Voice-Activated Real Estate: Enhancing Your Website for Voice Search

With the rise of voice recognition technology and the increasing use of smart speakers and mobile devices, it's becoming more important than ever for businesses to optimize their websites for voice search. After all, over 1 billion SEO voice search queries hit the internet monthly!

Therefore, as a real estate professional, your website must be voice search friendly to attract and engage potential clients. To help you start, this blog highlights the best SEO voice search resources online and tips and techniques to make your real estate website stand out through voice search. But, first, let's see the various ways voice search optimization can help your real estate business.

Understanding the Importance of SEO for Voice Search

The use of voice search has grown significantly recently, with more and more people using voice assistants and smart speakers to conduct searches on their mobile devices and home assistants. As such, businesses and website owners must take note of this trend and adjust their search engine optimization (SEO) strategies to optimize for voice search. Here are excellent reasons to do so!

Increased Traffic from Voice Searches

Optimizing your website for SEO voice search helps you to tap into a growing audience of voice search users and potentially increase traffic to your site.

Improved Search Rankings

Voice search optimization efforts can also improve your website's search engine rankings, generating more traffic and potential customers.

Enhanced User Experience

When you create voice search friendly content, you make it easier for users to find the information they're looking for and interact with your website.

Competitive Advantage

Embracing voice search strategies now will make you one of the first in your industry, thus increasing brand visibility and attracting more customers.

Improved Engagement and Conversions

SEO voice search queries tend to be longer and more conversational, often including question keywords. A business that targets these queries and provides related, high-quality content gains more engagement and website conversion.

Exploring Voice Search Tools for Real Estate Websites

The internet is home to plenty of tools that can help to optimize your real estate website for SEO voice search. When used correctly, these resources will grow your website traffic and improve successful clicks. These tools are classified into two according to their purpose, and we'll look at the top three platforms making up each classification below.

Popular Voice Search Assistants and Platforms

Voice search tools are solutions that allow users to interact with their devices and search the internet using their voice. These assistants are set up to recognize and interpret spoken commands and queries, and provide relevant responses and actions. Currently, over 4.2 billion voice assistants are in use and this figure is predicted to reach 8.4 billion in 2024, so it's clear that you have a wide pool of potential customers. Check out the top three below!

1. Google Assistant: Google Assistant can be integrated with different devices, including smartphones, smart speakers, and other IoT devices. Therefore, optimizing your website for Google Voice Search ensures that your content is easily accessible to the wide pool of users who rely on this platform.
2. Amazon Alexa: Alexa is another popular voice search platform across the globe. So incorporating the platform to your website gives you access to a wider target audience. Additionally, you can use Alexa Skills to create custom voice commands for your real estate business.
3. Apple Siri: Siri is Apple's voice assistant which comes with iOS devices. And considering that iOS users make up 49% of the total smartphone users in the USA, it's easy to see why Apple Siri optimization can help your website. It's particularly useful for local searches, which are important for real estate businesses that serve a specific area.

Voice Search Analytics and Insights Tools

Like all real estate marketing efforts, it's necessary to track performance in voice search optimization. That'll help to determine which strategy to continue and discontinue as well as areas to improve. The best three you can find online are: 

1. Google Analytics: Google Analytics is a free analytics tool that tracks website voice search traffic, user behavior, and other important metrics. With it, you can gain insights into how clients are interacting with your website and identify areas for improvement.
2. SEMrush: SEMrush is a comprehensive SEO tool that includes features for voice search optimization. With SEMrush, you can track your voice search rankings, analyze your competitors' voice search efforts, and know where to improve.
3. Alexa Voice Search Analytics: Alexa Voice Search Analytics provides insights into what Alexa-based users think of your content, so you can easily see what's working and not in your setup.

Top Voice Search Tips for Real Estate Websites

Kick-starting the SEO voice search optimization process for your real estate website can be a challenge. Common confusing grounds include the kind of keywords and content to prioritize. But, luckily, we've helped many real estate agencies to master the strategy, so here are a few recommendations you can readily trust on incorporating SEO voice search to your website.

• Focus on Conversational Keywords: When optimizing your website for voice search, use conversational keywords that mimic natural speech patterns. Long-tail keywords and question-based phrases are particularly effective for voice search optimization.
• Create Content that Answers Voice Search Queries: Voice search queries are often phrased as questions. As such, you can improve your chances of appearing in voice search results by creating content that answers these queries.
• Optimize for Mobile Devices: Most voice searches are performed on mobile devices. So ensure that your website is optimized for mobile and loads quickly.
• Use Featured Snippets: Featured snippets are often read aloud by voice assistants in response to voice search queries. Creating exceptional ones will dramatically improve your chances of popping up in voice search results
• Utilize Schema Markup: Schema markup can help search engines understand the content on your website. It can therefore direct the ideal consumer type to your website.
• Optimize for Local Search: Your real estate business will benefit greatly from local exposure. Therefore, setting up your website to conduct thorough voice searches on local areas is a fantastic way to grow your career.
• Conduct Keyword Research: Conducting keyword research is an important part of any SEO strategy, including voice search optimization. That's because researching phrases and keywords that potential clients use most often will help to tailor your content better to consumers.

How to Optimize Your Content for Voice Search: Best Practices

Like all kinds of websites, the top three considerations when optimizing your real estate website for voice search are content, content, and content. Subsequently, you must see that the content you publish is high-quality. They must be unique and obey grammatical rules. 

However, both qualities aren't enough, as real estate content requires other special practices. We've explained four of the most recommended below. 

1. Incorporating Natural Language in Your Content

One of the key differences between traditional search and SEO voice search is the way users search. Whereas the former is based on direct questions, the latter tends to prefer natural language and asking questions in a conversational tone. It's subsequently essential to use natural language in your website's content. This practice involves using conversational language, long-tail keywords, and question-based phrases more likely to match voice search queries.

2. Creating FAQs and Q&A Pages for Voice Search

FAQs (Frequently Asked Questions) and Q&A (Question and Answer) pages are great tools to maximize your website for voice search. With these pages, you provide clear and concise answers to common questions that users might ask when searching for real estate through voice search. Ensure to include relevant keywords and phrases in your questions and answers to help increase the chances of your content appearing in voice search results.

3. Optimizing Your Website Speed and Mobile Responsiveness

It's essential to consider website speed and mobile responsiveness when optimizing your site for SEO voice search. That's because users who search for real estate listings through voice search are often on the go and using mobile devices. As a result, a slow real estate website or one not optimized for mobile can cause dissatisfaction, leading to a lower ranking in voice search results. .

4. Focusing on Local SEO for Voice Search

Voice search users often search for local businesses or agencies that offer the real estate services you provide. Therefore, local SEO is a crucial component of maximizing your real estate website for SEO voice search. 

The recommendation is to include accurate and up-to-date information about your business, including your name, address, and phone number, on your website. Also, create content that's specific to your local area, such as neighborhood guides or market reports regularly. Note, too, that using schema markup will break down your content for search engines, generating more visibility.

Incorporating Voice Search into Your Real Estate Marketing Strategy

One of the best things about SEO voice search in real estate marketing is that you can combine it with other strategies. It's a technique that can yield bulk results if correctly applied in a system. But how do you do so? We've shortlisted a three-piece guidance system to follow.

Creating Voice-Activated Real Estate Listings

Voice-activated listings are important when optimizing voice search content for real estate websites. They ensure that voice assistants can easily discover and comprehend your web content, including property descriptions and features. 

To create the proper voice-activated listings, use conversational language and long-tail keywords that clients are likely to use. For example, "two-bedroom apartment with a balcony in downtown Chicago." The website must also be organized and easily navigated.

Targeted Voice Search Advertising for Real Estate

Voice search advertising involves the use of paid search ads to target web users who use voice search on their mobile devices, smart speakers, and other voice search devices. It offers you extra opportunities to reach potential customers and drive traffic to your real estate website. 

Just like voice-activated listings, your ad copy must use long-tail phrases and conversational keywords. It must also target the audience according to their location and search intent.

Leveraging Social Media and Voice Search

Placing targeted ads on social media can also play a significant role in your voice search marketing strategy. There are millions of potential clients to reach at a reasonable fee. 

A great way to use social media for real estate websites is to create video content that showcases your property listings and highlights why your brand is preferable to others. Note your social media marketing efforts are most effective if your captions and hashtags contain conversational phrases and long-tail keywords. 

Bottom Line

Smart speakers and voice assistants are becoming increasingly popular as more and more people turn to voice search to locate what they need online. Therefore, SEO voice search optimization is no longer an option on your real estate website; it's a necessity. Delaying any further will put you behind competitors and cost you your potential market share.

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