Podcast Guesting · Social posts
ICONS Social: a month of social posts from your podcast episode
ICONS Social is a free tool from ICONS of Real Estate that turns a podcast episode into social media posts. It reads the transcript, writes a pack of about 10 posts (quote images, carousels and short video clips) in the agent's own words from the episode, and posts them on schedule to the agent's own accounts once the agent approves them.
Free for agents who guest on an ICONS show and for ICONS DIY Podcast users. For Podcast Production clients, the ICONS team does everything.
About 10
Posts from every episode
5
Networks: LinkedIn, Facebook, Instagram, YouTube, TikTok
Free
For guests and DIY Podcast users
The Problems
Why Most Podcast Interviews Get Shared Once
A good interview is full of things worth posting. Turning it into posts is the part nobody has time for.
"I was on a great podcast, shared it once, and that was it."
ICONS Social writes a month of posts from the episode, so the interview keeps working for you long after release day.
"I don't have time to pull quotes and cut clips."
It reads the transcript and makes the quote images, carousels and short video clips for you.
"AI posts don't sound like me."
Every post uses your real words from the episode, not made-up copy.
"I'm nervous about posting something my broker won't like."
Posts go through fair-housing and disclosure checks, and nothing is posted until you have read it and approved it.
How It Works
From Episode To Posted, In Four Steps
You do one of them: read the posts and approve.
- 01
The episode is recorded and released
You record your interview on an ICONS show, or your own episode if you use ICONS DIY Podcast.
- 02
ICONS Social writes your pack
It reads the transcript and writes about 10 posts: quote images, carousels and short video clips, all in your words.
- 03
You review and approve
Log in, change anything you want, and click approve.
- 04
It posts on schedule
Your posts go out on a schedule to your LinkedIn, Facebook, Instagram, YouTube and TikTok.
Features
What ICONS Social Does
Content and posting in one flow, built for real estate.
Posts from the transcript
The pack is written from what you actually said in the episode.
Quote images
Your best lines from the episode, ready to post as images.
Carousels
Multi-slide posts built from the episode's main points.
Short video clips
Short clips of you from the episode.
Your approval first
You log in, edit anything and approve. Nothing is posted without your approval.
Scheduled posting
Approved posts go out on schedule to LinkedIn, Facebook, Instagram, YouTube and TikTok.
Fair-housing and disclosure checks
Posts are checked for fair-housing and disclosure issues before they reach you.
Consent checks
A guest's face or voice is used only after a consent check.
Post performance
See how your posts perform once they are out.
For DIY Podcast shows too
ICONS DIY Podcast users get posts written from their own show's episodes.
How It Compares
Two Tools, Or One Flow
Most agents who repurpose a podcast use one tool to make the posts and another to publish them.
A clip tool plus a scheduler
The usual setup
- One tool turns the recording into clips and posts
- A second tool approves, schedules and publishes them
- Two accounts, and the posts move between them by hand
- Real estate rules are up to you
ICONS Social
Content and posting in one flow
- About 10 posts written from the episode, in your words
- You review, edit and approve in one place
- Posted on schedule to LinkedIn, Facebook, Instagram, YouTube and TikTok
- Fair-housing, disclosure and consent checks built in
- Free for ICONS guests and DIY Podcast users
What ICONS Social does not do
- Writing posts about anything other than your episode. It works from the episode's transcript.
- Posting without your say-so. Every pack waits for your approval.
- Replacing your broker's review. The checks help, but you and your brokerage are still responsible for what you publish.
FAQ
Questions Agents Ask About ICONS Social
What is ICONS Social?
What does ICONS Social cost?
Who can use ICONS Social?
How do I get ICONS Social as a guest?
Will the posts sound like me?
Does it post without asking me?
Does it show how my posts perform?
Which social networks does it post to?
What kinds of posts are in a pack?
Does it check fair-housing rules?
How is it different from a clip tool or a scheduling tool?
Compare
ICONS Compared With The Alternatives
Side-by-side guides, written from each tool’s own published pages.
Buffer vs ICONS Social: which should a real estate agent use?
Buffer schedules any post you write to 12 networks from $0; free ICONS Social turns your ICONS episode into posts you approve. Who each one suits.
Read more →Castmagic vs ICONS Social: which should a real estate agent use?
Castmagic starts at $19 a month billed annually; ICONS Social is free for ICONS guests and DIY users. Compare posts, clips, posting and checks.
Read more →Descript Clips vs ICONS Social: which should a real estate agent use?
Descript makes clips and drafts posts you publish yourself; ICONS Social writes, checks and posts an episode's content after you approve. Compare them.
Read more →Hootsuite vs ICONS Social: which should a real estate agent use?
Hootsuite schedules posts you write; ICONS Social writes posts from your ICONS episode. Compare price, networks, approvals and fit for agents.
Read more →Later vs ICONS Social: which should a real estate agent use?
Later schedules posts you create, from $18.75 a month billed yearly. ICONS Social writes posts from your ICONS episode. Compare cost, approvals and fit.
Read more →Opus Clip vs ICONS Social: which should a real estate agent use?
Opus Clip cuts clips from any video for $0 to $29 a month. ICONS Social is free and writes and posts content from your ICONS episode. Which fits you.
Read more →Guides
Guides From The Blog
Practical guides for agent podcasters on the same topic.
How to book a podcast recording with an ICONS host
Pick your time zone, date and slot, confirm your email and get calendar links. A step-by-step guide to booking on the ICONS Hub.
Read more →Your podcast guest profile and media kit
Create a public speaker page with your bio, topics, interview questions and a downloadable one-sheet. What goes on an ICONS Hub guest profile.
Read more →How Much Does a Podcast Booking Agency Cost? Pricing Models Compared
What podcast booking agencies charge, model by model: retainer, per placement, subscription and DIY, priced per appearance and as a 12-month agent budget.
Read more →Ask About ICONS Social
Run your own show with ICONS DIY Podcast, or want to know how ICONS Social works for your episodes? Tell us about your show and we'll get back to you.
No obligation.
Ask about ICONS Social
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