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Coastal Homeowner's Insurance & Storm-Prep Checklist

What to do before the season, what your policy actually covers, and the questions to ask before you buy near the water.

Who it is for: Owners and buyers in a coastal or storm-prone [Region] who worry about insurance and the next season.

[site].com/stormText or comment STORMStart the brief →
Mock cover of The Southwest Florida Homeowner's Insurance & Storm-Prep Checklist, an example lead magnet for Real Hitz of Real Estate Podcast
Mock-up of The Southwest Florida Homeowner's Insurance & Storm-Prep Checklist for Real Hitz of Real Estate Podcast (Heather Hitz, Southwest Florida). Cover and first page; the full contents are below.

Why it works

Why this magnet fits this audience

In coastal markets, insurance and storm readiness are the questions buyers and owners ask before price. A checklist that answers them is useful every single year, which makes it a natural companion to the monthly report and a reason for insurance and inspection guests to send their clients to your show.

Before you publish

Insurance content should be checked by a licensed insurance professional before you publish it. Say so on the page.

Best for

Coastal or hurricane-belt local show whose regular guests include insurance agents, roofers and inspectors.

Effort

To create
6 to 10 hours once, from a template, plus a review by an insurance professional
To refresh
Before each season
Basis
Brief estimate for a templated local guide

What's inside

A sample table of contents

Bracketed items are placeholders. The real version uses your market, your show and your numbers.

Coastal Homeowner's Insurance & Storm-Prep Checklist

Template contents · e.g. The Southwest Florida Homeowner's Insurance & Storm-Prep Checklist

Contents

  1. 01The pre-season checklist: 30 days out, 7 days out, 48 hours out
  2. 02Wind, flood and standard policies: what each covers
  3. 03Documents to photograph now
  4. 04Roof, windows and water: the inspection items that affect premiums
  5. 05Flood zones in [Region] and how to look yours up
  6. 06Buying near the water: questions to ask before you offer
  7. 07After the storm: who to call, in what order
  8. 08Local contacts: [county] emergency management, utilities, your insurer
Sample page
This checklist is built for homes in [Region] and it is meant to be used, not read once. Print the pre-season page and put it on the inside of a cupboard door. The insurance chapter explains, in plain language, the difference between a wind policy, a flood policy and the standard homeowner's policy, and why a house can be covered by all three and still have a gap. If you are buying near the water, the questions in Chapter 6 belong in your first conversation with an agent, not your last. Keep the contacts page where you can find it in the dark.

On air

How to mention it on air

Same read, every episode, at the end. Say the URL twice and give the keyword for anyone who is driving. The editor drops the QR code over the closing line in the video version.

  1. 1.Put the magnet on a short URL. Create a landing page for the Coastal Homeowner's Insurance & Storm-Prep Checklist at [site].com/storm: under 15 characters, no dashes or numbers, not the homepage.
  2. 2.Choose one keyword. Set up STORM as a text keyword or a comment-to-DM keyword so listeners can get the magnet without typing a URL.
  3. 3.Add the 20-second read to every episode. The script on the right.
  4. 4.Show a QR code and pin the link. Overlay a QR code during the closing line of the video version, and put the link in the YouTube description and a pinned comment.
  5. 5.Tag the link per episode. Use a UTM-tagged link on each placement so the hosting stats show which episode produced each sign-up.

The 20-second read, as Heather Hitz would say it

about 20 seconds

“If you own a home anywhere near the water in Southwest Florida, grab our storm-prep and insurance checklist: what to do before the season, what your policy really covers, and who to call after. It's free at hitzhomes.com/storm. That's hitzhomes.com/storm. Or comment STORM and I'll send it.”

hitzhomes.com/stormSTORM

Example read for Real Hitz of Real Estate Podcast; the [number] is the host's text keyword line.

Generic version, with [Show] and [City] placeholders

“If you own a home anywhere near the water in [Region], grab our storm-prep and insurance checklist: what to do before the season, what your policy really covers, and who to call after. It's free at [site].com/storm. That's [site].com/storm. Or comment STORM and I'll send it.”

[site].com/stormSTORM

Placements

Where to put it

  • Landing page at [site].com/storm with a printable PDF and a short form
  • Mentioned in every insurance, roofing and inspection episode; pinned before the season starts
  • YouTube description, pinned comment and QR during the closing CTA
  • Pre-season reel series: one checklist item per reel, ending with 'Comment STORM'
  • Quote cards from insurance guests carry the short URL

Follow-up

The five emails after the download

A magnet without follow-up is a download, not a lead. Subject lines and the point of each email.

  1. 1Your storm-prep checklist

    Deliver it and point at the 'photograph these documents now' page.

  2. 2Three policies, one house

    Insurance chapter summary; link the insurance agent episode.

  3. 3The roof question

    Why roof age shows up in premiums and inspections.

  4. 4Buying near the water?

    The pre-offer questions, with an invitation to ask yours.

  5. 5Your [Region] market report

    Hand off to the monthly report list.

The brief

What we need from you to build it

A short questionnaire, about 10 minutes. Skip anything you don't know; we'll ask on the call. This is what it covers.

For every magnet

  • Your show name
  • Your website (where the magnet will live)
  • Who can add a page to your website?
  • Brand kit
  • Where should new leads go?
  • CRM name (if any)
  • Phone number for the text keyword (optional)
  • Instagram / Facebook handle for the comment keyword
  • Preferred short URL path
  • Does your brokerage need to approve consumer-facing material?
  • Broker or compliance contact (if needed)
  • When do you want to start mentioning it on air?

For the Coastal Homeowner's Insurance & Storm-Prep Checklist

  • Coastal area the checklist covers
  • Insurance agent or inspector guest we can draw on (episode or contact)
  • Local rules, flood zones or building codes to reference (links)
  • Your own prep tips and what you've seen go wrong
  • Who should review the insurance wording before publishing?
Start the brief

Your answers are saved in your browser as you type, so you can come back to it.

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Use this for my show

Tell us about your show and your market and we'll build the Coastal Homeowner's Insurance & Storm-Prep Checklist around it: the document, the short URL on your show website, the QR overlay, the keyword and the follow-up emails.

No obligation.

Use this for my show