Luxury and waterfront showsExample 9 of 18

Waterfront Buyer's Guide

Docks, shoreline rules, water depth, insurance and the questions that separate a good waterfront buy from a costly lesson.

Who it is for: Buyers looking at lake, river or coastal property in [Market] for the first time.

[site].com/waterText or comment WATERStart the brief →

Mock cover of The Lake Norman Waterfront Buyer's Guide, an example lead magnet for Real Estate Riches Podcast — Mock-up of The Lake Norman Waterfront Buyer's Guide for Real Estate Riches Podcast (Kathy Byrnes, Lake Norman, North Carolina). Cover and first page; the full contents are below.

Why it works

Why this magnet fits this audience

Waterfront is a specialty with its own vocabulary, and buyers know they don't know it. A guide that covers docks, shoreline regulations and water depth before anyone offers shows expertise no general agent can fake, and it is the kind of document a buyer forwards to their spouse.

Best for

Lake, river or coastal luxury show whose host sells waterfront and interviews marine contractors and inspectors.

Effort

To create: 6 to 10 hours once, from a template, plus local shoreline rules
To refresh: Annually, or when rules change
Basis: Templated-guide range from the brief; the brief gives no separate figure for this guide

What's inside

A sample table of contents

Bracketed items are placeholders. The real version uses your market, your show and your numbers.

Waterfront Buyer's Guide

Template contents · e.g. The Lake Norman Waterfront Buyer's Guide

Contents

01Waterfront words: riparian rights, setbacks, seawalls, lifts
02Docks: permits, ownership, what to inspect
03Shoreline rules in [Market] and who enforces them
04Water depth, access and what changes by season
05Insurance on the water: what to ask before you offer
06Inspections a waterfront home needs that others don't
07What [price range] buys on the water in [Market]
08The waterfront offer checklist

Sample page

Buying on the water in [Market] is a different purchase, and this guide exists so you learn that before you make an offer rather than after. Start with the vocabulary chapter; half the surprises we see come from words buyers assumed they understood. The dock chapter is the most-read: who owns it, whether it is permitted, and what an inspector should look at. Shoreline rules vary by [county/lake authority] and we say where to check them. The offer checklist at the back is what we run through with every client. Bring it to your first showing.

On air

How to mention it on air

Same read, every episode, at the end. Say the URL twice and give the keyword for anyone who is driving. The editor drops the QR code over the closing line in the video version.

1.Put the magnet on a short URL. Create a landing page for the Waterfront Buyer's Guide at [site].com/water: under 15 characters, no dashes or numbers, not the homepage.
2.Choose one keyword. Set up WATER as a text keyword or a comment-to-DM keyword so listeners can get the magnet without typing a URL.
3.Add the 20-second read to every episode. The script on the right.
4.Show a QR code and pin the link. Overlay a QR code during the closing line of the video version, and put the link in the YouTube description and a pinned comment.
5.Tag the link per episode. Use a UTM-tagged link on each placement so the hosting stats show which episode produced each sign-up.

The 20-second read, as Kathy Byrnes would say it

about 20 seconds

“If you've ever thought about buying on the water at Lake Norman, read our waterfront buyer's guide first: docks, shoreline rules, water depth, insurance, and the questions to ask before you offer. It's free at thereispowerinproximity.com/water. That's thereispowerinproximity.com/water. Or text WATER to [number].”

thereispowerinproximity.com/waterWATER

Example read for Real Estate Riches Podcast; the [number] is the host's text keyword line.

Generic version, with [Show] and [City] placeholders

“If you've ever thought about buying on the water in [Market], read our waterfront buyer's guide first: docks, shoreline rules, water depth, insurance, and the questions to ask before you offer. It's free at [site].com/water. That's [site].com/water. Or text WATER to [number].”

[site].com/waterWATER

Placements

Where to put it

Landing page at [site].com/water with the offer checklist teased above the form
Mentioned in every dock, marine contractor and lake-authority episode; linked in show notes
YouTube description, pinned comment and QR during the closing CTA
Reels: one waterfront term explained per reel, ending with 'Comment WATER'
Quote cards from marine and inspection guests carry the short URL

Follow-up

The five emails after the download

A magnet without follow-up is a download, not a lead. Subject lines and the point of each email.

1Your waterfront guide
Deliver it; ask which body of water they are looking at.
2The dock question
Ownership, permits and inspection, expanded.
3What changes by season
Water levels, access and timing a purchase.
4Insurance on the water
The questions for an insurer; link the insurance episode.
5Want to walk a shoreline together?
Offer a showing day on the water.

The brief

What we need from you to build it

A short questionnaire, about 10 minutes. Skip anything you don't know; we'll ask on the call. This is what it covers.

For every magnet

Your show name
Your website (where the magnet will live)
Who can add a page to your website?
Brand kit
Where should new leads go?
CRM name (if any)
Phone number for the text keyword (optional)
Instagram / Facebook handle for the comment keyword
Preferred short URL path
Does your brokerage need to approve consumer-facing material?
Broker or compliance contact (if needed)
When do you want to start mentioning it on air?

For the Waterfront Buyer's Guide

Lake, river or coast the guide covers
Shoreline, dock, HOA or water-authority rules to reference (links)
Dock builder, surveyor, inspector or lender guests to quote
The questions buyers ask you most
Photos we may use (links)

Start the brief

Your answers are saved in your browser as you type, so you can come back to it.

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Use this for my show

Tell us about your show and your market and we'll build the Waterfront Buyer's Guide around it: the document, the short URL on your show website, the QR overlay, the keyword and the follow-up emails.

No obligation.

Use this for my show