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"Moving to [City]" Relocation Guide

The insider's guide to moving to [City]: neighborhoods, commutes, schools, costs and what nobody tells you until you arrive.

Who it is for: People moving to [City] from out of town, usually months before they are ready to see houses.

[site].com/moveText or comment MOVEStart the brief →
Mock cover of Moving to Albuquerque: The Insider's Relocation Guide, an example lead magnet for Living Albuquerque
Mock-up of Moving to Albuquerque: The Insider's Relocation Guide for Living Albuquerque (Jennifer Wilson, Albuquerque, New Mexico). Cover and first page; the full contents are below.

Why it works

Why this magnet fits this audience

Relocation buyers start researching long before they choose an agent, and a guide written by someone who lives there answers the questions a listing portal can't. It fits shows that bring on community guests, because every local guest becomes a chapter.

Before you publish

Describe neighborhoods by housing stock, amenities and commute, never by who lives there. Fair Housing applies to guides and episodes alike; have your broker read it before it goes out.

Best for

Local show with community guests (business owners, school leaders, planners) in a metro that attracts movers from other states.

Effort

To create
6 to 10 hours once, from a template
To refresh
No fixed cadence; re-check prices and costs each season
Basis
Brief estimate for a templated relocation guide

What's inside

A sample table of contents

Bracketed items are placeholders. The real version uses your market, your show and your numbers.

"Moving to [City]" Relocation Guide

Template contents · e.g. Moving to Albuquerque: The Insider's Relocation Guide

Contents

  1. 01Who moves to [City], and why
  2. 02Neighborhood by neighborhood: housing stock, commute and price range ([median price] by area)
  3. 03Cost of living: property taxes, insurance, utilities
  4. 04Schools and how to research them yourself
  5. 05Getting around: commute times, airports, transit
  6. 06Weather, seasons and what they mean for your house
  7. 07The buying process in [State]: what differs from where you are now
  8. 08A 90-day relocation timeline
  9. 09Local guests from [Show] you should listen to first
Sample page
If you are moving to [City], this guide is the conversation we would have over coffee before you ever look at a listing. We cover the areas people ask about most, what a typical home costs in each ([median price] and up), how long the commute really takes at 8 a.m., and the costs that surprise newcomers, like [local cost]. Each chapter comes from an episode of [Show], so if you want the long version, the link is there. One request: use this to narrow the search, then call us before you fall in love with a house online.

On air

How to mention it on air

Same read, every episode, at the end. Say the URL twice and give the keyword for anyone who is driving. The editor drops the QR code over the closing line in the video version.

  1. 1.Put the magnet on a short URL. Create a landing page for the "Moving to [City]" Relocation Guide at [site].com/move: under 15 characters, no dashes or numbers, not the homepage.
  2. 2.Choose one keyword. Set up MOVE as a text keyword or a comment-to-DM keyword so listeners can get the magnet without typing a URL.
  3. 3.Add the 20-second read to every episode. The script on the right.
  4. 4.Show a QR code and pin the link. Overlay a QR code during the closing line of the video version, and put the link in the YouTube description and a pinned comment.
  5. 5.Tag the link per episode. Use a UTM-tagged link on each placement so the hosting stats show which episode produced each sign-up.

The 20-second read, as Jennifer Wilson would say it

about 20 seconds

“If you're thinking about moving to Albuquerque, I wrote the guide I wish every newcomer had: neighborhoods, commutes, what things really cost, and the stuff nobody tells you until the truck's unloaded. It's free at nmhouse.com/move. That's nmhouse.com/move. Or comment MOVE on this video and I'll send it over.”

nmhouse.com/moveMOVE

Example read for Living Albuquerque; the [number] is the host's text keyword line.

Generic version, with [Show] and [City] placeholders

“If you're thinking about moving to [City], I wrote the guide I wish every newcomer had: neighborhoods, commutes, what things really cost, and the stuff nobody tells you until the truck's unloaded. It's free at [site].com/move. That's [site].com/move. Or comment MOVE on this video and I'll send it over.”

[site].com/moveMOVE

Placements

Where to put it

  • Landing page at [site].com/move, titled 'Moving to [City]?' with a short form
  • Mentioned in every episode with an out-of-town guest or a neighborhood topic; linked in show notes
  • YouTube description and pinned comment; QR on screen during the closing CTA
  • Short reels answering one newcomer question each ('What does it really cost to live in [City]?') ending with 'Comment MOVE'
  • Quote cards from community guests carry the short URL

Follow-up

The five emails after the download

A magnet without follow-up is a download, not a lead. Subject lines and the point of each email.

  1. 1Your Moving to [City] guide

    Deliver the guide and ask when they plan to move. The answer sets the pace of everything after.

  2. 2The neighborhood question everyone asks

    One chapter expanded: how to shortlist areas without visiting ten times.

  3. 3What a [City] home really costs per month

    Taxes, insurance and utilities side by side. Illustrative math, clearly labeled.

  4. 4A guest who moved here last year

    Link an episode with a recent newcomer and what they would do differently.

  5. 5Want a video tour before you fly in?

    Offer a call and a recorded drive-through of their top two areas.

The brief

What we need from you to build it

A short questionnaire, about 10 minutes. Skip anything you don't know; we'll ask on the call. This is what it covers.

For every magnet

  • Your show name
  • Your website (where the magnet will live)
  • Who can add a page to your website?
  • Brand kit
  • Where should new leads go?
  • CRM name (if any)
  • Phone number for the text keyword (optional)
  • Instagram / Facebook handle for the comment keyword
  • Preferred short URL path
  • Does your brokerage need to approve consumer-facing material?
  • Broker or compliance contact (if needed)
  • When do you want to start mentioning it on air?

For the "Moving to [City]" Relocation Guide

  • The city or metro the guide is about
  • 6–10 neighborhoods or towns to profile (with one line on who each suits)
  • Practical chapters you want
  • Past episodes or guests we can turn into chapters
  • Photos we may use (links)
Start the brief

Your answers are saved in your browser as you type, so you can come back to it.

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e.g. The Bucks County Monthly Market Report for Bucks Co Living Podcast

What actually happened in the [City] market this month, in plain English, in their inbox before the next episode.

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e.g. The West Michigan First-Time Buyer Roadmap for The Keys to the Community

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"What's My Home Worth?" Valuation Page

e.g. What's Your Treasure Valley Home Worth? for Your Idaho Realtor

A short URL you can say on air that takes a homeowner to a valuation estimate and a follow-up from you.

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Seller's Staging & Pricing Playbook

e.g. The Central East Florida Seller's Staging & Pricing Playbook for Real Estate Roundtable

How to prepare, price and present a [City] home so it sells on the first weekend rather than the fourth price cut.

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Coastal Homeowner's Insurance & Storm-Prep Checklist

e.g. The Southwest Florida Homeowner's Insurance & Storm-Prep Checklist for Real Hitz of Real Estate Podcast

What to do before the season, what your policy actually covers, and the questions to ask before you buy near the water.

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Mock cover of The Charlotte Metro Town-by-Town Living Guide, an example lead magnet for Make Yourself at Home

Town-by-Town Living Guide

e.g. The Charlotte Metro Town-by-Town Living Guide for Make Yourself at Home

One page per town: housing stock, commute, taxes, what [median price] buys, and who it suits.

See the example →

Use this for my show

Tell us about your show and your market and we'll build the "Moving to [City]" Relocation Guide around it: the document, the short URL on your show website, the QR overlay, the keyword and the follow-up emails.

No obligation.

Use this for my show