TikTok Trends in Real Estate: Innovating Your Marketing Approach

As one of the popular social media channels, TikTok has millions of users that spend hours daily scrolling through its numerous short-form video content. Although TikTok was formerly associated with entertainment, where you'll find many teenagers dancing, it has become a valuable real estate marketing strategy for real estate professionals to gain new leads while showcasing available properties. 

With the social media platform's algorithm favoring creative and engaging content, agents can leverage real estate Tik Tok to build their brand and distinguish themselves from competitors. 

This guide explores ways real estate agents can leverage realtors TikTok to their advantage. From showcasing their personality and expertise to creating engaging property tours, you'll learn the intricacies of the social media platform. 

We'll also update you with the latest real estate TikTok trends and top real estate TikTok accounts to follow to enable you to understand how the social media app works in growing your real estate business and attracting more clients. Keep reading!

Top 5 Creative Ways of Boosting Your Business With TikTok 

As a great platform for agents to reach a wider audience and showcase their properties, you need to create authentic and informative content to attract potential clients and enjoy a strong brand identity on TikTok. 

The following is how to use TikTok for real estate to help you boost your business and generate more leads:

1. Address Questions Your Clients Frequently Ask 

You can utilize the "Yup, Nope" trend to answer vital questions from your clients. Find a great song you can lip-sync to the lyrics or use the text block for the video. 

Also, you can add a low background song and answer the questions creatively while putting the appropriate tags. With sufficient practice, you can creatively highlight your expertise, personality, and listings in one 20-second video.

2. Leverage TikTok Trends

One of the best TikTok ideas for realtors is to leverage the trends. TikTok has become a social media favorite for Gen Z and Millennials due to its trends, style, and humor. 

New trends come out daily, meaning many people use filters, dance, or audio to join the trend and take a shot at going viral. Since these trends are popular, you can tweak them to fit your niche and brand while growing your audience.

Although many real estate professionals have accounts on other social media platforms, TikTok is the only channel that can easily help a realtor go viral in a short time with the right TikTok content. A quick scroll to the "For You" TikTok page will help you understand new trends. 

Listen to audio clips and take note of the dances and filters used for the trends. That way, you'll get TikTok ideas you can tweak and add to your Tik Tok for real estate strategy. Remember to jump on relevant trends to increase visibility.

3. Use Popular Audios 

One essential part of utilizing trends to become a successful TikTok realtor is to use viral audio clips. Audios can be clips from a movie, TV show, song, or even a random sound. Unlike Facebook and Instagram, where users can post without adding sound and the post reach won't be affected, TikTok provides music or sounds to help you reach a wider TikTok audience. 

While you can upload a TikTok video without music, the video app is driven primarily by audio. A simple scroll through your TikTok page will show multiple videos playing the same sound or song, meaning the audio clip is currently trending. Joining the trend exposes your content to more viewers.

Consider the audio a trending hashtag to draw people looking for the same hashtag to your video. Even if you're posting educational content, adding sounds will make your video more discoverable. However, turn the sound down if you're speaking to enable your viewers to hear your voice.

4. Post Your Listings 

As a real estate professional, you probably have a Zillow account with property videos added to your listings. One way to market your properties for sale will be to repurpose those videos and post them on your TikTok page and Instagram stories.

You can use one 10-minute Zillow video to create multiple videos for your TikTok account. For instance, split the videos to show each room and its features. That way, viewers can scroll through the videos and see the home. 

Research shows that video content with real estate listings receives about 403% more inquiries than audio or text content. Therefore, creating valuable videos is another way to appeal to buyers and reach a broader audience.

5. Use Real Estate Hashtags 

One of the real estate Tik Tok ideas to help you increase your visibility is to use hashtags. Hashtags help the TikTok algorithm understand your content, enabling them to show your videos to people looking for relevant topics. To find relevant and popular TikTok hashtags, search for real estate topics on the app's Discover Page. 

Popular real estate hashtags on TikTok include #home, #realestateagent, and #realtor. Study a successful real estate professional in your niche and note their hashtags. 

Using a real estate hashtag with less than 100,000 views is best because one with millions of views can bury your video quickly. 

Why Realtors Need TikTok 

Social media have become a vital marketing strategy in this digital age. For every business to succeed, including real estate, the owner needs to leverage multiple social media platforms, especially TikTok. 

Video-based platforms like TikTok have become so popular that realtors can leverage them to generate leads and showcase their properties in an engaging and fun way. 

Average TikTok users spend almost 24 hours on the app each month, according to a report from Statista. With the amount of time spent monthly on the app expected to increase, realtors can use the platform as a lead generation tool. 

The following are reasons you need realtors TikTok: 

• A Wider Reach

TikTok is home to more than 1 billion active users, making it a popular platform for realtors to create valuable content and reach a broader audience. Realtors can showcase their property listings to a diverse and broad audience, increasing their visibility.

• Engagement 

TikTok is popular for its interactive and engaging content. As a savvy real estate agent, you can leverage the engagement by creating short videos showing your property's unique features. Besides attracting potential clients, it might increase the number of your website visitors when you add your site link to your TikTok account. 

• Creativity

TikTok for real estate agents thrives on authenticity and creativity. Therefore, realtors use the TikTok app to display their creative side through engaging and fun TikTok videos, helping to distinguish them from competitors.

• Cost-Effective

TikTok is cost-effective compared to traditional marketing methods. You can create videos using your smartphone, making it a cheaper way of marketing your properties.

Best Real Estate TikTok Accounts to Follow

Some of the best real estate TikTok accounts to follow are:

1. Tatiana Londono 

With 2.8 million followers on her TikTok account, Tatiana Londono has established herself as a leading real estate coach, investor, and broker. Her content covers various topics a real estate investor will love to know about the industry.

Londono's videos aim to help interested persons achieve real estate career success. Her videos are in three categories: real estate agent success, millionaire tips, and property hustles.

2. Daniel Heider

As a broker in one of the largest residential brokerage firms in the country, Daniel Heider enjoys massive visibility with his 3.4 million followers. Heider is a real estate broker catering to the luxury real estate niche. 

He uploads video content of luxury properties for sale on the East Coast. As a popular real estate TikToker, Heider utilizes trending audio clips to create a fast-paced home tour of available luxury properties in the market. 

3. Glennda Baker 

Glennda Baker is an Atlanta-based realtor with 881.7k followers on TikTok. Besides marketing herself in a fun way, Baker uses her account to motivate new real estate agents by sharing inspirational TikTok videos of her journey to success. 

Aspiring realtors can learn everything from Baker's account, from creating relatable and reliable social media content to getting their first real estate job.

4. Mari Juliette 

As a real estate broker and CEO in Miami with 525k TikTok followers, Mari Juliette is renowned for offering female-centric expert advice on TikTok. First-time buyers can follow virtual open houses Juliette shares, while investors will find her business tips valuable. 

Juliette also showcases her personal side, giving her content a personal touch that’s hard to find in today’s real estate world.

5. Steevie Soucie 

Steevie Soucie is a real estate coach with 105k followers on TikTok, notable for creating valuable content to help agents improve their brand identity and attract more clients. Soucie mixes serious, informative videos with fun and entertaining content. 

She covers various topics for realtors, including top real estate careers and how female real estate agents can protect themselves.

Top 2023 Real Estate TikTok Trends to Know

As a professional realtor looking to explore various avenues for improving your real estate business, pay attention to the following TikTok real estate trends:

1. Real Estate Market Predictions

Potential home buyers and realtors are interested in staying up-to-date with the latest trends and news in the housing market. Hence, videos with real estate statistics always get higher views. 

However, if you're considering making a viral video on the real estate industry and market forecast, it's best to present accurate data.

2. Advice for Realtors

According to Forbes, experts predict a real estate market decline this year. Therefore, relevant content showcasing where professionals give expert advice to new realtors will trend.

Real estate TikTok influencers presenting ideas and tips on becoming successful agents will enjoy more visibility.

3. Up-to-date Region News 

Home buyers and sellers will increase their trust in your brand when you present yourself as a reliable local real estate market information source. Whether it's providing weekly housing market updates or revealing new trends, you can share educational videos on your location.

4. Luxury Property Tours

An aspiring TikTok real estate agent looking to venture into the luxury real estate niche can leverage this trend to become successful. Lavish home tours are popular for various reasons. People want to see how the wealthy live, from top-of-the-quality equipment, splendid furnishings, and high-end appliances to high ceilings and enormous pools.

If you're a new agent focusing on selling homes to the affluent, it's best to prioritize these Lavish home tour TikTok videos to learn how to create something similar in just a few minutes.

5. Advice for Buyers

Most home buyers need help to differentiate between real property images and fakes. Therefore, home buyers appreciate educational videos with actionable advice and pro tips for house hunting. 

A TikTok user looking to buy a home will appreciate first-time home-buying videos. Therefore, as a new real estate TikToker, it's best to create content that addresses these topics since they can go viral.

FAQs

Final Words

TikTok allows real estate agents to create engaging content and connect with potential clients. By leveraging the app's algorithm, savvy real estate agents creatively showcase properties, build their brands, and highlight their expertise.

The best real estate TikToks helps new real estate agents effectively market properties and grow their business while distinguishing themselves from the competition. However, the secret to becoming a successful TikToker is to post regularly. 

It'd help if you commit to creating high-quality, educative content to enjoy strong brand recognition, increased visibility, and more clients.

If you want to succeed in TikTok like other realtors mentioned in this article, you need to stay up-to-date with TikTok's best practices and experiment with tips from successful real estate TikTokers.