Lead magnet brief

Let's build your 90-Day Business Planner (or 21-Day Challenge)

About 10 minutes. Skip anything you don't know; we'll ask on the call.

Fields marked required are required.

A. About you

Your name

Phone

Your show name

Your website (where the magnet will live)

If you don't have one, say so; we'll talk about a podcast website.

B. For every magnet

Who can add a page to your website?

Brand kit

Logo file, colors, fonts, headshot. Paste links or tell us where they are (ICONS Design Studio already has them if we produce your show).

Where should new leads go?

CRM name (if any)

Phone number for the text keyword (optional)

Listeners text a keyword to this number to get the magnet. Leave blank to use the website path only.

Instagram / Facebook handle for the comment keyword

Preferred short URL path

Short, no dashes or numbers, e.g. /report. We'll suggest one if blank.

Does your brokerage need to approve consumer-facing material?

Broker or compliance contact (if needed)

When do you want to start mentioning it on air?

C. For the 90-Day Business Planner (or 21-Day Challenge)

Who the planner is for

Your planning framework (goals, weekly rhythm, metrics)

Printable PDF, Google Sheet, or both?

Should it run as a dated challenge (e.g. 21 or 90 days) with emails?

What you want from readers afterwards

We use this only to build your lead magnet; no spam.

Got it.