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Episode Playbook: Top 25 Scripts & Systems

The best scripts, systems and one-liners from every guest this season, distilled into one swipe file.

Who it is for: Agents who listen to [Show] for tactics and want them in one place instead of across forty episodes.

[site].com/playbookText or comment PLAYBOOKStart the brief →
Mock cover of The ICONS Episode Playbook: Top 25 Scripts & Systems, an example lead magnet for Icons of Real Estate Podcast
Mock-up of The ICONS Episode Playbook: Top 25 Scripts & Systems for Icons of Real Estate Podcast (Tomás Fonseca and Robert Kennedy III (RK3), Nationwide (the ICONS flagship show)). Cover and first page; the full contents are below.

Why it works

Why this magnet fits this audience

Your listeners are agents, so the value lies in referrals, recruiting, coaching and guest bookings, not in a buyer's guide. A playbook built from your guests' best tactics is the easiest magnet to make: the transcripts already exist, and the thank-you page can offer a referral-partner sign-up or an 'apply to be a guest' step.

Before you publish

Ask each guest before you publish their script under their name.

Best for

Agent-interview show with a season's worth of episodes, hosted by a team leader, broker or coach.

Effort

To create
4 to 6 hours per playbook, using AI on the transcripts ICONS already produces, then editing
To refresh
A new edition each season
Basis
Brief estimate for the agent playbook

What's inside

A sample table of contents

Bracketed items are placeholders. The real version uses your market, your show and your numbers.

Episode Playbook: Top 25 Scripts & Systems

Template contents · e.g. The ICONS Episode Playbook: Top 25 Scripts & Systems

Contents

  1. 01How to use this playbook (and the five to try this week)
  2. 02Lead generation: scripts from [Guest], [Guest] and [Guest]
  3. 03Listing appointments: what top producers say in the first five minutes
  4. 04Follow-up systems that guests actually run
  5. 05Team and hiring: the questions guests ask
  6. 06Referrals: how guests ask and how they return the favor
  7. 07Mindset and schedule: the routines that came up most
  8. 08The full episode index, by topic
  9. 09Want to be on the show? How to apply
Sample page
This season on [Show] we interviewed [number] agents and asked all of them the same thing: what actually works. This playbook is the answer, cut down to the 25 scripts and systems that came up most and held up best. Each entry has the guest, the episode, the script in their words, and a note on when to use it. Start with the five on page two; they are the ones listeners wrote in about. If you run a team, the hiring chapter alone is worth the read. And if you have a script of your own that belongs here, the last page tells you how to come on the show.

On air

How to mention it on air

Same read, every episode, at the end. Say the URL twice and give the keyword for anyone who is driving. The editor drops the QR code over the closing line in the video version.

  1. 1.Put the magnet on a short URL. Create a landing page for the Episode Playbook: Top 25 Scripts & Systems at [site].com/playbook: under 15 characters, no dashes or numbers, not the homepage.
  2. 2.Choose one keyword. Set up PLAYBOOK as a text keyword or a comment-to-DM keyword so listeners can get the magnet without typing a URL.
  3. 3.Add the 20-second read to every episode. The script on the right.
  4. 4.Show a QR code and pin the link. Overlay a QR code during the closing line of the video version, and put the link in the YouTube description and a pinned comment.
  5. 5.Tag the link per episode. Use a UTM-tagged link on each placement so the hosting stats show which episode produced each sign-up.

The 20-second read, as Tomás Fonseca and Robert Kennedy III (RK3) would say it

about 20 seconds

“We pulled the best scripts from every guest this season on the Icons of Real Estate Podcast into one free playbook: 25 scripts and systems, with the episode each one came from. Grab it at iconsofrealestate.com/playbook. That's iconsofrealestate.com/playbook. Or comment PLAYBOOK and we'll send it over.”

iconsofrealestate.com/playbookPLAYBOOK

Example read for Icons of Real Estate Podcast; the [number] is the host's text keyword line.

Generic version, with [Show] and [City] placeholders

“We pulled the best scripts from every guest this season into one free playbook: 25 scripts and systems, with the episode each one came from. Grab it at [show].com/playbook. That's [show].com/playbook. Or comment PLAYBOOK and we'll send it over.”

[site].com/playbookPLAYBOOK

Placements

Where to put it

  • Landing page at [show].com/playbook; thank-you page offers 'apply to be a guest' or the referral-partner sign-up
  • Mentioned at the end of every episode; linked in show notes with the guest's entry
  • YouTube description, pinned comment and QR during the closing CTA
  • Weekly reel: one script from one guest, ending with 'Comment PLAYBOOK'
  • Quote cards for every guest carry the short URL

Follow-up

The five emails after the download

A magnet without follow-up is a download, not a lead. Subject lines and the point of each email.

  1. 1Your playbook, and the five to try this week

    Deliver it; point at page two.

  2. 2The script that came up most

    One entry expanded, with the episode.

  3. 3Which market are you in?

    Ask where they work; introduce the referral-partner idea.

  4. 4A system you can copy tonight

    A follow-up system from a guest.

  5. 5Want to be on the show?

    Invite a guest application or a referral-partner sign-up.

The brief

What we need from you to build it

A short questionnaire, about 10 minutes. Skip anything you don't know; we'll ask on the call. This is what it covers.

For every magnet

  • Your show name
  • Your website (where the magnet will live)
  • Who can add a page to your website?
  • Brand kit
  • Where should new leads go?
  • CRM name (if any)
  • Phone number for the text keyword (optional)
  • Instagram / Facebook handle for the comment keyword
  • Preferred short URL path
  • Does your brokerage need to approve consumer-facing material?
  • Broker or compliance contact (if needed)
  • When do you want to start mentioning it on air?

For the Episode Playbook: Top 25 Scripts & Systems

  • Which episodes or season to mine (links or numbers)
  • Themes to organize by (prospecting, listings, team, mindset…)
  • OK to quote guests by name? Any guests to leave out?
  • What you want from readers afterwards
Start the brief

Your answers are saved in your browser as you type, so you can come back to it.

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Use this for my show

Tell us about your show and your market and we'll build the Episode Playbook: Top 25 Scripts & Systems around it: the document, the short URL on your show website, the QR overlay, the keyword and the follow-up emails.

No obligation.

Use this for my show