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How Much Do Zillow Leads Cost and Is It Worth It?

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If you're one of the new real estate agents starting to build your career and network in the industry and thinking if Zillow does worth your money, spend some time for this blog to learn about Zillow leads pricing and how do Zillow leads work.

What is Zillow and its lead generation ability?

Popularly known as Zillow Premier Agent for most professionals, it is a program that helps real estate agents connect with potential clients or leads actively searching for homes on the Zillow platform. It provides access to potential clients and allows for targeted marketing efforts, but it also involves costs and competition from other agents using the platform.

What Is the Cost of Zillow Leads?

How much does Zillow charge for leads? Typically, the price per lead can range from $20 to $60. However, the cost depends on your ZIP code, average home values, and the number of competing agents in your area.

Zillow real estate leads cost is subject to changes, so always check its official website for the most accurate and up-to-date information.

How Much Do Premier Agent Leads Cost?

Some sources report leads as high as $450 or $500 each. It only indicates that the cost can increase based on demand and competition. How much do Zillow leads cost for other plans?

Flex Pricing

Zillow offers a 'Flex Pricing' model where the cost depends on the property price. For properties valued at $150,000 and above, the charge is 35% of the price; $100,000 - $149,999 is 30%; $50,000 - $99,999 is 25%; and $0 - $49,999 is 20%.

Subscription Levels

Zillow Premier Agent also offers different subscription levels. For example, the Basic level costs $100 and provides ten leads, the Standard level costs $200 for 30 leads, and the Premium level is $300 for 50 leads.

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What Is the Quality of Zillow Leads?

Online reviews and discussions about the quality of Zillow leads reveal a mixed bag of experiences. Some agents reported a high return on investment, stating that they've successfully converted Zillow leads into clients.

On the other hand, some agents have expressed dissatisfaction with the quality of leads from Zillow. They claim that a huge amount of leads are unqualified or not ready to make a purchase, leading to a low conversion rate.

With conversion rates, Zillow states that their lead conversion rate tends to be around 3 to 5 percent. It means for every 100 leads, approximately 3 to 5 could turn into a sale.

Are Zillow Leads Vetted or Not?

The vetting process of Zillow leads has been a topic of discussion among real estate professionals. Zillow promises vetted leads, indicating that they aim to verify that each lead is actively looking to buy or sell a property.

In 2018, Zillow announced that it was officially bringing back non-validated email leads to connect agents with validated leads on the phone. It suggests that while some leads are vetted, others might not be.

Is It Worth Buying Zillow Leads in 2023?

Due to a mix of opinions regarding the worthiness and dissatisfaction from existing and previous users, the quality of leads is often poor and not worth the cost for many.

Still, as a real estate agent, its effectiveness depends on your budget, ability to work and convert leads, and how you deal with the market shifts.

Our Alternative Solution

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Come to think of it that spending money for real estate leads online can also result in disappointments. Why put your career at risk when you can trust in a platform that brings you genuine, ready-to-act clients? With Icons of Real Estate, you're not just captivating leads, you're building a sustainable pipeline for your business. Join our team, and we'll show you how to set yourself apart!

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About the Author

Tomás Fonseca is the host of two popular podcasts in the real estate industry, including the Icons of Real Estate Podcast and the Ardor RE Marketing Podcast.

Known for his charismatic hosting style and infectious positivity, Tomás brings his Portuguese charm to all of his interactions, making him a beloved figure in the community. Tomás loves to travel and to deliver high-quality content and valuable insights to his listeners.

Tomás Fonseca

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