Before: a busy Gulf Coast agent looking to work smarter
Patrick is a real estate agent on the Gulf Coast, licensed in Mississippi, Alabama and Florida. His business already ran on hard work and getting deals done. What he was looking for next was a way to build more of that business without adding more hours.
"I have started branching out looking into different options to build more of my business and work my business a little bit smarter in the backside."
What changed: he brought an idea, and the team ran with it
Patrick didn’t arrive with a finished plan. He told the Icons team what he wanted to do and asked for guidance. The team took the idea from there.
- Start from an idea: Patrick explained what he wanted the show to be, and the team gave him direction.
- A clear theme: LIFTED is built around growth, mindset and legacy, with real estate conversations as the way in.
- A fast launch: within a few weeks, his channel was launching.
After: a show on air and good feedback from the start
LIFTED is live on YouTube, Apple Podcasts and Spotify. By mid-October 2026 it had more than 30 episodes on Apple Podcasts, with conversations on topics like reading the housing market and what happens to the things families leave behind. Patrick says the feedback has been great, and he now points other agents to the same team.
"If y’all are thinking about adding a little extra, a podcast or YouTube, this is definitely who you want to work with."
What other agents can take from it
- You don’t need a finished plan. An idea and a clear sense of what you want is enough to start the conversation.
- Ask for guidance early. Letting an experienced team shape the show is quicker than working it all out alone.
- Think of it as working smarter. A show adds to your business without asking for the hours that more showings or more ads would.
