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Why SEO Matters for Real Estate Agents and How to Improve Your Rankings

SEO offers many benefits for real estate agents

Due to the real estate industry's highly competitive nature, agents will need a strong digital marketing strategy to enjoy a higher ranking on online search engines.

Search engine optimization (SEO) is an effective tool that can help real estate agents to generate leads, increase website traffic, and improve their online visibility. 

Real estate agents can improve their websites' search engine rankings by optimizing their online and web content, making it easier for prospective home buyers to find them while searching for real estate listings online.

Real estate SEO involves various strategies, including backlink building, content optimization,  and keyword research. Through these real estate SEO strategies, your real estate website will enjoy increased authority and relevance, leading to more organic traffic and better visibility on search engine results pages.

This article discusses the importance of SEO for real estate while providing tips for improving your real estate website rankings. But first, let's understand the meaning of real estate SEO.

Understanding Real Estate SEO

You might be wondering, what does SEO mean in real estate? Real estate SEO allows real estate agents to optimize their content for higher ranking on search results pages rather than attract site visitors through paid online advertising, such as Google Ads.

Focus on optimizing the content on your mobile app, social media platforms, and website for higher search engine rankings. Besides prioritizing adding real estate SEO keywords, consider paying attention to local SEO optimization and link building. 

A responsive website will also help your real estate website to rank higher on search engines. Therefore, improving your real estate website's user experience is crucial. While it's great to focus your SEO for real estate websites on Google due to its high number of users, It's best to consider other search engines like Yahoo and Bing.

Although Yahoo and Bing have a low number of web users, it'll be easier to rank higher there due to less competition, so consider optimizing for them too.

Why Your Real Estate Website Needs Search Engine Optimization

Utilizing SEO real estate website strategies comes with many benefits. Besides bringing more traffic to your site, it increases your search volume. 

Here's why you need real estate SEO for your website as a savvy real estate agent:

  • Greater Brand Awareness

Since most search engine users don't go beyond the first result page, it's difficult for websites not at the top of search engine result pages to get web visitors. Besides helping your site to rank higher on search engines, implementing the right real estate SEO strategy increases your brand awareness.

If your site ranks high on the first page of the search results, searchers will likely click on your link. However, note that your website ranking depends on factors like user experience, responsiveness, site speed, and relevant keywords. 

As more prospects discover your real estate website, they might return to explore your real estate business, read your web content, follow your agency on social media, share your content, and click email offers.

Some of these actions will trigger search engine algorithms to increase your ranking.

A higher-ranking website ensures more traffic and leads
  • More Traffic and Leads

The higher your real estate website ranking, the more leads, and web traffic you get. According to reports, 75% of internet users don't view beyond the first search engine result page.

If your website falls on the second search result page, you'll get fewer internet users on your page. Real estate SEO is the best way to rank on the first page of search engine results and enjoy more clicks on your real estate website. 

Remember to choose quality keywords to drive traffic and convert your website visitors. While it's good to optimize for broad keywords like "homes for sale" or "real estate," it won't rank well like long-tail keywords such as "luxury homes for sale in Georgia."

That is where local SEO optimization comes in. Using local SEO to target home buyers by neighborhood, home models, or location might bring a few clicks, but you'll gain qualified leads from your website visitors. 

These visitors are more likely to convert when you use local keywords than broad terms. Results show that organic traffic conversions exceed paid traffic. 

Therefore, when doing your keyword research, look for keywords relevant to your agency and the ones targeting your local customers. However, be careful how you use the keywords to avoid keyword stuffing, as it has adverse effects.

  • Authority and Leadership

While using the right real estate SEO keywords will increase your ranking on search engine results pages, your website quality also plays a significant role. Most internet users see the first three results on the search page as the most valuable and authoritative. However, it takes time to establish yourself as an authority in the real estate industry. 

Since search engine algorithms rank higher real estate websites with authoritative content linked by other real estate websites, you need to focus on developing blog posts, articles, and other content that resonates with your target audience.

Producing quality content can attract links from authority websites, helping to establish your website authority while increasing your traffic. Your quality content might get more shares and comments, boosting brand awareness.

  • Higher ROI

Search engine optimization outperforms other real estate marketing tactics in terms of conversions and click-through rates, making it more profitable and affordable than other marketing methods. 

As more people use the web for home purchases and sales, SEO marketing for real estate will remain profitable for your website. The amount you spend on search engine optimization depends on the real estate SEO services required (on-page SEO or off-page SEO), the real estate SEO company you hire, the service duration, and the project scope. 

While some SEO companies charge by the hour, others charge per month. Still, the price is relatively low but has enormous benefits for your real estate business. If you're looking for real estate SEO experts to handle your optimization needs, contact Ardor SEO, a leading online marketing agency specializing in local real estate SEO.
With the right SEO efforts, your real estate website will rank higher on search engines

Top Real Estate SEO Tips to Improve Your Website Rankings

The following are top real estate SEO tips to help improve your website rankings:

    1. Focus On Your Backlinks

Backlinks are an essential part of a thorough real estate SEO strategy. When other websites link to your content, it signals search engines that your blog post resonates with people and should rank higher. 

Work on creating unique, original, and valuable articles people in your real estate niche will love to link to in their content and share with their audiences. Also, utilize internal linkings to draw your site visitor's attention to other areas of your site. 

Link building is essential to real estate agent SEO and helps you establish yourself as an authority in your niche. Remember to update your blog posts and articles to avoid broken links.

    2. Optimize for Mobile Search

Since more people are searching online from their mobile devices, focusing on mobile optimization is necessary. The high number of mobile phone searchers led to websites automatically switching to mobile indexing first, meaning that Google crawls websites with mobile bots. 

If the mobile bots fail to get around your site easily, it'll affect your rankings. You can improve your website's mobile experience by ensuring your real estate website's design adapts easily to phone and smaller tablet screen sizes, improving page speed, and ensuring your site pop-ups don't interfere on mobile. 

Reports show that 63% of internet users browse from their mobile phones, so making your website mobile-friendly will generate more traffic.

    3. Register Your Real Estate Business in the Right Places

Most Google searches for local services offer map directions as part of the organic search results. These map results are possible because the companies have a Google business profile. 

To get the best out of local real estate SEO, consider registering your business in the right places, like Google My Business. Also, claim your business listings in directories like CitySearch, Realtor.com, Yellow Pages, Angie's List, Yelp, and Better Business Bureau (BBB). 

Besides optimizing your business for local search, it also helps you curate online reviews when people find your site through these platforms.

Remember to add videos and photos where necessary. Keep your listings updated and ensure they match each other to enable Google to see your business as a legitimate real estate agency in your area.

    4. Utilize Local SEO

Utilizing local SEO for real estate agents will help improve your website's ranking, especially since potential clients are looking for properties in your city or neighborhood. 

Google loves providing information seekers with specific results for their search, so your SEO strategies will be more effective when you localize your content. 

Create dedicated pages for the locations you cover and add keyword-rich informative content and vital information about your real estate agency on each page. 

Update your website regularly with valuable and entertaining guides, articles, and blog posts. That way, Google will know you're an expert in your niche.

Conducting keyword research is necessary to choose the right keywords for your niche

    5. Choose the Right Real Estate SEO Keywords

Keywords are a vital part of how Google and other search engines match web users with sites that meet their needs when they initiate search queries, so it's best to dedicate time to generating keyword ideas for an effective SEO. 

While broad keywords like 'real estate agent' are acceptable, as mentioned earlier, using niche key phrases and long tail keywords such as "Beach condos for sale in Miami, Florida," "Smoky Mountains cabin homes for sale," or "commercial real estate agent in New Hampshire" increase rankings. 

You can use keyword research tools like Ahrefs Keywords Explorer, Google Keyword Planner, and SEMrush to choose the right terms.

    6. Start a Real Estate Blog

The best way to maintain a stream of industry-relevant keyword-rich content to improve search engine ranking is to open a blog. However, ensure your blog posts are valuable and informative to help establish you as an expert in your niche. 

The following are some content suggestions for improving your real estate SEO:

  • Detailed infographics and videos exploring vital topics at a glance, such as profiles on local businesses or interviews with local business owners in your neighborhood.
  • Visual content showcasing your property listings through virtual tours, professional photography, and video tours.
  • Informative articles and blog posts about your neighborhood attraction spots that might interest prospective home buyers, like information on nightlife, restaurants, cost of living, schools, top places to see, and walkability.

Consider setting a content posting schedule that you can stick to and do the same for your social media. Sign up on all popular social media platforms like Facebook, Instagram, TikTok, and Twitter to share your content. Remember also to explore YouTube.

A content production schedule helps your audience know when to expect new content from you. Search engines also love frequently updated websites, so the gains are enormous.

Final Thoughts

Search engine optimization (SEO) is a vital part of online marketing for every successful real estate agent. To succeed in the real estate industry, you'll need a strong online presence to reach potential clients, grow your real estate business, and establish credibility in your chosen real estate niche. 

Real estate agents can attract more qualified leads and enjoy more traffic by implementing the right real estate marketing strategies and utilizing local SEO to improve search engine ranking. Stay up-to-date with the latest search engine algorithm updates to incorporate relevant real estate keywords and increase your website's search volume.

Remember that real estate SEO is an ongoing process requiring continuous effort to improve ranking on the search engine results page. Therefore, to increase online visibility, grow their real estate businesses, and attract more qualified leads, real estate agents will need to invest more in local SEO for real estate.


If you're struggling with ranking higher on search engines leading to low website traffic, you need to utilize search engine optimization for real estate websites. Consider hiring a real estate SEO company like Ardor SEO to implement the right local SEO for your website. 

Also, utilize various resources including podcasts to get more real estate SEO tips. Popular podcasts like the Icons of Real Estate Podcast invite top real estate professionals to discuss SEO and real estate marketing tips to help you become a successful real estate agent.

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About the Author

Tomás Fonseca is the host of two popular podcasts in the real estate industry, including the Icons of Real Estate Podcast and the Ardor RE Marketing Podcast.

Known for his charismatic hosting style and infectious positivity, Tomás brings his Portuguese charm to all of his interactions, making him a beloved figure in the community. Tomás loves to travel and to deliver high-quality content and valuable insights to his listeners.

Tomás Fonseca

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