Very few podcast gurus can rival the likes of Joe Rogan. Whether you are an avid listener of his shows or not, his influence is undeniable.
With over 5.4 billion views and unmatched influence on societal issues, the Joe Rogan Experience is a success story worth learning from.
What makes Joe so good at podcasting?
It takes more than one approach to produce a globally acclaimed show. However, podcast hosts can learn much from watching Joe’s hosting style.
Recently, an episode on the Modern Wisdom podcast touched on a simple yet powerful tip on what makes a good podcast- statements instead of questions.
It’s a subtle change in approach that has made all the difference in Joe’s 10+ years of successful podcasting.
What Makes a Successful Podcast Host? Less Q&A, More Dialogue
Typically, podcast hosts invite guests for an interview-style show. The host asks questions, the guest responds, and the cycle continues.
While a question-answer approach is not inherently wrong, it doesn’t mimic the natural flow of conversations.
This was the topic of discussion on the latest episode of The Modern Wisdom Podcast. Started by Chris Williamson seven years ago, the show has over 2.6 million subscribers on YouTube.
Chris Williamson is among the most successful podcast hosts, and his enviable lineup includes big names like Jordan Peterson, Sam Harris, Jocko Willink, and Dr. Andrew Huberman.
As Chris points out, Joe Rogan’s approach mimics real-life conversations. Think about having lunch with a friend. Do you sit across from them and fire off a list of questions? Probably not.
Chris points out Joe Rogan’s unique approach in his podcasts. Instead of a never-ending flow of questions that feel like an interview, Joe leverages a natural conversation format to produce engaging segments. He makes statements that invite the guests to share their thoughts and insights.
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Why It Works
What’s better than an authentic, unguarded response from a podcast guest? That’s the beauty of genuine dialogue.
Instead of answering questions, guests get to share their thoughts, reflections, and anecdotes naturally. This skill set is part of what makes a good podcast host, and it creates more meaningful content that resonates with listeners.
Here are several reasons why answering guests’ responses with open-ended statements is part of what makes a good podcast host:
Natural Conversations Feels Authentic
Since most natural conversations are made up of more statements than questions, this approach makes the interaction feel more authentic and realistic. Listeners are likelier to feel like they’re eavesdropping on a real conversation and not watching another stiff interview.
It Keeps Listeners Engaged
Instead of pre-planned questions that can become entirely predictable, answering guests with more statements can lead to surprise revelations. This keeps the audience engaged and curious.
Statement Responses Lead to Deeper Discussions
Pre-planned Q&As may lead to rehearsed answers and robotic engagement. However, statements encourage introspection, leading to more thoughtful and profound discussions.
How Real Estate Professionals Can Use This Approach
As a real estate professional leveraging podcasting for business growth, Joe Rogan’s approach can improve your communication with your audience.
As one of the most helpful starting a podcast tips, replicating a natural flow of conversation in your episodes will create more engaging segments.
If you are more experienced and have hosted hundreds of guests before, employing Joe Rogan’s natural conversational style will make your appearances more insightful and keep listeners hooked.
Here are some podcast tips to start using more statements and less questions on your next episode:
Move From Questions to Statements
Consciously choose to leverage statements when engaging with guests on your show. Instead of thinking of the next question that you had prepared, aim to listen and engage genuinely.
You can do this by staying open-minded and curious about what your guest shares and making statements that encourage continuous dialogue.
This approach invites the guest to dive deeper into the topic without feeling like they’re being interrogated.
Let the Conversation Find Its Path
If you had a plan for how the episode should unfold but responded with statements that redirected your original plan, don't panic. Sometimes, the best episodes invite a natural conversation flow rather than a rigidly rehearsed Q&A session.
This may mean letting go of rigid planning and allowing the guests to explore more profound exchanges as long as the conversation is still relevant to your audience. You may be surprised by new insights that enrich your listeners' knowledge.
The ICONS of Real Estate Approach
At ICONS of Real Estate, we are all about the power of great conversations. We work alongside real estate professionals to help them build podcasts that don’t just ask questions but start a meaningful dialogue to create lasting impact.
Whether you want to host your own podcast or guest on a top-ranked show, we help you build credibility, foster relationships, and engage audiences.
To establish your voice as an industry leader, adopt the statement approach and see how it transforms your content for increased client engagement.
TheICONS of Real Estate team will help you leverage the best practices and approaches to podcasting so you can focus on what you do best - closing real estate transactions.
Book a call with us today, and let us position your brand as an authority with real estate podcasts.
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