market updates, neighborhood spotlights, first-time buyer tips, investor interviews and more.
Connected to the ICONS guest network.
Suggested guests come from the network behind 120+ agent podcasts, next to your own booking link.
You run the recording.
Open the studio from your dashboard and run the session yourself in ICONS Live, then send it to ICONS Review and publish on ICONS Podcast Hosting.
Roles that are enforced.
A permission is checked on every action, not just hidden on screen. An assistant cannot do an owner's job by finding the right link.
Do it yourself, with help on tap.
ICONS DIY Podcast is for running the show yourself, with optional paid help from the same team. If you would rather record and let ICONS handle the rest, that is Podcast Production, where the ICONS team runs the recording for you.
Compare
Separate Tools, One Workspace, Or Done For You.
Three ways to run a show yourself or with ICONS. Pick by how much of the work you want on your own desk.
Separate Tools
A login for every job
- A recording app, a review tool, a podcast host and a scheduling tool, each with its own account
- Guest times and details chased by email
- Episode ideas and the posting plan in a spreadsheet
- Team access set up tool by tool, or a shared password
- General-purpose tools for any kind of show
ICONS DIY Podcast
One workspace, free to use
- A guided six-step setup, from show basics to your first guest
- A booking page where guests pick a time in their own time zone
- Episode ideas, a content calendar and analytics in one place
- Five roles, checked on every action; sign in with an email link
- ICONS Live, ICONS Review and ICONS Podcast Hosting from one menu
- From the company behind 120+ agent podcasts
Done for you
You record. ICONS handles everything else.
Guest booking, editing, publishing, syndication, social clips and SEO articles. The Podcast LaunchPad starts at $497 one time; Ongoing Production starts at $621 a month.
See Podcast Production →Key Facts
ICONS DIY Podcast At A Glance
- Name
- ICONS DIY Podcast
- What it is
- A podcast workspace for real estate professionals: setup, ideas, calendar, guest booking, recording, publishing and analytics
- Who it is for
- Agents, brokers, investors and lenders who host their own show; small teams around one host; brokerages that manage several shows
- Price
- Free
- Paid help (optional)
- Expert sessions, setup orders and a content service from the ICONS team
- Recording
- You run your own recordings in ICONS Live, in the browser
- Access
- Ask for an invitation through the form on this page
- Sign-in
- Emailed link, works once, expires after 15 minutes. No passwords
- Team roles
- Owner, Co-host, Editor, Assistant, Reviewer
- Accessibility
- Built to a WCAG 2.2 AA target, with automated accessibility checks on every page during development
- From
- ICONS of Real Estate, founded 2021
FAQ
Questions Hosts Ask Before They Start
What is ICONS DIY Podcast?
What does ICONS DIY Podcast cost?
How do I get access?
Do I need podcasting experience?
Who runs the recording?
How do guests book?
Where do episode ideas come from?
Will it post to social media for me?
What does analytics show?
Can my team help run the show?
Can I manage several agents' shows?
Is it a video podcast?
Does ICONS DIY Podcast edit my episodes?
Can ICONS do some of the work for me?
Do I need my broker's approval to host a podcast?
What should I call my show?
How is this different from ICONS Podcast Production?
I want to be a guest, not a host. Where do I go?
Compare
ICONS Compared With The Alternatives
Side-by-side guides, written from each tool’s own published pages.
Descript Clips vs ICONS Social: which should a real estate agent use?
Descript makes clips and drafts posts you publish yourself; ICONS Social writes, checks and posts an episode's content after you approve. Compare them.
Read more →Descript vs ICONS DIY Podcast: which should a real estate agent use?
Descript runs $0 to $65 per person a month; ICONS DIY Podcast is a free workspace for recording, review and hosting. Compare the two for agents.
Read more →Podcast recording software compared for real estate agents
Riverside, Zencastr, SquadCast by Descript, StreamYard, Zoom and ICONS Live compared on price, free plans, local tracks, editing and live streaming.
Read more →Podcastle (now Async) vs ICONS DIY Podcast: which should an agent use?
Podcastle now redirects to Async, with plans from $19.99 a month or $11.99 billed yearly. Compare it with ICONS DIY Podcast, the free workspace from ICONS.
Read more →Guides
Guides From The Blog
Practical guides for agent podcasters on the same topic.
How to Prepare a Podcast Guest Before Recording
What to ask guests before recording, how to write a one-page guest brief, and which calendar and email reminders reduce no-shows on a real estate podcast.
Read more →Do You Need Broker Approval to Host or Guest on a Podcast?
When your broker must approve a podcast you host or guest on, what they'll check, and three copy-paste approval request emails you can send today.
Read more →Real Estate Podcast Name Ideas: A Naming Framework + Free Generator
Real estate podcast name ideas by niche, a city + niche + you naming formula, a free generator walkthrough and the checks to run before you commit.
Read more →Want to run your own show?
Tell us your market, your show and who is on your team. ICONS DIY Podcast is free; ask for an invitation and we will be in touch. If you would rather the ICONS team ran the recording and produced the show for you, see Podcast Production.
No obligation.
Ask for an invitation
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