Before: an experienced Realtor who knew nothing about podcasts
Meriam is a Realtor with Windermere in Sacramento. She spent more than 25 years as a practicing attorney and is a C.A.R. Certified Probate & Trust Specialist. Her show gives advice on buying and selling in the greater Sacramento area, including downsizing and probate and trust sales.
What she didn’t know was how podcasts work. Thumbnails, episode descriptions and getting a show live were all new to her.
What changed: onboarding interviews and a team that does the rest
"I really know nothing about podcasts and how they work, but I do know that all I have to do is record my interviews and they do the rest for me."
- Onboarding with interviews: the team interviewed Meriam, a few times, before the show went live.
- Launch materials sent to her: when she was ready to go live, the team sent everything she needed.
- Thumbnails and descriptions done: she doesn’t spend any time on either.
"When you are ready to go live they send you everything you need. They send you all of the thumbnails, all of the descriptions, so you don’t have to spend any time doing that, which is what I love."
After: a launched show and a team she trusts
The Thoughtful Realtor in Sacramento is live, with episodes on topics such as inherited property, checking insurance before you buy and mortgage tips for Sacramento buyers. Meriam is open that it’s early: she doesn’t know yet how the podcast will do, but she is happy with the results so far.
"I don’t know how my podcast is going to do. I have high hopes for it, but I know that with the Icons team, I feel very very comfortable and I am very very happy with the results so far."
What other agents can take from it
- Your expertise is the show. Meriam brought decades of legal experience and a probate and trust focus. The production know-how came from the team.
- Onboarding matters. Interviews before launch let the team build the show around you before anything goes live.
- Judge the launch first. Early on, a well-run launch you’re comfortable with is the result to look for. Audience growth takes longer.