Shae Spitz: Landed 330 Real Estate Listings From a Single Podcast Recording!

"After a single episode, I had the chance to close on a 70-acre property that could lead to 330 homes in my area!"

Shae Spitz – the host of R.E.A.L. Moms Podcast

Shae Spitz, the host of R.E.A.L. Moms Podcast, just landed 330 real estate listings from podcasting!

That’s right. A single episode of her podcast led to a massive opportunity—a land purchase and development deal covering 70 acres with the potential for 330 new homes.

How did this happen? Simple: the power of connection, conversation, and podcasting!

The Podcast That Changed Everything

Working with Shae has been rewarding, especially seeing her podcast open unexpected doors. During a mastermind session, Shae shared a major win

"…My win is that one of the  very first agents I interviewed on my podcast … reached out to me about doing a development here in my local."

This wasn’t a cold lead. It was a genuine business relationship formed through meaningful conversation.

What started as a simple podcast interview led to a conversation about the growing need for housing in the area.

Here’s a look at how Shae’s podcasting journey unfolded:

  • January 2024
  • Shae began recording The R.E.A.L. Moms Podcast in partnership with Icons of Real Estate, focusing on mompreneurs in real estate and other industries.
  • During pre-launch production, she interviewed a real estate agent (later pivotal to the development deal).
  • February 2024
  • Continued recording early episodes, building relationships with guests.
  • The interviewed agent stayed in touch post-recording, laying the groundwork for future collaboration.
  • March 2024
  • The podcast officially launched, with episodes going public.
  • Gained local traction, attracting entrepreneurial moms and real estate professionals.
  • May 2024
  • The agent (interviewed pre-launch) reached out to Shae about a 70-acre development opportunity, citing her local connections and podcast insights.
  • Shae met with the developer, landowner, and a team (attorney, builders, etc.) to discuss plans for 330+ homes.
  • December 2024
  • After 8 months of negotiations, Shae closed on 75 acres (even more than the initial 70 acres in negotiation) of land for a development in Columbus, Nebraska. The project included over 80 single-family homes (SFR), 18 townhomes (TH), 35 rowhouses, apartment buildings, and commercial lots.
  • 2025 (Present)
  • 60+ episodes recorded, with the podcast now a key business driver:
  • Generates high-value partnerships.
  • Continues to open doors for deals and community influence.

In this next video, Shae shares her gratitude for the podcast journey. Though her podcast hasn't "taken off" traditionally, it's fostering meaningful connections and yielding tangible business results. Shae values the opportunities to meet amazing people through the podcast.

Relationships Drive Real Estate Success

We witnessed how Shae’s podcast transformed from a simple idea into a powerful business tool. We helped her launch and grow her R.E.A.L. Moms Podcast and handled all technical production, including thumbnails, reels, and marketing workflows.

We also managed guest invitations, which led to her successful deal. This allowed her to focus on creating content and building connections. Her podcast has become a key asset, bringing not only listeners but also valuable partnerships and new opportunities.

Opportunities like taking The R.E.A.L. Moms Podcasts outside of its own limitations and having Shae Spitz feature plenty of more podcasts!

Ready to Replicate Shae’s Success?

If you’ve ever considered starting a podcast, now is the time. Whether you want to increase brand authority, expand your network, or unlock massive real estate opportunities like Shae, Icons of Real Estate can help you get there.

LET US HELP YOU LAUNCH YOUR OWN PODCAST TODAY

Not only does podcasting generate leads and open doors to high-value relationships, but it also establishes you as a thought leader in your market. And, with the right guidance, success comes faster than you think. Did we mention that podcasting is also a ton of fun?!

Hit the button below to find out more!