Tune In and Grow: Empowering Real Estate Agents through Podcasts
The real estate industry is highly competitive, and networking with industry leaders is crucial to building a successful real estate business. While traditional networking methods such as attending events and conferences can be effective, real estate agent podcasts offer a unique opportunity to connect with other top real estate agents and establish yourself as a real estate professional.
Creating and hosting a real estate agent podcast allows you to showcase your expertise, learn from other top-producing agents, and gain exposure to a broader audience. Additionally, real estate podcasts provide a platform to discuss current industry trends and issues and build relationships with other real estate professionals in the field.
This article focuses on podcasts as a networking tool within the real estate industry. It provides insights on how to choose notable guests and use the insights gained from the podcast to improve your business or career.
How to Network With Other Podcasters
Your fellow podcasters aren't your competitors. The goal is to collaborate instead of compete since everybody's background, perspective, and angle differs.
Here are some ways to network with other podcast hosts:
Getting Interviewed on Other Real Estate Podcasts
Being interviewed on another podcast for real estate agents helps you find more listeners, especially those interested in your niche or topic.
The first step is to go where your target audience is. To be invited as a guest to a real estate podcast, you need to leverage networking. Search for other podcasts in your niche and listen to a few. Then subscribe and share their work. You can reach out to the hosts, telling them how you found their content valuable.
That way, you build friendships with top agents and earn the opportunity to be a guest on their podcast and even get them to be guests on yours.
Invite Others to Your Podcast
Besides being a guest at a real estate agent podcast, you can interview other podcasters as a way of networking with them. Create a quality weekly podcast episode where you invite an internationally recognized speaker with industry knowledge to talk about the latest real estate market trends. You can also discuss topics like the benefits of having a success mindset for new agents.
Your audience will hugely benefit from their expertise. Also, the podcasters you'll interview have their own following, so expect a cross-promotion when you create great content showcasing their expertise and knowledge.
Contact your guest once the podcast episode goes live and ask if they'll like to share it on their social media accounts. Each time other podcasters share your podcast, you get more leads as more people will check it out for the first time. These first-time listeners can become subscribers and listen to more of your podcasts if they like what they hear.
While connecting with people online has its perks, it's different from meeting in person. Follow up on industry events, conferences, and group meetings to meet experts in your niche.
However, don't attend these events just to talk about your podcast. Network and connect with many notable guests at the event. You can start with events hosted by the National Association of Realtors (NAR) and other top industry conferences. Don't forget to identify with your state's real estate association.
Lastly, join online communities created for your real estate niche. However, don't spam the group with your podcast link, as it'll have a negative effect on your show. Be active in the community, engage in discussions, and mention your podcast once participants discuss a similar topic.
Besides attracting new listeners, you can also get ideas for episode topics, make new industry friends, and meet potential guests for your show.
Top 5 Real Estate Podcasts
The following are the five best real estate podcasts for both seasoned brokers and new real estate agents:
1. Icons of Real Estate Podcast
The Icons of Real Estate Podcast is hosted by industry experts Tomás Fonseca and Timothy Calaway. This podcast features interviews with some of the most successful and influential people in the real estate industry, including brokers, developers, investors, and entrepreneurs.
Each Icons of Real Estate podcast episode features an in-depth conversation with guests who shares their experience, insights, and strategies for success in the real estate industry. The show covers various topics, including deal-making, negotiation, marketing, branding, personal development, and work-life balance.
One of the unique features of the Icons of Real Estate podcast is that it focuses on the personal stories and journeys of experienced agents rather than just their professional accomplishments. Therefore, the show is a valuable resource for aspiring real estate professionals looking to learn from the best in the business and understand what it takes to succeed in the industry.
Overall, the Icons of Real Estate podcast is a must-listen for anyone interested in real estate, whether you're a seasoned professional or a new agent. With its focus on personal stories and insights, the show offers a unique and valuable perspective on what it takes to succeed in this dynamic and challenging industry.
2. The Tom Ferry Podcast
Tom Ferry is a well-known real estate coach and speaker offering agents and brokers the best real estate coaching and training programs. His podcast revolves around topics related to real estate sales, marketing, and entrepreneurship.
On his podcast, Tom Ferry offers practical advice and strategies for real estate professionals looking to grow their businesses and enjoy more sales. He covers topics like team building, lead generation strategies, lead conversion, and how to become a social media strategist.
As a team-building podcast, the Tom Ferry podcast helps you assemble the best team for your real estate company. The show features interviews with top real estate agents, brokers, and industry experts who share their insights and success strategies.
As a successful real estate trainer, Tom Ferry delivers high-octane training to seasoned and new realtors. If you're a real estate agent or broker, the Tom Ferry podcast experience is all you need to improve your skills and grow your business.
3. The Real Estate Rockstars
The Real Estate Rockstars podcast is hosted by Pat Hiban, a successful real estate agent, investor, and coach. This podcast features interviews with top-producing real estate agents and brokers from around the country who share their success strategies and insights.
The Real Estate Rockstars podcast covers different topics related to real estate coaching, sales, and marketing, including lead generation and negotiation.
One of the unique features of Real Estate Rockstars is that the podcast often features agents and brokers who have achieved success using unconventional or creative methods. For example, some guests built their businesses through social media marketing, while others found success through niche markets like luxury or international real estate.
Overall, this real estate agent podcast for beginners is a valuable resource for real estate professionals interested in learning from top realtors and staying up-to-date on the latest industry trends and strategies.
4. BiggerPockets Podcast
As one of the most popular real estate podcasts, BiggerPockets podcast has over 500 episodes. Rob Abasolo and David Greene, both successful real estate investors and authors, host the podcast.
The BiggerPockets podcast covers various topics related to real estate investing, including rental properties, flipping, wholesaling, and commercial real estate. It also features interviews with successful real estate investors from all over the country who share their experiences and strategies for building wealth through real estate.
One of the unique features of the BiggerPockets podcast is that the hosts and guests aren't afraid to share their failures and mistakes along with their successes, making it valuable for people looking to dive deep into real estate investing.
Besides the main podcast, BiggerPockets offers several spinoff podcasts, including the BiggerPockets Business Podcast, which focuses on entrepreneurship and small business, and the BiggerPockets Money Podcast, covering personal finance and investing.
Overall, the BiggerPockets podcast is best for beginner real estate investors looking to learn from experienced investors.
5. Real Estate Marketing Dude
The Real Estate Marketing Dude podcast is popular for real estate professionals looking to improve their marketing strategies and grow their businesses. Hosted by Mike Cuevas, known as the "Real Estate Marketing Dude," the podcast covers various topics related to real estate marketing, including branding, social media, video marketing, email marketing, and lead generation.
Mike Cuevas has been a real estate professional for over a decade and has extensive experience in marketing and branding. He started the Real Estate Marketing Dude podcast to share his knowledge and help other agents and brokers improve their marketing efforts. New episodes feature guests sharing their expertise and insights on diverse topics.
Other top real estate podcasts include Onion Juice Podcast now Agent Rise, Pat's Podcast, Commercial Real Estate Show by Michael Bull, and the Broke Agent Podcast by Eric Simon.
Podcasts are a great tool for networking with real estate industry leaders for several reasons. They allow you to establish yourself as an authority in the field, build relationships with industry experts, and gain exposure to a broader audience.
Additionally, podcasts help you learn from other professionals, share valuable insights, and expand your knowledge and expertise.
When choosing guests for your real estate podcast, it's essential to consider their expertise, reputation in the industry, and relevance to your audience. Look for individuals who have a unique perspective, experience, or expertise in a particular real estate niche.
You can also contact industry associations or organizations to find potential guests or use social media to connect with industry leaders.
You can use social media, email marketing, paid advertising, and guest posting on relevant blogs or websites to promote your real estate podcast and attract listeners.
It's also essential to optimize your podcast for search engines and to make it easy for listeners to subscribe and leave reviews on platforms like Apple podcasts and YouTube.
You can contact leading digital marketing companies like Ardor SEO to help optimize your podcast and website for increased visibility and more traffic. Finally, consider partnering with other industry professionals or organizations to cross-promote your podcast.
You can use the insights from your real estate podcast to improve your real estate business in several ways. For example, you can use the knowledge and expertise gained from interviews with industry insiders to inform your business strategy, create actionable real estate marketing strategies, or expand your network.
Additionally, you can use the podcast to promote your services or products and establish yourself as a thought leader in the industry by speaking about real estate market trends and industry news.
Using podcasts to network with real estate industry leaders can be a powerful tool for advancing your real estate business. By leveraging this platform, you can access valuable insights and perspectives from top realtors, establish yourself as an authority in the field, and connect with a broader audience.
While creating and promoting a successful real estate agent podcast requires effort and dedication, the benefits can be substantial. Using the tips and actionable strategies outlined here, you can develop a successful real estate podcast that attracts high-quality guests and engages a loyal audience.
Ultimately, whether you're a seasoned real estate broker or a new real estate agent, using podcasts as a networking tool can help you stay on top of industry trends, build valuable relationships, and advance your real estate career.
Many agents struggle with lead generation. Real estate podcasts can help them connect to top agents and leverage their influence to grow their audience and generate more leads.
If you're a new agent looking to succeed in the industry, listen to successful agents share their success tips on the best real estate podcasts, like the Icons of Real Estate. You can also get the right idea to start your podcast when listening to these shows.