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Monthly Local Market Report

What actually happened in the [City] market this month, in plain English, in their inbox before the next episode.

Who it is for: Buyers, sellers and homeowners in [City] who hear you talk about the market every week and want the numbers in plain English.

[site].com/reportText or comment REPORTStart the brief →
Mock cover of The Bucks County Monthly Market Report, an example lead magnet for Bucks Co Living Podcast
Mock-up of The Bucks County Monthly Market Report for Bucks Co Living Podcast (Anthony Paul Pinto, Bucks County, Pennsylvania). Cover and first page; the full contents are below.

Why it works

Why this magnet fits this audience

Local shows already discuss the market every week, so a monthly report turns every episode into a reason to sign up and gives you a recurring email touchpoint instead of a one-off download. Listings are already online (NAR 2025: 52% of buyers found their home on the internet), so the value is interpretation, not inventory.

Best for

Weekly local market show in a single metro, hosted by a listing or buyer's agent who already quotes numbers on air.

Effort

To create
Build the template once; then 1 to 2 hours a month with MLS stats
To refresh
Monthly, 1 to 2 hours
Basis
Brief estimate for the monthly report

What's inside

A sample table of contents

Bracketed items are placeholders. The real version uses your market, your show and your numbers.

Monthly Local Market Report

Template contents · e.g. The Bucks County Monthly Market Report

Contents

  1. 01Three numbers that moved in [City] this month
  2. 02Median sale price: [median price] and what changed
  3. 03Days on market, by price band
  4. 04Months of inventory and what it means for sellers
  5. 05Where buyers are winning right now
  6. 06What this means if you plan to sell in the next 12 months
  7. 07Next month: what to watch
  8. 08Ask the host: reply with your question for the next episode
Sample page
Welcome, [Show] listeners. Here is the [Month] report for [City]. Three numbers moved this month. The median sale price landed at [median price], which is [up/down/flat] against last month. Homes took [days] days to go under contract, [faster/slower] than this time last year. Months of inventory sits at [months], which tells you whether sellers or buyers have the upper hand at the table. On the show this week we talked about why the [price band] market behaves differently from the rest of town. The short version is below. If you own a home in [City] and want to know what these numbers mean for your street, reply to this email.

On air

How to mention it on air

Same read, every episode, at the end. Say the URL twice and give the keyword for anyone who is driving. The editor drops the QR code over the closing line in the video version.

  1. 1.Put the magnet on a short URL. Create a landing page for the Monthly Local Market Report at [site].com/report: under 15 characters, no dashes or numbers, not the homepage.
  2. 2.Choose one keyword. Set up REPORT as a text keyword or a comment-to-DM keyword so listeners can get the magnet without typing a URL.
  3. 3.Add the 20-second read to every episode. The script on the right.
  4. 4.Show a QR code and pin the link. Overlay a QR code during the closing line of the video version, and put the link in the YouTube description and a pinned comment.
  5. 5.Tag the link per episode. Use a UTM-tagged link on each placement so the hosting stats show which episode produced each sign-up.

The 20-second read, as Anthony Paul Pinto would say it

about 20 seconds

“Before you go: every month I break down what actually happened in the Bucks County market, in plain English. Prices, how fast homes are selling, and what it means for you. It's free at buckscoliving.com/report. That's buckscoliving.com/report. Or text REPORT to [number] and it lands in your inbox.”

buckscoliving.com/reportREPORT

Example read for Bucks Co Living Podcast; the [number] is the host's text keyword line.

Generic version, with [Show] and [City] placeholders

“Before you go: every month I break down what actually happened in the [City] market, in plain English. Prices, how fast homes are selling, and what it means for you. It's free at [site].com/report. That's [site].com/report. Or text REPORT to [number] and it lands in your inbox.”

[site].com/reportREPORT

Placements

Where to put it

  • Dedicated landing page at [site].com/report with no navigation, a 'Welcome, podcast listeners' headline and a 2-field form
  • Banner on every episode page and a line in every set of show notes
  • YouTube: link in the description, pinned comment, QR code on screen during the closing CTA
  • Monthly 60-second reel ('3 numbers that moved in [City] this month') ending with 'Comment REPORT' and an auto-DM
  • Quote cards from the episode carry the short URL

Follow-up

The five emails after the download

A magnet without follow-up is a download, not a lead. Subject lines and the point of each email.

  1. 1Your [City] report is inside

    Deliver the report and tell them the next one arrives the first week of every month.

  2. 2The number most people read wrong

    Explain one stat from the report (days on market or months of inventory) and what it means for them.

  3. 3Three streets that moved this month

    A short local story from the episode. Invite a reply: which neighborhood should the next report cover?

  4. 4What this means if you own a home here

    Soft seller angle: what the report says about timing. Offer the valuation page.

  5. 5Next month's episode, and a question

    Preview the next episode and ask one question that reveals where they are: buying, selling, or watching.

The brief

What we need from you to build it

A short questionnaire, about 10 minutes. Skip anything you don't know; we'll ask on the call. This is what it covers.

For every magnet

  • Your show name
  • Your website (where the magnet will live)
  • Who can add a page to your website?
  • Brand kit
  • Where should new leads go?
  • CRM name (if any)
  • Phone number for the text keyword (optional)
  • Instagram / Facebook handle for the comment keyword
  • Preferred short URL path
  • Does your brokerage need to approve consumer-facing material?
  • Broker or compliance contact (if needed)
  • When do you want to start mentioning it on air?

For the Monthly Local Market Report

  • Cities, neighborhoods or ZIP codes the report covers
  • Where the monthly numbers come from
  • Which numbers matter most to your listeners?
  • Your one-paragraph take on this month's market
  • Monthly or quarterly?
Start the brief

Your answers are saved in your browser as you type, so you can come back to it.

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Use this for my show

Tell us about your show and your market and we'll build the Monthly Local Market Report around it: the document, the short URL on your show website, the QR overlay, the keyword and the follow-up emails.

No obligation.

Use this for my show