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Ownerly vs. Zillow: Which One Is Right for You?

In this digital age, platforms like Ownerly and Zillow have appeared as guiding lights for property buyers and sellers to access a wealth of property data right at their fingertips. But which one is right for you as a real estate agent?

As with any choice, selecting between these two platforms isn't a simple black-and-white decision. Each has its strengths and weaknesses, and what works for one person might not work for another. The competition in the real estate market is getting tighter, where reliability and credibility become issues among realtors, homebuyers, and sellers.

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How do these platforms benefit real estate professionals like you in this competitive housing market? Is Ownerly's focus on accuracy and self-reliance more enticing, or does Zillow's extensive features and database resonate more with your needs? Stay with us as we delve into the depths of Ownerly and Zillow, comparing their services, user experiences, and unique features.

What is Ownerly and Zillow?

Ownerly and Zillow are modern-day mavericks and innovative platforms providing data about local housing markets and a go-to resource for buyers, sellers, and investors. But how do these platforms empower real estate professionals? Continue reading this blog to learn their differences.


Ownerly is a dynamic online real estate platform to empower homeowners and property owners. Unlike your typical marketplace or real estate website, Ownerly's core purpose is to provide homeowners with the tools to make decisions about their properties. From calculating property values to uncovering market trends, Ownerly puts the power back into the hands of homeowners.

Ownerly in real estate operates using its advanced analytics to assess various data points. With its user-friendly interface and data-driven approach, Ownerly simplifies the complexities of the market. Here are some of the key features of Ownerly you might consider:

  • Property Valuation: Ownerly.com house value and its cutting-edge algorithms deliver accurate property valuations based on real-time market data and provide homeowners with a clear understanding of their asset's worth.
  • Market Insights: It gives detailed market insights, trends, and comparative market analysis for agents to stay ahead.
  • Insurance Solutions: Ownerly offers insurance options for safeguarding properties against unexpected challenges.


With its massive database of properties, Zillow is the go-to real estate marketplace for homebuyers, sellers, or renters. As one of the most popular platforms in the industry, Zillow's primary purpose is to connect prospective buyers and renters with their dream homes while providing homeowners with invaluable resources to make the best decisions.

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Along with a wealth of resources, Zillow has earned its reputation as the ultimate destination for anyone seeking a new home or contemplating their next investment. Here are Zillow's features that make it popular:

  • Comprehensive Property Database: Zillow's vast collection includes listings from various real estate agents and individual sellers, ensuring clients have extensive options at their fingertips.
  • Zestimate: It is Zillow's famous property valuation tool for estimating property values based on several factors.
  • Search Filters and Map Views: With intuitive search filters and interactive map views, Zillow makes it a breeze to narrow down searches for clients to find their perfect home.

Ownerly Vs. Zillow: A Comparative Analysis

Let's dive into a comparative analysis between these two real estate titans. Learn more about their services, interface, and more!

User Interface and Experience

When it comes to a smooth and intuitive user experience, both Ownerly and Zillow excel in their own ways. Ownerly engages homeowners with its sleek, user-friendly interface. With its data-driven analytics presented in an appealing visual, it's easier for homeowners to explore local market insights and property trends.

On the other hand, Zillow's captivating user interface serves buyers and renters. Its powerful search filters and interactive map views help users to discover their dream properties. The visually rich browsing experience of Zillow ensures users stay engaged throughout their property search journey.

Services Offered

While Ownerly focuses on serving homeowners, it offers services designed to their unique goals. From property valuation to insurance options, homeowners can make better choices at every step. Zillow's vast database includes properties for sale and rent, along with resources like mortgage calculators and affordability tools, making it a prominent online marketplace. With Zillow's extensive services, prospective buyers, renters, and investors find a one-stop solution to all their real estate queries.

These platforms can offer services you won't find with others, but it's important to note that they don't recommend the financial aspects of real estate, such as loan providers or lenders.

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Accuracy of Home Value Estimates

When it comes to their home value estimator, both platforms employ sophisticated algorithms. Ownerly home value is known for its accuracy and real-time market data in providing homeowners with precise estimates.

Zillow's Zestimate offers quick estimated value references based on various factors. While Zestimate is a useful starting point for buyers and sellers, it's essential to supplement it with professional appraisals for a more accurate valuation.

Talking of professional home appraisals, Shea Spitz is a renowned realtor and the host of a must-listen real estate podcast In Columbus Nebraska. She is a master at home appraisals in the Midwest, and her podcast helps realtors and other property professionals demystify and break down the home appraisal process.

How Much Do Zillow and Ownerly Cost?

How much will these platforms set you back? Are they worth the money? When choosing a real estate platform, it's not just about the features and services; cost also plays a crucial role.

Ownerly is a paid service that operates on a subscription-based model. But before you dive in, you can test the waters with their seven-day free trial, which costs just $1. After the trial period, your subscription costs will increase to $29.99 per month. This subscription allows you access to up to 25 reports monthly, which can be incredibly useful if you're researching property values to sell your house at a fair price.

But what if you decide that Ownerly isn't for you? Canceling your subscription is straightforward. Reach out to them and follow their cancellation process.

Zillow, on the other hand, is a free-to-use platform. However, while this platform is free, Zillow does charge a one-time application fee of $29. This fee allows you to use Zillow for participating rentals, making it a one-time investment for long-term benefits.

Disadvantages of Using Zillow and Ownerly

In the fast-changing real estate market, having the right tools and platforms is essential. While these two powerful players present benefits in the industry, it's also critical to learn that they have disadvantages to be aware of. While we created this guide as extra knowledge to make you more equipped as a real estate agent, we encourage you to choose a platform where you can be an Icon in this business. Contact Icons of Real Estate today and learn how to start with the experts!

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Ownerly's Disadvantages

Limited Audience: While Ownerly caters to homeowners effectively, its services may not extend to those seeking properties for purchase or rent. As a result, its target audience is relatively niche.

Geographic Availability: Ownerly's comprehensive services might be available in limited geographic regions, potentially restricting access for users in certain areas.

Drawbacks of Zillow

Accuracy of Zestimate: While Zillow's Zestimate is a handy reference, it may not always reflect the precise market value of a property. Relying solely on the Zestimate could lead to misinterpretations.

Competitive Market: Due to its popularity, Zillow's platform can be highly competitive, leading to a more challenging experience for buyers in some regions.

Benefits of Zillow and Ownerly for Real Estate Agents

The choice between Zillow and Ownerly ultimately hinges on your objectives and priorities as a real estate agent. Both platforms can be exceptional allies to level up a career, especially for agents who just finished real estate school. But in what ways they can be beneficial? Learn your advantages on these platforms!


Unrivaled Visibility and Reach

Zillow's massive database of property listings provides real estate agents an unmatched visibility in the market. As a Zillow Premier Agent, you can secure prominent placement on property listings and increase your chances of connecting with potential clients.

Stream of Qualified Leads

Zillow's Premier Agent platform delivers a steady stream of potential leads directly to your inbox. These qualified leads actively searching for properties gives you a competitive edge in converting them into satisfied clients.

Comprehensive Analytics

With Zillow's analytics, you gain insights into the performance of your listings and marketing strategies. Data-driven decision-making enables you to refine your approach and boost your success rate.


Invaluable Market Insights

Access to local market trends is a game-changer for real estate agents. With Ownerly's market insights, offer clients data-driven advice.

Personalized Insurance Solutions

Offering personalized insurance solutions adds value to client interactions and demonstrates your commitment to their property's protection.

How Zillow and Ownerly Value Privacy and Security for Users

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As technology continues to transform the way we interact with real estate platforms, data privacy, and security have become more vital than ever. How do these two platforms protect the personal and property information of their users?

User's personal information is priceless, and protecting it from prying eyes is highly important. Zillow and Ownerly understand the significance of safeguarding data from unauthorized access, misuse, or breaches. With their end-to-end data encryption, sensitive details with these platforms remain confidential and secure. They adhere to the industry's security standards to maintain data integrity and ensure users' peace of mind.

Additionally, their servers are fortified against cyber threats to ensure the safety of information within their digital fortress. Their strict access controls only authorized personnel with a legitimate need to access user data, adding an extra layer of protection to personal and property details. Lastly, they conduct comprehensive security audits to identify and address their potential vulnerabilities from fraud or cyber threats.

Ownerly vs. Zillow: Customer Support and Community

Now, let's discover the significance of customer support and community on these platforms.

Customer Support Services

Zillow is known for its prompt and efficient customer support. Zillow's support team is available to address its users' queries and concerns. With multiple channels of communication, including email and phone, Zillow ensures users receive timely assistance when navigating the platform or seeking guidance on real estate matters.

Ownerly also excels in providing dedicated customer support to its users. The platform offers various avenues for users to reach out, including email and in-app support, ensuring users receive the assistance they need.

The Role of Community and User-Generated Content

Zillow's thriving community is driven by user-generated content, such as Zillow.com or Ownerly.com reviews, forums, and discussions. Real estate agents, buyers, and sellers are engaged in sharing their experiences, insights, and tips. This user-generated content builds a support system where users can seek advice, share knowledge, and learn from one another's experiences.

While Ownerly's community might be more focused on homeowners, the platform values a supportive environment with user-generated content. Homeowners share their experiences with property valuation and insurance options that create a valuable resource for others navigating similar real estate situations.

Why Considering Reviews and Feedback Are Crucial Before Embracing Zillow or Ownerly

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User feedback and reviews are a treasure trove of insights that will guide you in choosing the perfect real estate platform. By tapping into the power of the users' voice, you gain an authentic perspective of Zillow and Ownerly's reliability and data accuracy.

User feedback serves as a window into real-life experiences on Zillow and Ownerly. These candid accounts offer a glimpse into the platforms' performance, helping you envision how they operate in various scenarios. Reading Zillow or Ownerly reviews is a firsthand understanding of what to expect and how these platforms have performed for others.

Positive feedback showcases the platforms' ability to deliver on promises, while negative reviews may shed light on areas that require improvement. Evaluating the overall sentiment of a Zillow or Ownerly review allows you to gauge if these platforms can be trusted for your real estate business.

Learn More from a Trusted Partner Network in Real Estate

Are you caught in the real estate crossroads or torn between Zillow and Ownerly? Both platforms can be excellent tools to remain advantageous in a thriving real estate environment, but partnering with a team of experts will be your best decision.

Utilizing these platforms inappropriately not only costs your efficiency as a real estate agent in front of your clients, but you're also losing a big chunk of your hard-earned money!

If accuracy and reliability are your top priorities, go for a trusted partner where you'll get all the support you need while building your exposure in the industry.

Partner with an iconic team! Contact Icons of Real Estate today and let us help you make strategic decisions.

Icons of Real Estate is a growth platform for real estate professionals powered by one of the best SEO agencies in the business. We work with the nº1 eXp team in the USA and Canada. Our mission is to empower real estate professionals to reach unprecedented levels of success and become industry icons. Curious to learn how we can achieve this together? Schedule a consultation with our team of experts today and get ready to watch your sales grow!

    How Accurate are Zillow Estimates?

    Zillow's Zestimate offers an estimated market value for a property using a proprietary formula that incorporates public and user-submitted data. Zillow has stated that the median error rate for on-market homes is around 2% and approximately 7% for off-market homes.

    Is Ownerly Legit?

    Ownerly is a legitimate website that provides users with property data, including estimated values, recent sales, and neighborhood information. It sources data from public records and other data providers to offer insights into property ownership, valuation, and market trends.

    Is Ownerly Free?

    To cancel an Ownerly subscription, you typically need to log into your account and navigate to the account settings or subscription section. From there, you should find an option to cancel or modify your subscription.

    Does Zillow Charge for Listings?

    Zillow allows users to post listings for free on its platform. This includes both sale and rental listings. However, while the listing is free, Zillow offers paid advertising and premium services, such as Zillow Premier Agent, for real estate professionals looking for increased visibility and lead generation.

    How Much Does Zillow Charge to Sell Your Home?

    For regular listings, Zillow does not charge a fee to list your home. Instead, selling-related costs would be typical real estate transaction fees, such as agent commissions and closing costs, not paid to Zillow but to real estate professionals and service providers involved in the sale.

    How Does Zillow Get Its Data?

    Zillow aggregates data from multiple sources to compile its property listings and Zestimates. This includes public records (like property tax assessments and deed transfers), data from Multiple Listing Services (MLSs), and user-submitted information from homeowners. Zillow's algorithms then analyze this data to provide property valuations and information.

    Is Zillow Premier Agent Worth It?

    It depends on individual business goals and market conditions. The program is designed to connect real estate agents with buyers and sellers through advertising on Zillow's platform. Agents pay for exposure and leads in their chosen zip codes. 

    Some agents find great value in the program, citing increased leads and sales, while others may not achieve the desired ROI due to competitive markets or other factors.

    Is Zillow or Realtor.com More Accurate?

    Both Zillow and Realtor.com use different methodologies and data sources for their property estimates and listings, which can lead to variations in accuracy. Realtor.com is directly connected to MLS databases, which might provide more up-to-date and accurate listing information, while Zillow's Zestimate offers property value estimates based on a wide range of data, including public records and user submissions.

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    About the Author

    Tomás Fonseca is the host of two popular podcasts in the real estate industry, including the Icons of Real Estate Podcast and the Ardor RE Marketing Podcast.

    Known for his charismatic hosting style and infectious positivity, Tomás brings his Portuguese charm to all of his interactions, making him a beloved figure in the community. Tomás loves to travel and to deliver high-quality content and valuable insights to his listeners.

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