That’s right. A single episode of her podcast led to a massive opportunity—a land purchase and development deal covering 70 acres with the potential for 330 new homes.
How did this happen? Simple: the power of connection, conversation, and podcasting!
The Podcast That Changed Everything
Shae didn't set out to make direct sales through her podcast. Instead, she focused on something even more powerful—building relationships. By hosting and engaging with entrepreneurial moms, she created a platform where valuable conversations could thrive.
"…My win is that one of the very first agents I interviewed on my podcast … reached out to me about doing a development here in my local."
This wasn’t a cold lead. It was a genuine business relationship formed through meaningful conversation. The agent who reached out had been a guest on the R.E.A.L. Moms Podcast and saw Shae as the perfect partner for a real estate project in Columbus, Nebraska.
What started as a simple podcast interview led to a conversation about the growing need for housing in the area. With home inventory low, this agent was already seeking a development opportunity, and Shae was the ideal local expert to help make it happen.
A 70-Acre Opportunity
Housing shortages are a real issue, and this deal could be a game-changer for the local community. The agent, recognizing Shae’s influence and expertise in the area, proposed a partnership that would put her in a pivotal position to handle the listings.
Shae got to work, meeting with landowners, developers, and attorneys to bring the project to life. The collaboration quickly gained momentum, pulling in experienced professionals to ensure its success.
"… And we can get this land bought; it's about 70 acres, which means we would be able to put up about 330 homes!"
The best part? This massive opportunity wouldn’t have happened if she hadn’t launched her podcast.
And, even if the project doesn't go exactly as planned due to development challenges, like funding, annexation, or city regulations, Shae has already won. She's now in the room with key decision-makers—builders, attorneys, developers—who can open doors to future opportunities!
Relationships Drive Real Estate Success
Shae’s story proves an essential truth: real estate isn’t just about transactions—it’s about relationships. By fostering connections through her podcast, she positioned herself as a go-to real estate expert in her community. And, when the right opportunity came, she was in the perfect place to seize it.
It wasn’t just about selling homes but about becoming a trusted connector in the industry. By interviewing and engaging with other professionals, Shae built credibility and trust that led to this life-changing deal.
The takeaway? Real estate podcasts aren’t just about broadcasting. They’re about attracting high-quality leads for massive growth. It’s not about hoping for the right people to find you—it’s about actively creating relationships with key players who can take your business to the next level.
Ready to Replicate Shae’s Success?
If you’ve ever considered starting a podcast, now is the time. Whether you want to increase brand authority, expand your network, or unlock massive real estate opportunities like Shae, Icons of Real Estate can help you get there.
LET US HELP YOU LAUNCH YOUR OWN PODCAST TODAY
Not only does podcasting generate leads and open doors to high-value relationships, but it also establishes you as a thought leader in your market. And, with the right guidance, success comes faster than you think. Did we mention that podcasting is also a ton of fun?!
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