Before: a busy Florida agent who had tried podcasting before
Omar is a Florida real estate agent with eXp Realty and the founder of The Andreasen Group, working with buyers, sellers and investors. His audience knows him as Mr. Deed. His show covers investing, commission structures and the latest regulations, for experienced agents, investors and newcomers.
He had attempted a podcast at least once or twice before. What got in the way was the work around it: the organization, the editing and getting guests scheduled, all on top of an ongoing business.
What changed: the production work moved off his desk
"When you have an ongoing business and then you’re trying to then start something like this, a podcast on top of it, between the organization, the editing, and trying to get your guests scheduled, it’s a lot. It’s a lot."
- The show built for him: the Icons team helped create everything for the podcast, the work that had made his earlier attempts “a lot.”
- Show notes ready in advance: notes for each recording are ready before he sits down to host.
- Pointers before recording: when he isn’t sure how to direct a conversation, the team gives him pointers ahead of time.
"They even get show notes ready for me as well."
After: a show on air almost every week for a year
Mr. Deed Podcast published its first episode in May 2025 and released 45 episodes through April 2026, on Apple Podcasts, Spotify and YouTube. This time the production work wasn’t his to carry.
"So, if you’re considering starting a podcast, I strongly strongly strongly suggest that you use Icons of Real Estate."
What other agents can take from it
- A stalled podcast is often a workload problem. Organization, editing and guest scheduling are what wear busy agents down, not the conversations.
- Hand off the production, keep the hosting. Omar’s part is to show up and record.
- Prep makes hosting easier. Show notes and pointers before each recording mean less guesswork on air.