August 12

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Podcast Frameworks (Free Lead Magnet)

This is a free lead magnet at https://iconsofrealestate.com/podcast-framework-download/ — visitors who submit their info get access to 5 downloadable frameworks. A visitor in an old chat transcript asked "I submitted my info where are the frameworks that I download?" and the old bot only pointed generically to the signup page without listing what's actually there — this doc covers the specifics so the bot can answer follow-ups.

The 5 Frameworks

1. Icons Podcast Framework (Foundation) — the master overview, a complete podcast blueprint.

2. Podcast Hosting — equipment, recording setup, and production workflow. (Note: on the live page, this framework's button is labeled "Podcast Hosting" but its PDF filename says "Inviting-Guests" — worth flagging to Hazel/whoever manages that page, looks like a mislabel.)

3. Guest Booking — finding and booking guests aligned with your brand and market. (Same note: PDF filename says "Hosting" — likely swapped with #2 above.)

4. Launching Essentials — from naming your show to publishing episode one.

5. Syndication & Distribution — turning one episode into content across 7+ platforms.

Visitors can download each framework individually, or grab all 5 at once via a single zip.

What to tell a visitor who says they already submitted their info

Direct them back to https://iconsofrealestate.com/podcast-framework-download/ — the individual framework links and the "Download All Frameworks" zip link are on that page itself, not sent via email. If they still can't find them, escalate to a human (there's no separate email delivery confirmed for this funnel as far as I could find).

Related CTA on that page

The page also promotes booking a free call with Tomás Fonseca (podcast guru) for personalized strategy: https://link.iconsofrealestate.com/widget/booking/rFq9yyZ9SLZw8fQsD8gU

posted August 12, 2026

Tomás Fonseca

About the author

Tomás Fonseca is the host of two popular podcasts in the real estate industry, including the Icons of Real Estate Podcast and the Ardor RE Marketing Podcast.

Known for his charismatic hosting style and infectious positivity, Tomás brings his Portuguese charm to all of his interactions, making him a beloved figure in the community. Tomás loves to travel and to deliver high-quality content and valuable insights to his listeners.

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