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Chris Jansen: A New Show With a Booked Guest Calendar and YouTube Growth in Week One

"The first few episodes that we launched, we’ve had quite a few views on there and increased my subscriber base on YouTube quite a bit just the first week."

Chris Jansen had never hosted a podcast. He launched The Cash Flow Authority with Icons, recorded with a backlog of guests already booked, and saw his YouTube subscribers grow in the first week.

Before: a real estate investor with no podcast experience

Chris is a civil engineer, a Marine Corps veteran and a Certified 10X Business Coach. He grew from a single condo to a multi-unit portfolio and coaches other investors on cash flow. He wanted a show where he could talk shop with active investors in markets like Dallas-Fort Worth and Milwaukee.

What he didn’t have was any experience running a podcast, or a list of guests ready to come on. His questions at the start were the basic ones every new host has: how does this work, what does the process look like, and how do you become a good host?

What changed: coaching, a guest pipeline and production handled for him

"They’ve helped me to launch my podcast guiding me through this whole process, showing me the ropes."
Chris Jansen, host of The Cash Flow Authority
  • Coaching before launch: answers to how the process works and how to be an effective host.
  • Guests from the Icons network: the team reached out to guests for him, so he didn’t need his own guest list to start.
  • Production after recording: editing, short reels from each episode and publishing, all done by the Icons team.
"So, if you don’t have a big guest list, they’ll reach out to their own network and they’ll fill up your schedule with guests and keep you booked so that you got a nice backlog of episodes."
Chris Jansen

After: a show on air and a growing YouTube channel

The Cash Flow Authority launched with episodes in the bank instead of a blank calendar. Within the first week of publishing, Chris saw views on the first episodes and his YouTube subscriber base grow.

"So, if you’re looking to do a podcast, especially centered around real estate, then this is a great great platform and a great company to work with."
Chris Jansen

What other agents and investors can take from it

  • You don’t need a guest list to start. A network that books guests for you means your first recordings aren’t waiting on your own outreach.
  • Ask the beginner questions early. Coaching before the first recording is quicker than learning by trial and error on air.
  • Keep your time for the conversation. When editing, clips and publishing are handled, your job is to show up and host.

Want to Launch Your Own Show?

If you have the expertise but not the time, guest list or production know-how, Icons can coach you, book your guests and handle everything after the recording.

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