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Icons of Real Estate

Josh Lavik: A Podcast He’d Planned for Years, Now 55 Episodes on Apple Podcasts

"They’ve been real good about staying in touch and communication and delivering what they’ve promised so far."

Josh Lavik had been thinking about his own podcast for a long time. He launched The Better Agent Podcast with the Icons team behind it, and the show now has 55 episodes on Apple Podcasts.

Before: a show he’d been thinking about for a long time

Josh is a Wisconsin real estate agent who grew his business from five to 50 transactions a year. He mentors other agents, and his show was meant to share the strategies, tools and frameworks that helped him grow.

The podcast had been on his mind for a long time before it existed. What he wanted was a team that could step in and help him get it going.

What changed: a team working on the show with him

"So, I’m excited to launch my own podcast and excited to get going. It’s something I’ve been thinking about for a long time and glad that these guys are stepping in to be able to help me out."
Josh Lavik, host of The Better Agent Podcast
  • A team on his podcast: Josh worked with the whole Icons team on the show.
  • Regular contact: he says the team stayed in touch and kept communicating through the launch.
  • Promises kept: the team delivered what it had promised.
"They’ve been real good about staying in touch and communication and delivering what they’ve promised so far."
Josh Lavik

After: The Better Agent Podcast on air, episode after episode

The Better Agent Podcast is live on Apple Podcasts, Spotify and YouTube, with 55 episodes on Apple Podcasts as of October 2026. Recent guests include agents such as Codi Alger and Beth Jaworski, talking about referrals, productivity and building a business.

"Much appreciated for everything thus far."
Josh Lavik

What other agents can take from it

  • “Someday” needs a start date. If a show has been on your list for years, getting help with the work is often what turns it into a launch.
  • Judge a team on communication. Staying in touch and doing what was promised is what Josh valued first.
  • Build the show around what you know. Josh’s podcast shares the strategies that grew his own business, which gives every episode a clear purpose.

Want to Launch Your Own Show?

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