Luxury and waterfront showsExample 10 of 18

Custom-Build Budget & Timeline Guide

What a custom build really costs and how long it really takes in [Market], from lot to move-in, with the decisions in order.

Who it is for: Buyers in [Market] considering building a custom home instead of buying one.

[site].com/buildText or comment BUILDStart the brief →

Mock cover of Building a Custom Luxury Home in LA: Budget & Timeline Guide, an example lead magnet for High-End Fellas Podcast — Mock-up of Building a Custom Luxury Home in LA: Budget & Timeline Guide for High-End Fellas Podcast (Dan Green, Los Angeles (Beverly Hills and the hills of LA)). Cover and first page; the full contents are below.

Why it works

Why this magnet fits this audience

People who are thinking about building have two questions, cost and time, and they rarely get a straight answer. A guide that lays out the sequence of decisions and the typical ranges from your builder and architect guests becomes the document they take into every meeting, with your name on the cover.

Before you publish

Cost ranges come from your guests and are illustrative. Label them as such and date them.

Best for

Luxury or new-construction show in a metro with active custom building, hosted by an agent who sells lots and works with builders.

Effort

To create: 6 to 10 hours once, from a template, drawn from builder and architect episodes
To refresh: Annually; cost ranges when guests report changes
Basis: Templated-guide range from the brief; the brief gives no separate figure for this guide

What's inside

A sample table of contents

Bracketed items are placeholders. The real version uses your market, your show and your numbers.

Custom-Build Budget & Timeline Guide

Template contents · e.g. Building a Custom Luxury Home in LA: Budget & Timeline Guide

Contents

01Build or buy: the honest comparison
02The lot: what to check before you buy land in [Market]
03Budget lines: land, soft costs, hard costs, contingency ([illustrative ranges])
04The timeline: design, permits, construction, in months
05Choosing an architect and a builder: the questions
06Permits and approvals in [county]
07Where budgets go wrong
08The custom-build decision calendar

Sample page

Building a custom home in [Market] is a sequence of decisions, and most of the pain we see comes from making them in the wrong order. This guide puts them in order. The budget chapter breaks a build into land, soft costs, hard costs and contingency, with ranges our builder guests shared on [Show], and explains why the contingency line is the one you should never cut. The timeline chapter is measured in months, by phase, and is honest about where delays come from in [county]. The decision calendar at the back is the page clients tape to the wall.

On air

How to mention it on air

Same read, every episode, at the end. Say the URL twice and give the keyword for anyone who is driving. The editor drops the QR code over the closing line in the video version.

1.Put the magnet on a short URL. Create a landing page for the Custom-Build Budget & Timeline Guide at [site].com/build: under 15 characters, no dashes or numbers, not the homepage.
2.Choose one keyword. Set up BUILD as a text keyword or a comment-to-DM keyword so listeners can get the magnet without typing a URL.
3.Add the 20-second read to every episode. The script on the right.
4.Show a QR code and pin the link. Overlay a QR code during the closing line of the video version, and put the link in the YouTube description and a pinned comment.
5.Tag the link per episode. Use a UTM-tagged link on each placement so the hosting stats show which episode produced each sign-up.

The 20-second read, as Dan Green would say it

about 20 seconds

“If you're weighing a custom build in Los Angeles, I pulled everything our architect and builder guests told us into one guide: what it really costs, how long it really takes, and the decisions in order. It's free at builtblackbriar.com/build. That's builtblackbriar.com/build. Or comment BUILD and I'll send it.”

builtblackbriar.com/buildBUILD

Example read for High-End Fellas Podcast; the [number] is the host's text keyword line.

Generic version, with [Show] and [City] placeholders

“If you're weighing a custom build in [Market], I pulled everything our architect and builder guests told us into one guide: what it really costs, how long it really takes, and the decisions in order. It's free at [site].com/build. That's [site].com/build. Or comment BUILD and I'll send it.”

[site].com/buildBUILD

Placements

Where to put it

Landing page at [site].com/build with the decision calendar teased above the form
Mentioned in every architect, builder and lot-sale episode; linked in show notes
YouTube description, pinned comment and QR during the closing CTA
Reels: one budget line or timeline phase per reel, ending with 'Comment BUILD'
Quote cards from builder guests carry the short URL

Follow-up

The five emails after the download

A magnet without follow-up is a download, not a lead. Subject lines and the point of each email.

1Your custom-build guide
Deliver it; ask whether they already own a lot.
2The contingency line
Why it exists and what it protects.
3Where the months go
Timeline chapter expanded; link a builder episode.
4Questions for an architect
The interview list, with an offer to make introductions.
5Lots we are watching
Offer a conversation about land in their area.

The brief

What we need from you to build it

A short questionnaire, about 10 minutes. Skip anything you don't know; we'll ask on the call. This is what it covers.

For every magnet

Your show name
Your website (where the magnet will live)
Who can add a page to your website?
Brand kit
Where should new leads go?
CRM name (if any)
Phone number for the text keyword (optional)
Instagram / Facebook handle for the comment keyword
Preferred short URL path
Does your brokerage need to approve consumer-facing material?
Broker or compliance contact (if needed)
When do you want to start mentioning it on air?

For the Custom-Build Budget & Timeline Guide

Market
Builder, architect or lender partners to feature
The stages and typical timelines as you explain them
Cost ranges you're comfortable publishing, with the source
A project story we may tell (with permission)

Start the brief

Your answers are saved in your browser as you type, so you can come back to it.

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Use this for my show

Tell us about your show and your market and we'll build the Custom-Build Budget & Timeline Guide around it: the document, the short URL on your show website, the QR overlay, the keyword and the follow-up emails.

No obligation.

Use this for my show