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Seller's Staging & Pricing Playbook

How to prepare, price and present a [City] home so it sells on the first weekend rather than the fourth price cut.

Who it is for: Homeowners in [City] who plan to list in the next year and want to get it right the first time.

[site].com/sellText or comment SELLStart the brief →
Mock cover of The Central East Florida Seller's Staging & Pricing Playbook, an example lead magnet for Real Estate Roundtable
Mock-up of The Central East Florida Seller's Staging & Pricing Playbook for Real Estate Roundtable (Lancelot Lenard, Central East Florida (Daytona Beach, Cocoa Beach, Lake County)). Cover and first page; the full contents are below.

Why it works

Why this magnet fits this audience

Sellers decide on an agent months before they call one, and a playbook that answers 'what do I fix and what do I ask' puts you in the room early. It also gives every stager, photographer and contractor guest on your show a reason to send listeners to the same page.

Best for

Local show hosted by a listing agent, especially where staging and contractor guests are regulars.

Effort

To create
6 to 10 hours once, from a template
To refresh
Pricing chapter each quarter; the rest annually
Basis
Brief estimate for a templated local guide

What's inside

A sample table of contents

Bracketed items are placeholders. The real version uses your market, your show and your numbers.

Seller's Staging & Pricing Playbook

Template contents · e.g. The Central East Florida Seller's Staging & Pricing Playbook

Contents

  1. 01The 30-day pre-list plan
  2. 02Room by room: what to fix, what to leave
  3. 03Staging on a budget versus a staging company
  4. 04Photography day: a checklist for the morning
  5. 05How pricing works in [City] right now ([median price], days on market by price band)
  6. 06The first weekend: showings, feedback, and when to adjust
  7. 07Offers: reading the terms, not just the number
  8. 08A seller's timeline from decision to closing
Sample page
Most of the money in a sale is made before the sign goes up. This playbook walks through the 30 days before listing a home in [City]: what to repair, what to ignore, what to pack away, and how to set a price the market will actually meet. We have included the checklist our photographer asks every seller to run through the morning of the shoot. Pricing in [City] is covered in its own chapter because the right strategy depends on the price band; what works at [median price] does not work at twice that. Read the pricing chapter twice.

On air

How to mention it on air

Same read, every episode, at the end. Say the URL twice and give the keyword for anyone who is driving. The editor drops the QR code over the closing line in the video version.

  1. 1.Put the magnet on a short URL. Create a landing page for the Seller's Staging & Pricing Playbook at [site].com/sell: under 15 characters, no dashes or numbers, not the homepage.
  2. 2.Choose one keyword. Set up SELL as a text keyword or a comment-to-DM keyword so listeners can get the magnet without typing a URL.
  3. 3.Add the 20-second read to every episode. The script on the right.
  4. 4.Show a QR code and pin the link. Overlay a QR code during the closing line of the video version, and put the link in the YouTube description and a pinned comment.
  5. 5.Tag the link per episode. Use a UTM-tagged link on each placement so the hosting stats show which episode produced each sign-up.

The 20-second read, as Lancelot Lenard would say it

about 20 seconds

“Thinking about selling in the next year? I put together a playbook on getting a Central East Florida home ready: what to fix, what to skip, and how to price it so it sells the first weekend. It's free at thesirlancelotgroup.com/sell. That's thesirlancelotgroup.com/sell. Or text SELL to [number].”

thesirlancelotgroup.com/sellSELL

Example read for Real Estate Roundtable; the [number] is the host's text keyword line.

Generic version, with [Show] and [City] placeholders

“Thinking about selling in the next year? I put together a playbook on getting a [City] home ready: what to fix, what to skip, and how to price it so it sells the first weekend. It's free at [site].com/sell. That's [site].com/sell. Or text SELL to [number].”

[site].com/sellSELL

Placements

Where to put it

  • Landing page at [site].com/sell with a short form; thank-you page offers the valuation page
  • Mentioned in every stager, photographer and contractor episode; linked in show notes
  • YouTube description, pinned comment and QR during the closing CTA
  • Reels: one before-and-after staging tip per reel, ending with 'Comment SELL'
  • Quote cards from stager and contractor guests carry the short URL

Follow-up

The five emails after the download

A magnet without follow-up is a download, not a lead. Subject lines and the point of each email.

  1. 1Your seller's playbook

    Deliver it and ask one question: when do you think you will list?

  2. 2The repair that pays and the one that doesn't

    A practical pair from the room-by-room chapter.

  3. 3What photography day looks like

    Set expectations; link the photographer episode.

  4. 4How pricing works in [City] right now

    Pricing chapter summary with current report numbers.

  5. 5Want a pre-list walk-through?

    Offer a no-obligation visit and valuation.

The brief

What we need from you to build it

A short questionnaire, about 10 minutes. Skip anything you don't know; we'll ask on the call. This is what it covers.

For every magnet

  • Your show name
  • Your website (where the magnet will live)
  • Who can add a page to your website?
  • Brand kit
  • Where should new leads go?
  • CRM name (if any)
  • Phone number for the text keyword (optional)
  • Instagram / Facebook handle for the comment keyword
  • Preferred short URL path
  • Does your brokerage need to approve consumer-facing material?
  • Broker or compliance contact (if needed)
  • When do you want to start mentioning it on air?

For the Seller's Staging & Pricing Playbook

  • Market
  • Your pricing and prep process, in your words
  • Existing seller guide, e-book or checklist we can start from (link)
  • Stager, photographer or contractor partners to feature
  • Before/after photos we may use (links, with permission)
  • Other language editions?
Start the brief

Your answers are saved in your browser as you type, so you can come back to it.

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Use this for my show

Tell us about your show and your market and we'll build the Seller's Staging & Pricing Playbook around it: the document, the short URL on your show website, the QR overlay, the keyword and the follow-up emails.

No obligation.

Use this for my show