Content & Lead Generation
Buffer vs ICONS Social: which should a real estate agent use?
Buffer schedules any post you write to 12 networks from $0; free ICONS Social turns your ICONS episode into posts you approve. Who each one suits.

CEO and Founder
At the helm of the #1 Real Estate Podcast Network!
With a vision to revolutionize the way real estate agents and businesses grow, Kris leads the charge at Icons of Real Estate in helping clients leverage the power of podcasting to establish industry authority and generate more revenue. He makes podcasting an accessible and effective tool for real estate professionals to expand their reach and achieve ultimate success.
Kris's journey to creating the #1 Real Estate Podcast Network began after a career in software engineering, where he worked for major banks. Following the 2008 financial crisis, he turned his attention to marketing and quickly found his niche in real estate. Today, as the CEO of Icons, Kris is focused on providing podcasting services that generate lasting growth for real estate professionals and deliver results far beyond vanity metrics.
Kris can often be found hiking with his family, enjoying time in nature, and relishing his personal life in Vietnam!


Kris’s marketing expertise helps clients achieve massive growth. In fact, his SEO work with Avery Carl, owner of the Short Term Shop, was one of the two things she credits for growing her sales from $59M in 2019 to $621M in 2021. His data-driven approach ensures real estate pros reach their ideal audience and drive revenue.
Kris has a knack for crafting unique and memorable brands. He works closely with clients to refine their messaging, ensuring that their name stands out in the competitive real estate market. He helps them build stronger connections with their audience and establish trust in their expertise.
Through clear, direct communication, Kris ensures that projects are executed efficiently. He understands clients’ needs and translates them into actionable steps to deliver successful outcomes. Kris ensures that every detail is covered, helping clients achieve their goals without friction or delay.
Kris has featured on more than 100 podcasts; here are 56…
The Keys to Building Your Own Digital Empire Featuring Kris Reid
SEO Meets Real Estate_Kris Reid’s Blueprint to More Leads and More Deals
Coach James Short with Kris Reid: Disrupting Real Estate Growth with SEO & Smart Scaling
Episode 17 from the ICONS of Real Estate Podcast and A Podcast Growth Coach - Kris Reid
SEO Secrets for Real Estate Success with Kris Reid
Search Engine Optimization, Kris Reid, Ardor SEO
Kris Reid - What Real Estate Agents Need To Know About SEO in 2021
Kris Reid on The Business Power Hour
Real Estate Master Summit 42 Experts over 7 Days 100% Free - Kris Reid Coolest Guy in SEO
I hate SEO: Tom interviews Kris Reid
Words Sell, Not Websites with Kris Reid
Kris Reid on The Power of Search Engine Optimization
Riches are in the Niches - Kris Reid
Kris Reid discussing how to generate leads and close deals in Digital Marketing
The Keys to Building Your Own Digital Empire Featuring
Predictably Growing Your Business with Kris Reid on The Tony Durso Show
Kris Reid on Management: Focus and Consistency
How SEO Can Help You Grow Your Real Estate Business in 2021 with Kris Reid
SEO Tips & Tricks Revealed for Real Estate with Kris Reid
Kris Reid - Full Interview | Edge of the Web
Ep193 - Predictable Profits Through SEO with Kris Reid
Better SEO Results in 2020 [Tutorial] with Kris Reid from Ardor SEO
An SEO Entrepreneur Going Global - Podcast Interview
Kris Reid: Get More Business than You Ever Thought Possible
Kris Reid - He uses SEO to help multifamily investors with their deals!
Kris Reid | Marketing Real Estate with SEO & Seeking Knowledge
Get More Real Estate Leads, Clients, and Business Through Strategically Optimized Websites
3 steps to get your Website to Make You Money! with Kris Reid
570: 3 Things You Should Know About Reputation Engineering w/ Kris Reid
Killer Content Is King - Podcast Interview
Podcasting to Real Estate Freedom with Kris Reid
Innovative Website Marketing For Real Estate Syndications With Kris Reid
Get More Customers to Your Vegan Business Online | Kris Reid
Long-Tail Keywords, Backlinking, On and Off Page SEO Tactics with Kris Reid
HTE 352: Finding Places to Add Value | Kris Reid
How to Defrag Your Brain and Live Like a Local in the Philippines, Cambodia and Siberia
Kris Reid, Real Estate Masters Summit - Inside Real Estate
SEO What You Need To Know As A Real Estate Agent - Kris Reid
Failing Into Your Niche with Kris Reid
Kris Reid - The Coolest Guy in SEO (Interview by Louis Goodman)
Improving Your SEO with Kris Reid
Simple SEO Tricks To Grow Your Business With Kris Reid
Ranking Your Ecommerce Business on Google w/ Kris Reid of Ardor SEO
Using SEO to Build Your Brand with Kris Reid
Reach More Investors with the RIGHT Online Marketing & SEO Strategy w/ Kris Reid
Ardor SEO: Build Links, Boost Your Search Ranking and Think Outside the Box Marketer Kris Reid
Kris Reid of Arbor SEO on Reputation Management
Digital Marketing Strategy with Kris Reid of Ardor SEO
Kris Reid from Ardor SEO - How to get found online and generate more customers
Startups to SEO Audits with Kris Reid
Search Engine Marketing, Search Engine Optimization with the Coolest Guy in SEO, Kris Reid
Managing Your Digital Assets with SEO - Kris Reid
Kris Reid – The Coolest guy in SEO (BOV)
How To Get Leads To Predictably Grow Your Business with Kris Reid
How To Leverage Podcasting and SEO For Real Estate Success: Kris Reid - Close The Deal
Kris Reid sharing the secrets to real estate Podcasting Profits with Rick OttonKris isn’t just leading Icons of Real Estate—he’s shaping the future of the industry. With his vision and expertise, he’s built the #1 Real Estate Podcast Network, helping agents and realtors leverage podcasting as a powerful tool for growth. His mission? To make podcasting accessible for real estate professionals, turning it into a revenue-driving asset, not just a marketing gimmick. He’s focused on results that matter, helping real estate pros not only grow their audience but also scale their revenue in meaningful ways.
Our ICONS Hub is where real estate pros become thought leaders. Book your spot as a guest, and get seen, heard, and remembered by the right audience!
Kris is here to help you harness the power of podcasting for growth and success. Book a conversation with him today and start building your brand the right way!

Kris reviewed these articles before they went live and agreed to be credited; see our editorial standards.
Content & Lead Generation
Buffer schedules any post you write to 12 networks from $0; free ICONS Social turns your ICONS episode into posts you approve. Who each one suits.
Video Podcasts & Repurposing
Castmagic starts at $19 a month billed annually; ICONS Social is free for ICONS guests and DIY users. Compare posts, clips, posting and checks.
Video Podcasts & Repurposing
Descript makes clips and drafts posts you publish yourself; ICONS Social writes, checks and posts an episode's content after you approve. Compare them.
Content & Lead Generation
Hootsuite schedules posts you write; ICONS Social writes posts from your ICONS episode. Compare price, networks, approvals and fit for agents.
Content & Lead Generation
Later schedules posts you create, from $18.75 a month billed yearly. ICONS Social writes posts from your ICONS episode. Compare cost, approvals and fit.
Video Podcasts & Repurposing
Opus Clip cuts clips from any video for $0 to $29 a month. ICONS Social is free and writes and posts content from your ICONS episode. Which fits you.
Video Podcasts & Repurposing
Opus Clip, Castmagic, Descript, Riverside Magic Clips, Headliner and ICONS Social compared on price, clips, written posts and posting for agent podcasts.
Video Podcasts & Repurposing
Riverside Magic Clips cuts highlights from any recording; ICONS Social turns an ICONS episode into approved posts. Compare clips, posting and price.
Content & Lead Generation
Buffer, Hootsuite, Later, Meta Business Suite and ICONS Social compared on October 2026 prices, networks and approvals, with a pick for each kind of agent.
Personal Branding for Agents
Adobe Express is free or US$9.99 a month for Premium; ICONS Design Studio is free. Templates, auto-fill, AI images and approvals compared for agents.
Hosting & Distribution
Blubrry hosting runs $7 to $90 a month by hours published; ICONS Podcast Hosting is free. Compare stats, video, WordPress sites, transcripts and AI tools.
Podcast Guesting
Pick your time zone, date and slot, confirm your email and get calendar links. A step-by-step guide to booking on the ICONS Hub.
Hosting & Distribution
Buzzsprout costs $18 a month billed monthly or $15 billed annually; ICONS Podcast Hosting is free. Compare stats, video, transcripts and moving your show.
Personal Branding for Agents
Canva Pro is US$144 a year, Business US$250; ICONS Design Studio is free and fills podcast graphics from the episode. Templates, AI and approvals compared.
Hosting & Distribution
Captivate starts at $19 a month, or $17 paid yearly, after a 30-day trial; ICONS Podcast Hosting is free. Compare stats, private feeds, ads and notes.
Starting a Real Estate Podcast
Descript runs $0 to $65 per person a month; ICONS DIY Podcast is a free workspace for recording, review and hosting. Compare the two for agents.
Podcast Production
Filestage paid plans start at $199 a month billed yearly; ICONS Review is free. Compare approvals, reviewer access, link controls and editor handoff.
Podcast Production
Frame.io charges per member from $15 a month; ICONS Review is free. Compare comments, approvals, link controls and subtitle fixes for a podcast.
Video Podcasts & Repurposing
Headliner has a free plan and paid plans from $7.99 a month billed annually; ICONS Design Studio is free. Audiogram limits, captions and posting compared.
Podcast Marketing & Growth
Why a steady weekly or bi-weekly schedule matters more than volume, and how to plan a month of podcast episodes and short posts around a busy spring.
Hosting & Distribution
What counts as a podcast download under the IAB guidelines, why bots and repeat requests are filtered out, and why numbers differ between hosts and apps.
Podcast Production
Pin notes to exact moments, track versions and sign off clearly. A practical guide for podcast hosts approving their episodes.
Hosting & Distribution
Libsyn plans run $12 to $150 a month after a 30-day trial; ICONS Podcast Hosting is free. Compare uploads, video, IAB stats, transcripts and moving hosts.
Podcast Production
Why recording each guest on their own device protects podcast audio from bad wifi, and what separate tracks mean for editing.
Equipment & Software
A five-point checklist for recording day: microphone, lighting, a quiet room, a stable connection and camera height, for podcast hosts and guests.
Hosting & Distribution
Podbean paid plans start at $17 a month, or $12 billed yearly; ICONS Podcast Hosting is free. Compare the free plans, stats, video, AI credits and moving.
Personal Branding for Agents
Canva, Adobe Express, Headliner, Wavve and ICONS Design Studio compared on price, free plans, podcast templates and audiograms for agent podcasts.
Podcast Guesting
PodMatch and ICONS Hub plans compared line by line: monthly prices, free plans, trials, limits and booking features, from each platform's own pages.
Podcast Guesting
Create a public speaker page with your bio, topics, interview questions and a downloadable one-sheet. What goes on an ICONS Hub guest profile.
Hosting & Distribution
Buzzsprout, Libsyn, Blubrry, Podbean, Transistor, Captivate, Spotify for Creators and ICONS Podcast Hosting compared on price, free plans, video and stats.
Equipment & Software
Riverside, Zencastr, SquadCast by Descript, StreamYard, Zoom and ICONS Live compared on price, free plans, local tracks, editing and live streaming.
Podcast Production
Frame.io, Vimeo review links, Filestage and ICONS Review compared on price, free plans, time-coded comments, approvals and link security, October 2026.
Starting a Real Estate Podcast
Podcastle now redirects to Async, with plans from $19.99 a month or $11.99 billed yearly. Compare it with ICONS DIY Podcast, the free workspace from ICONS.
Podcast Guesting
PodMatch guest plans start at $32 a month with no free plan; ICONS Hub has a free Lite plan and paid plans at $87 and $165. Compare matching and booking.
Starting a Real Estate Podcast
What to ask guests before recording, how to write a one-page guest brief, and which calendar and email reminders reduce no-shows on a real estate podcast.
Equipment & Software
Riverside costs $0 to $99 a month; ICONS Live is free for agents. Compare recording quality, editing, limits and who each tool suits for real estate shows.
Hosting & Distribution
Spotify for Creators and ICONS Podcast Hosting both cost $0. Compare video, distribution beyond Spotify, transcripts, websites and earnings for agents.
Equipment & Software
SquadCast now comes with a Descript plan, $0 to $65 a month. See how it compares with free ICONS Live on recording, editing and limits for agents.
Equipment & Software
StreamYard is built to stream and record from $35.99 a month billed yearly; ICONS Live records only, for free. Compare them for a real estate agent's show.
Hosting & Distribution
A step-by-step guide to submitting your RSS feed to Apple Podcasts and Spotify, the two main podcast directories, and what to check in the feed first.
Hosting & Distribution
Transistor starts at $19 a month or $190 a year after a 14-day trial; ICONS Podcast Hosting is free. Compare shows, private feeds, video and transcripts.
Podcast Production
Vimeo review links come with Vimeo plans from $12 a seat a month billed annually; ICONS Review is free. Compare comments, approvals and link passwords.
Video Podcasts & Repurposing
Wavve plans start at $7.99 a month after a free trial; ICONS Design Studio is free. Audiogram caps, captions and scheduling compared for agent podcasts.
Equipment & Software
Zencastr and ICONS Live both cost $0. See how recording quality, editing, hosting and access compare, and which suits a real estate agent's interview show.
Equipment & Software
Zoom Basic is free with a 40-minute meeting cap; ICONS Live is free and records each guest locally. Compare file quality, limits and fit for agent shows.
Starting a Real Estate Podcast
When your broker must approve a podcast you host or guest on, what they'll check, and three copy-paste approval request emails you can send today.
Hosting & Distribution
Where to paste podcast embed code on Real Geeks, BoldTrail, Sierra, Luxury Presence and WordPress, plus an episode page template and blocked-player fixes.
Podcast Production
When you can mention a listing on your podcast, what the seller must sign, how Clear Cooperation applies, plus a script and pre-publish checklist.
Podcast Guesting
What podcast booking agencies charge, model by model: retainer, per placement, subscription and DIY, priced per appearance and as a 12-month agent budget.
Podcast Production
What agents can safely say about commissions on a podcast since the August 2024 NAR changes, what to cut, plus a script and pre-publish checklist.
Podcast Cost & ROI
What podcast editing costs per episode for audio, video and short clips, how per-minute and per-episode pricing compare, and what pushes a quote up.
Podcast Production
A one-page map of the rules a podcasting agent touches: firm disclosure, Fair Housing, RESPA, consent, FTC, follow-up, music and privacy, plus a checklist.
Starting a Real Estate Podcast
Real estate podcast name ideas by niche, a city + niche + you naming formula, a free generator walkthrough and the checks to run before you commit.
Podcast Production
The five types of podcast production company, the criteria that matter for an agent's show, and a scoring worksheet to compare quotes side by side.