Podcast Guesting: Leveraging Opportunities as a Real Estate Agent

The entire real estate industry is quite competitive. Why? Because the real estate business is profitable. If you’ve got a realty-themed service, now might be the right time to promote it.

As a real estate agent, you must understand that one of your main goals is to attract new clients and build your brand. But with so many other agents competing for attention on the internet, you might have some challenges standing out from the crowd. 

So, how can you promote your services to reach a large audience? The answer to this query leads us to real estate podcasts.

Generally, podcasts have become an increasingly popular medium for content consumption, and for good reason. Podcasts are a great way to learn and stay informed on a variety of topics while being entertained. 

Listeners also love them for the convenience of being able to listen on-the-go, whether it's during a commute or while doing household chores. Additionally, podcasts provide a platform for diverse voices and perspectives to be heard, allowing individuals to share specific stories and experiences. 

Most individuals learn how to get on podcasts to create a sense of community and connection among listeners who share a common interest — real estate, in this case. 

Real estate podcasts are helpful audio programs that aid insights on real estate management and activities. When promoting your real estate business, these podcasts could prove quite useful. 

By appearing as a host or a guest on a real estate podcast, you get the opportunity to reach a large, engaged audience who aren't familiar with your business.

Would you like to know more? Read on as we show you the numerous benefits you'll get from real estate podcast guesting.

1. It Provides Key Access to Micro-Influencers

One of the many benefits of being a real estate podcast guest is the unfettered access to micro influencers. Micro influencers work in a derivative cycle. Just imagine you make an appearance as a large influencer’s podcast guest. That'll be massive!

Why?

These large influencers come with their followers, who are capable of making secondary promotions. Sometimes, the podcast hosts are micro-influencers themselves, with a dedicated audience that trusts and respects their opinions. 

When you appear as their podcast guest, you get a sense of connection much quicker, leading to the start of a cordial work relationship.  

This event might happen much sooner if the host enjoys your article or guest appearance. When they find you valuable, sharing your content with their followers and making recommendations becomes seamless.

What can you get from all that? Tangible traction with their followers. When you consider it, it's a double win for you. A large influencer recognizes you and their active fans. Additionally, your brand witnesses a new level of exposure, a key aspect for every real estate business.

Furthermore, this exposure gets you connected and brings about a massive difference in your promotion campaign, as you get to meet new clients and boost brand awareness.

2. It Strengthens Brand Authority

Another merit of understanding how to be a guest on a podcast is that it strengthens your valued brand name. Remember, there’s a massive number of real estate businesses on the internet already — some of them in your area, too. What can give you an edge over them? A trustworthy brand.

Recording or being a podcast guest is a great way of creating a large audience for your brand, especially if you're working with a popular podcast host and a larger audience. These guest appearances make way for greater branding opportunities. 

It pays to look for podcast hosts that have an engaged audience in the real estate industry. Find one that aligns seamlessly with your brand's values. When you do, train yourself on how to be a good podcast guest for subsequent appearances.

To find the right podcast host, research their background and audience to ensure that they're a good fit for your brand.

It'll interest you to know that in any real estate podcast guest tips guide, the best practice is to focus on providing valuable insights and information that can establish your expertise in the industry. 

Prepare talking points ahead of time and share your unique perspective on industry trends, best practices, and challenges. By providing insights relevant and helpful to the audience, you can position yourself as a trusted authority in the industry.

How about you show some brand personality? Real estate podcast listeners love segments where you get to be more casual and conversational. This great opportunity allows you to showcase your personality and lets your audience know you better. 

Be personable, relatable, and authentic. Don't be afraid to inject some humor or personal anecdotes into the conversation. Whatever chance you get, share your experience. Your expertise in the real estate industry is a valuable asset when it comes to boosting your brand authority. 

Also, don’t be shy to share your success stories, challenges, and lessons learned with the podcast audience. Doing this can help establish your credibility and demonstrate your expertise in the podcaster industry.

3. It Helps You Expand Your Audience 

As an agent, it's important to reach a wide audience to grow your business. Appearing as a podcast guest can help you do just that. 

It might help to know how to get on podcasts as a guest. In recent times, this communication route has grown exponentially, with more and more people tuning in each day. 

By appearing as a guest on any real estate podcast, you can introduce yourself to an audience that isn't aware about your services. As such, you can reach potential clients interested in your services and expand your business.

Moreover, being a podcast guest is excellent when you've got a niche. Some of the top real estate podcast guests often have a specific niche or target audience they address. As such, it'll be best to tailor your podcast appearance to speak directly to prospective clients in a unique niche.

For example, if you specialize in luxury real estate, you can act as the podcast guest that focuses on high-end properties. How about market trends and analysis? Don't fret; there’s an audience looking to listen to discussion on the latest trends in the real estate market. 

4. It Helps You Establish Credibility Quickly 

When you're invited to appear as a real estate podcast guest, you have the opportunity to showcase your expertise and knowledge. By sharing your insights and experiences, you can establish yourself as an authority in the industry, building trust with prospects in the long run.

As a top-tier real estate agent, you’ve got valuable knowledge and insights that can help potential clients. When you become a podcast guest, position yourself as a thought leader in your industry. Towing this path can help to build trust with potential clients and make them more likely to choose you as their agent.

That’s a plus in terms of visibility for podcast guests. 

As a guest appearance, you’re exposing yourself to a new audience who may not have been aware of your services previously. These cameos can also build awareness for your brand and increase its reach.

Generally, when people hear podcast guests speak, they get a sense of their personality and style. They also hear how you communicate and articulate your thoughts.

Being confident during podcasts can prove to be a valuable tool to establish credibility, as people are more likely to work with someone they trust and feel comfortable with. 

5. Helps You Create Content Easily

Guest podcasting on real estate subjects can also help you create valuable content vital to grow your business. When you appear on a podcast, you have the opportunity to share your thoughts and ideas with a new audience. 

Such content can get repurposed across different platforms, such as social media, blogs, and newsletters. Take this, for example: you can take the insights and ideas you shared when guest podcasting and turn them into a blog post. 

That way, you get to reach an even wider audience and provide them with valuable content. Being a good podcast guest can help establish you as an expert in your field and attract new clients to your business.

6. Network With Other Industry Professionals

Another benefit of being a great guest on a real estate podcast is networking. Podcasts often have a large audience, which can include other real estate professionals. By appearing on a podcast, you can connect with other agents, brokers, and industry experts. 

This connection can lead to new business opportunities, partnerships, and collaborations. 

What's better?

You get easy connections with these professionals when you play your part as the great podcast guest. From there, you can form tangible relationships that can create new business opportunities.

For example, you could meet with a developer looking for an agent to help sell their properties after appearing on a podcast. If you're picked after showcasing your service's uniqueness, you could make a massive commission. And doing a great job sets you on the pedestal for repeat patronage.

7. You Get to Improve Your Communication Skills

As an agent, communication is a key part of your job. You must be able to communicate effectively with your clients, colleagues, and other professionals in the industry.

By podcast guesting on real estate podcasts available on Apple podcasts and similar streaming platforms, you get the opportunity to practice your communication skills.

When you appear on a podcast, you should be able to articulate your thoughts and ideas clearly. Besides speaking on podcasts, this skill is invaluable in your day-to-day activities as a real estate agent.

By showcasing strong communication skills during your podcast show appearances, you can build stronger relationships with your clients and colleagues. As such, growing your business to the apex is possible. 

8. You Get to Generate More Leads

Leads are crucial for real estate agents, like they are to anyone looking to leverage internet channels for their business. You need more prospects visiting your business, as that increases the chances of getting a paying client.

You’d agree that every step counts, regarding lead generation. How have you been funneling leads to your real estate agent website? What if we told you that podcast guesting on a real estate podcast could help?

Guesting on a real estate podcast showcases you to some of your prospects. Once they listen to you, it’s much easier for them to make up their minds about visiting your site and engaging your services. With convinced leads, attracting the much-needed traffic to your site is 100% achievable.

Wrapping Up

So, why's "podcast guesting" vital to real estate agents? Well, it’s a powerful tool for agents looking to increase their visibility, showcase their expertise, and connect with other industry professionals.

When you take advantage of this medium, you get to reach a highly targeted audience, create valuable and organic content. Additionally, you get to position yourself as an authority in your industry.

Appearing on podcasts is a solid proposition to set your real estate career. When you consider the benefits we’ve examined above, you'll take the plunge into guest appearances on real estate podcasts without reservations.

Lead generation is a struggle for many real estate agents. However, making guest appearances on real estate podcasts can help you form a connection with prospects and turn them into paying clients.

If you'd like to get a hold of more tips and tricks critical to your success as a real estate agent, we recommend listening to one of the best realty-themed podcasts — Icons of Real Estate Podcast. The real estate professionals featured on each episode issue insights into techniques they adopted to succeed in the topsy turvy realty sector.