• Home
  • Blog
  • Best 360 Cameras for Real Estate in 2023

Best 360 Cameras for Real Estate in 2023

Two cameras for real estate and virtual tours.

Agents who use a 360 camera for real estate virtual tours sell their listings 40% faster than those who don't, according to a study done by Matterport.

Amidst the evolution in real estate photography, real estate cameras in 360 emerge as game-changers, transforming property presentation. Immersive experiences are essential for buyers and 360 cameras fulfill this demand, offering real estate virtual tours that transcend distance. Buyers explore properties intimately from anywhere, improving engagement and decision-making.

Virtual tour cameras empower professionals with comprehensive views of interiors, exteriors, and details in one shot, reducing the need for in-person visits. This article discusses which choices you have for the best 360 camera for real estate virtual tours and will guide you through the top three 2023 options. It analyzes features and performance, empowering real estate enthusiasts to make informed decisions in this intersection of real estate and technology.

Key Factors to Consider When Choosing Virtual Tour Cameras

Man using a camera for his real estate photography business.

Integrating the best 360 camera for real estate enhances property marketing, a key aspect of the real estate industry. The process of selecting the perfect camera for professional real estate photography and selecting the best 360 camera for virtual tours involves evaluating factors that ensure both image quality and immersive experiences meet client expectations.

Image and Video Quality

Immersive virtual tours attract potential buyers to real estate listings and should be showcased through high-resolution images and video. By assessing factors like resolution, dynamic range, and color accuracy in 360 cameras, professionals can present sharper, more vibrant visuals with a real estate virtual tour camera.

Ease of Use and User Interface

For streamlined real estate photography and virtual tour creation, user-friendly interfaces and simple controls are pivotal. 360 cameras with automated stitching and editing capabilities contribute to efficient content creation, aiding professionals in producing captivating real estate tours.

Compatibility with Virtual Reality (VR) Platforms

Seamless integration with popular virtual reality (VR) platforms enhances engagement and decision-making for prospective buyers. The ability to explore properties virtually enables a wider audience to experience real estate listings in a more immersive manner.

Battery Life and Portability

Cameras with extended battery life and compact designs facilitate capturing images and videos of properties in various environments, improving efficiency during real estate photography sessions.

Price and Value for Money

Balancing budget considerations with the features and capabilities of 360 cameras is crucial. Investing in a camera that aligns with specific needs and offers value for money ensures a profitable return on investment for real estate professionals.

Selecting the optimal 360 camera for real estate requires a holistic evaluation of these factors. By considering image quality, ease of use, compatibility with VR platforms, battery life, and cost-effectiveness, real estate professionals can improve property marketing strategies to cater to today's tech-savvy audience.

Elevate your real estate marketing with Icons of Real Estate. Our training and coaching programs empower real estate agents to harness the potential of cutting-edge technologies. With our comprehensive resources and services, gain a competitive edge in an evolving industry. Get ready for a journey of growth and success by visiting our website and joining the team today.

Top Three 360 Cameras for Real Estate in 2023

White desk with a professional camera and accessories on it

GoPro Max

Specifications and Features

Released in 2019, the GoPro Max is a versatile camera that merges traditional video and photo capabilities with immersive 360-degree footage. This waterproof camera captures videos at an impressive 5.6K resolution, catering to both standard video content and live-streamed real estate tours in 1080p resolution. Its unique vlog mode, complemented by shotgun-mic performance and a front-facing screen, ensures exceptional audio and video quality, particularly for social media engagement.

Image and Video Quality Assessment

The GoPro Max's ability to record videos in 5.6K resolution promises high-quality footage. The camera's Max HyperSmooth stabilization enhances stability, delivering steady shots even during action-packed scenarios. While its image and video quality excel in various conditions, the low-light video performance might fall short of expectations in certain situations.

User Experience and Ease of Use

GoPro's reputation for an excellent app experience is upheld by the GoPro Max. Its user-friendly interface and intuitive controls make it accessible to both amateurs and professionals. The Max's compatibility with GoPro accessories adds to its ease of use, ensuring seamless integration into existing setups.

Compatibility with VR Platforms

The GoPro Max boasts a robust set of features for 360-degree content creation. The incorporation of Horizon Leveling provides a cinematic touch to shots, enhancing the overall visual appeal. Its dual-lens setup allows for a seamless switch between a single-lens HERO mode and a full 360-degree view, offering versatility for different creative needs.

Battery Life and Portability

This compact camera offers remarkable durability, making it suitable for capturing content in various environments. Its small and robust design, combined with its waterproof capabilities, contributes to its portability. The camera's battery life is reasonable, allowing for extended shooting sessions.

Price Point and Value Assessment

The GoPro Max comes with a higher price tag, which may be a significant consideration for budget-conscious users. While it offers commendable features, its focus on action and versatility might not align perfectly with real estate-centric needs. The camera's value shines through its compatibility with existing GoPro accessories and its ability to serve as a dual-purpose device for both traditional video and 360-degree content.

Kodak Pixpro Orbit

Specifications and Features

Released in 2017, the KODAK PIXPRO Orbit360 4K 360° VR Camera Adventure Pack targets adventurers and explorers seeking to capture their experiences in immersive detail. Its rugged design features two fixed-focus lenses, curved to capture full 360-degree 4K videos. This camera offers the flexibility of three shooting modes: 360-degree Spherical VR, 235-degree Dome, and 197-degree 4K Ultra Wide. The dual 20MP CMOS sensors provide versatility in capturing scenes from different perspectives.

Image and Video Quality Assessment

The Kodak Pixpro Orbit360 delivers full 360-degree video capture with commendable detail. The dual 20MP CMOS sensors contribute to its ability to capture high-resolution images and videos. However, the camera might show visible stitching seams in certain conditions, which could affect the seamless viewing experience.

User Experience and Ease of Use

Designed with portability in mind, the compact cube-shaped Kodak Orbit360 offers an accessible entry point into the world of 360-degree photography. The camera's live stitching feature simplifies the editing process, making it suitable for beginners. Included tripod and mounts enhance its practicality for capturing a variety of shots.

Compatibility with VR Platforms

The Kodak Pixpro Orbit360 allows users to create content for VR platforms like YouTube™ and Facebook™. Its multi-view angle options empower users to experiment with different perspectives, adding diversity to their content creation. The inclusion of desktop editing software and a wireless control app further facilitate seamless content management.

Battery Life and Portability

The camera's compact and portable design makes it easy to carry and use in various environments. This level of portability, combined with its rugged build, ensures it can withstand the demands of outdoor adventures.

Price Point and Value Assessment

Priced at a starting point of $199.99, the Kodak Pixpro Orbit360 provides an attractive option for budget-conscious individuals interested in venturing into 360-degree photography. Its affordability and beginner-friendly features, such as live stitching, make it a practical choice for entry-level content creators.

Ricoh Theta Z1

Specifications and Features

The Ricoh Theta Z1, a prominent contender in the 360-degree camera market, presents a robust package of specifications and features. Designed to deliver professional-grade performance, this camera boasts a dual 1-inch back-illuminated CMOS sensor setup, a feature not commonly found in other 360-degree cameras. It facilitates capturing stunning high-resolution still images at 23MP and 4K videos at 30 frames per second. With a dynamic range that caters to a variety of lighting conditions, the Theta Z1 excels in delivering exceptional image quality.

Image and Video Quality Assessment

The Theta Z1's dual 1-inch sensors contribute to its remarkable image and video quality. It stands out in terms of capturing fine details, vivid colors, and enhanced low-light performance. This capability ensures that real estate professionals can present properties in their best light, even in challenging lighting situations.

User Experience and Ease of Use

Despite its professional-grade features, the Ricoh Theta Z1 maintains a user-friendly interface and intuitive controls. The camera's compact and portable design makes it easy to carry, allowing users to capture immersive 360-degree content effortlessly. Its integrated OLED display aids in settings navigation, enhancing user experience.

Compatibility with VR Platforms

The Theta Z1 is equipped to create content that seamlessly integrates with virtual reality platforms. Its high-resolution output, coupled with its advanced sensors, ensures a captivating and immersive experience for viewers. This compatibility positions the camera as a valuable asset for real estate professionals looking to provide virtual property tours.

Battery Life and Portability

While the battery life of the Ricoh Theta Z1 might be comparatively shorter due to its powerful sensor setup, its portability and compact design allow for easy recharging on the go. This feature aligns well with the camera's suitability for capturing content in various locations and settings.

Price Point and Value Assessment

The Ricoh Theta Z1's professional-grade features are reflected in its price point, making it one of the more expensive options in the market. However, its value becomes evident when considering the unparalleled image and video quality it offers. The investment might be justified for real estate professionals seeking to showcase properties in the best possible light and create impactful virtual experiences.

Comparison and Analysis

Man presenting a camera for real estate.

A comparison of the Ricoh Theta SC2, GoPro Max, Kodak Pixpro Orbit, Insta360 One X3, and Ricoh Theta Z1 reveals distinct features catering to diverse needs. The Theta SC2 and GoPro Max offer user-friendly entry-level options, while the Kodak Pixpro Orbit balances affordability with practicality. The Insta360 One X3 impresses with stabilization and an intuitive app, albeit with limitations in low-light conditions. The Theta Z1, with its professional-grade image quality and VR compatibility, comes at a higher price point.

In real estate settings, the Insta360 One X3 and Theta Z1 excel. The One X3's stabilization and VR compatibility enhance virtual property tours, while the Theta Z1's image quality presents properties in their best light.

Feedback from real estate professionals highlights the Insta360 One X3's potential to elevate property presentations and the GoPro Max's versatile modes for captivating content. The Theta Z1 garners praise for its high-quality images and immersive experiences.

Ultimately, these cameras offer distinct advantages and drawbacks tailored to various preferences and applications. For cost-conscious users, the Theta SC2 and Kodak Pixpro Orbit offer entry points, while the GoPro Max and Insta360 One X3 cater to those valuing advanced features. The professional-grade quality of the Theta Z1 attracts those aiming for top-tier results.


Real estate photographer presenting a camera.

In the dynamic world of real estate, the utilization of 360-degree cameras has proven transformative. The comparison of the Ricoh Theta SC2, GoPro Max, Kodak Pixpro Orbit, Insta360 One X3, and Ricoh Theta Z1 reveals a spectrum of options catering to diverse preferences. The Theta SC2 and GoPro Max offer accessible entry points, while the Pixpro Orbit balances affordability with utility. The Insta360 One X3 impresses with its stabilization and app, while the Theta Z1 stands as a professional-grade choice.

Selecting the appropriate camera hinges on understanding one's unique real estate needs. For captivating property presentations, the Insta360 One X3 and Theta Z1 excel, presenting immersive experiences. As the article concludes, it's evident that 360-degree cameras have ushered real estate into an era of enhanced engagement and virtual exploration.

In this journey of technological evolution, Icons of Real Estate stands as a reliable partner. At Icons of Real Estate, we empower agents to propel their businesses forward and increase their sales. If you want to grow your real estate business, close more deals and keep more of your hard-earning commission join our team today!

Loved this? Spread the word

About the Author

Tomás Fonseca is the host of two popular podcasts in the real estate industry, including the Icons of Real Estate Podcast and the Ardor RE Marketing Podcast.

Known for his charismatic hosting style and infectious positivity, Tomás brings his Portuguese charm to all of his interactions, making him a beloved figure in the community. Tomás loves to travel and to deliver high-quality content and valuable insights to his listeners.

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}