Why Are Agents Leaving Keller Williams for Other Brokerages? Well. there is no simple answer to this question. To be honest the question is a little unfair because there isn't anything fundamentally wrong with Keller Williams. Let's try and answer this question by having an in-depth look at the brokerage firm and how it fits in today's real estate market.
In the real estate industry, change is a constant, and professionals continually adapt to the shifting market dynamics. Amidst this flux, an intriguing trend has emerged - a steady stream of agents who are vocally addressing the topic, "Why I left Keller Williams". Numerous reasons have been cited, ranging from an uncompetitive commission structure to agents seeking more technologically advanced platforms like that of eXp Realty.
But, as earlier stated, there is nothing wrong with the brokerage firm. Perhaps we should look at this issue from the agent's perspective. As realty, Keller Williams has managed to be one of the most successful brokerage firms in the business. Many Keller Williams agents have had incredible careers and financial success at the firm. So, you might ask, why the negative Keller Williams reviews?
5 Common Challenges Real Estate Agents Face When Choosing Brokerage Firms
Most of the time it's never really about the brokerage firm. Real estate agents fail to comprehensively understand how the brokerage firm's policies and operation structure benefits their careers and financial priorities.
Choosing the right brokerage is a crucial decision in the career path of a real estate agent. It can shape their professional trajectory, influence earning potential, and affect their daily work experience. However, this decision comes with its own set of challenges. Here are the top five challenges real estate agents face when selecting a brokerage firm:
- Understanding Commission Structures: Commission structures vary greatly among brokerages. Some may offer higher splits, but with higher fees, while others offer lower splits but provide more comprehensive support. Fully comprehending these commission structures and identifying which one will be most beneficial can be a significant challenge.
- Assessing Training and Development Opportunities: The availability and quality of training and professional development programs can be a decisive factor. However, gauging the real value of these programs without experiencing them firsthand can be challenging. Some brokerages may tout excellent training programs, but the reality could be less impressive.
- Determining Cultural Fit: The culture within a brokerage, from its approach to work-life balance to its values and community engagement, plays a significant role in an agent's job satisfaction. However, discerning the true culture of a firm from the outside can be difficult. Online reviews and testimonials can provide some insights, but they may not paint a complete or accurate picture.
- Evaluating Technological Resources: In today's digital age, having access to cutting-edge technology and tools is crucial for a real estate agent. Brokerages differ greatly in their technological offerings. Comparing these resources effectively can be challenging, especially when the agent is not tech-savvy.
- Weighing Brand Reputation: The reputation of a brokerage can greatly affect an agent's ability to attract and retain clients. Yet, perceptions of a brokerage's brand can be subjective and can vary widely among different client demographics. Understanding a brokerage's brand reputation, and whether it aligns with an agent's personal brand and target clientele, can be a complex process.
Now that we understand that real estate agents also share some responsibility as to why they are leaving Keller Williams, let's get back to understanding what the brokerage firm is all about.
History and Overview of Keller Williams
Keller Williams Realty, colloquially known as Keller Williams or KW, was founded in 1983 by Gary Keller and Joe Williams in Austin, Texas. The intention behind its establishment was to create a unique real estate company that put agents first, providing unparalleled real estate services to the community.
From its modest beginnings, the company grew into a force to be reckoned with in the real estate market, thanks in large part to the leadership team, spearheaded by Gary Keller. Today, Keller Williams is a global entity, with Keller Williams offices spread across the world, making it a truly international brand – Keller Williams Worldwide.
Keller Williams positioned itself not just as a traditional real estate company but as a training and consulting firm, with a strong focus on the professional development of its real estate agents. The firm created an environment where agents could obtain their real estate license, learn the ropes of selling real estate, and then thrive in the challenging commercial real estate environment.
The Keller Williams website proudly displays testimonials and case studies from successful agents, but the question remains as to whether this paints a complete picture. Like any real estate company, Keller Williams is not immune to the peaks and troughs of the real estate market and the evolving demands of both its agents and clients.
The Current State of the Real Estate Market
Navigating the currents of today's real estate market requires a blend of acumen, resilience, and adaptability. As we continue our exploration, it's crucial to understand the environment that Keller Williams realtors, along with all other real estate agents, are operating in today. The market is undeniably different from the one Gary Keller and Joe Williams navigated when they established Keller Williams Realty.
I. The Digital Revolution
The real estate market is experiencing a digital revolution, with a strong push towards leveraging technology to enhance real estate services. The impact of this shift is widespread, influencing how a real estate agent interacts with clients, how properties are marketed, and even how real estate licenses are earned and maintained.
Keller Williams, like many other real estate companies, has attempted to embrace this digital transformation. The Keller Williams website offers a range of digital services, including property listings, agent profiles, and digital resources for both buyers and sellers. The company has also launched Keller Mortgage to streamline and digitalize the mortgage application process, and this has been well-received by some agents and clients alike.
However, the rapid evolution of the market has led to the rise of new, tech-savvy competitors. These firms offer innovative business models and tools that some real estate agents find more compelling and efficient. As a result, some Keller Williams agents have been lured away, attracted by the promise of cutting-edge technology, flexible working models, and attractive commission structures.
II. Changes in Commercial Real Estate
Commercial real estate is another segment experiencing change. The rise of coworking spaces, the shift towards remote work, and the growing importance of green buildings are just a few trends reshaping this domain. How well Keller Williams and other traditional brokerages adapt to these changes remains a vital question.
III. Increased Client Expectations
Additionally, the expectations of real estate clients are changing. Today's clients demand seamless, high-quality customer service. Reviews on Keller Williams Realty indicate that while some clients have had positive experiences, others have encountered issues, including complaints of poor communication and, at times, what they perceive as terrible customer service.
Key Reasons Why Agents Are Leaving Keller Williams
To fully comprehend why agents are choosing to leave Keller Williams, it's necessary to delve into the multiple factors influencing their decisions. Even though Keller Williams has long been hailed as a great company, particularly beneficial for new agents thanks to its excellent training, several primary reasons have prompted individual agents to reconsider their affiliation with the firm.
Here are the key reasons:
- Commission StructureMany producing agents - those actively closing sales and generating considerable commission - have expressed dissatisfaction with the commission structure at Keller Williams. While the split may seem favorable for newer agents, experienced realtors feel that they can negotiate a better financial arrangement with other brokers such as Coldwell Banker, which offers competitive commission structures.
- Agent SupportThe level of agent support provided by Keller Williams has been called into question. Some agents, particularly those engaged in the complexities of the buying process as a buyer's agent or in managing a sale contract, felt the support they received wasn't sufficient. Reviews on platforms like Glassdoor indicate agents' concerns about unanswered or inadequately addressed queries, causing potential buyers to move on.
- Technological OfferingsDespite positioning itself as a tech company within the real estate industry, some agents criticize Keller Williams' technological offerings. As agents today rely heavily on technology for everything from organizing open houses to processing transactions, tech-savvy agents are looking towards brokerages that offer robust, state-of-the-art platforms.
- Business ModelKeller Williams encourages agents to run their own businesses under the brokerage's umbrella. While appealing to many for its autonomy and entrepreneurial spirit, some agents have reported feeling unsupported in handling issues related to title companies, inspection costs, or complex transactions like mobile home purchases.
- TransparencySome agents felt that the company could have been more transparent about potential problems ahead, such as hidden fees, additional training costs, or the expectation to contribute towards the expenses of their local offices.
So, as we've seen, the question, "Is Keller Williams a good real estate company?" doesn't have a one-size-fits-all answer. It largely depends on the specific needs, preferences, and career goals of each agent. It is also important to note that real estate agents need to comprehensively understand operation structures and commission splits that align with their career and financial goals.
Ultimately, as a real estate agent career path lies in their hands. In the end, the movement of agents between Keller Williams and other brokerages is an integral part of the competitive nature of the real estate industry. It emphasizes the importance for companies to continuously assess and adapt their value propositions to meet the changing needs and expectations of their agents. As the real estate market continues to evolve, Keller Williams, like all firms, will need to take stock of its strengths and areas for improvement to ensure it remains an attractive home for real estate professionals worldwide.
Secure a Successful Real Estate Career Path - Join Icons of Real Estate Today
Don't get confused about what path to take in the industry. There is an incredible e-library about real estate knowledge on the Icons of Real Estate website. This information is valuable for new agents looking to understand the real estate industry from the perspective of two of the best brokerage firms in the industry today.
Icons of Real Estate is a growth platform for real estate professionals powered by one of the best SEO agencies in the business. Our mission is to empower real estate professionals to reach unprecedented levels of success and become industry icons. Curious to learn how we can achieve this together? Schedule a FREE consultation with our team of experts today and get ready to watch your sales grow!
9 Frequently Asked Questions about Keller Williams Realty
Keller Williams has generally received positive reviews for its training programs and is often cited as a good company for new agents. It offers excellent training and support services, which can be very helpful for newer agents who are just starting their careers. However, as with any company, the experience can vary based on the individual, market center, and leadership team.
Keller Williams has a unique commission structure. Agents typically start with a 64/30/6 split, where 64% goes to the agent, 30% to the market center, and 6% to the franchise. Once an agent pays a total of $23,000 in splits (known as the 'cap'), they then earn 100% of their commission for the rest of their anniversary year. However, there may be minor variations based on the individual market center.
The earnings of Keller Williams agents can vary widely, depending on factors such as the local real estate market, the agent's experience, and how many transactions they complete. After factoring in the commission split and any fees, a Keller Williams agent's income is largely dependent on their own business success.
Keller Williams' profit sharing is a system where a portion of the market center's profits is distributed to the agents who have helped grow the company. If an agent brings another agent into the company, they are eligible to receive a portion of the recruited agent's commissions. This profit sharing continues down several 'levels' of recruitment, creating a form of passive income for agents who actively contribute to the growth of the company.
While many agents have had positive experiences working at Keller Williams, some agents have decided to leave for various reasons. These can include dissatisfaction with the commission split, a desire for a different company culture, a need for more advanced technology, or a preference for the business models of other brokers.
As with any large company, Keller Williams has received a range of reviews. Some negative reviews may focus on aspects such as perceived high fees, commission splits, or specific experiences with leadership or customer service at individual offices. It's important to remember that experiences can greatly vary from one agent or office to another.
The process to leave Keller Williams generally involves communicating your decision to your team leader or the brokerage's leadership team, ensuring all financial obligations are met, and transferring any active listings or pending transactions. It's important to review your contract and consult with legal counsel if necessary to understand any potential implications.
Keller Williams stands out for its emphasis on training and education, its profit-sharing model, and its culture of collaboration. The company was founded on the principle that the agents are partners and stakeholders in the success of the business, which is reflected in its commission structure and profit-sharing program.
Some agents have mentioned challenges such as high commission caps, variable support, and training quality between different market centers, and the need for more advanced technology. As Keller Williams is a large international company, experiences can vary widely from one office to another.