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In Your Inbox: How Email Marketing Can Boost Your Real Estate Business

Real estate email marketing can help you educate potential clients

Harnessing the Power of Email: Boost Your Real Estate Business

A winning business strategy is crucial in today's competitive real estate industry. One often overlooked tool that can transform your success is email marketing. 

When executed effectively, email marketing has the power to increase engagement, establish trust, and ultimately help close more deals. It's essential to have tactical thinking and technical expertise to make the most of this powerful marketing method. 

In this article, we will uncover the benefits of real estate email marketing, explore how to set up your strategy for the best results and introduce the best email marketing software available in the market. With our help, you'll be able to elevate your real estate business to new heights.

Why a Real Estate Agent Needs to Engage the Audience

Being visible online isn't enough. Real estate agents must also engage their virtual audience. Engagement means the number of times your online audience relates to your content by sharing, commenting, replying, etc. Here's why engagement Is essential for Real Estate Professionals.

  • Intense Competition for Customers

There are more than two million real estate licenses in the United States, so the struggle for clients is fierce. Being active in your email or sms marketing ensures that your customers are aware of your services and recall you when it's time to sell or buy a real estate property.

  • Engagement Leads to More Recommendations

Most home sellers found their real estate agent through a recommendation from a family member, a friend, or even a colleague at work. When your audience is interested and engaged with your content, there is a higher chance that you'll be considered when someone in their network requires the services of a real estate agent; this is why your past clients should still be part of your target audience.

Emails enormously expand your communication and reach

Email Marketing

Email marketing is a blunt avenue allowing businesses to share new listings, updates, and sales with customers on their contact lists. Its lofty return on investment (ROI) makes it critical to most organizations' overall traffic strategy. Modern email marketing has moved away from bulk format emails and instead focuses on opt-in, sectionalization, and personalization.

It might appear like a waste of time, but email marketing tools can handle most of your work. An efficient email marketing strategy will ultimately increase sales and help create a community around your brand.

What Is Real Estate Email Marketing

Several smart real estate marketing tools and strategies are available for your business, from direct mail, local affiliate marketing, social media advertising, and word of mouth. However, if implemented correctly, these marketing methods cannot compare to the benefits of email marketing to real estate agents.

Real estate email marketing offers the opportunity to stay in touch with potential and past clients to create interactions that ultimately lead to real estate sales. Marketing has an impressive return on investment. Not surprisingly, more than 60% of real estate agents surveyed recently said they want to improve their email campaigns and CRM processes this year.

Most real estate professionals prefer email marketing over social media marketing because email marketing takes less time than social media marketing. Tailored personalized email marketing drip campaigns will work like clockwork to cultivate new leads into clients.

More real estate agents are experimenting with creative ways to promote real estate listings on social media using local videos and targeted messages. However, real estate agents who combine these techniques with cutting-edge email marketing techniques like listing segmentation will leap two mountains with one jump.

Learning how real estate marketing emails work

Learning how real estate marketing emails work

Does Real Estate Email Marketing Work?

Yes. Building a successful realtor business requires connecting with individuals and strengthening relationships. Email marketing is the perfect avenue for all of this. Real estate sales cycles can be long. Buyers might be in the process of organizing their finances, and they may need more time to be ready to purchase any property.

Positioning yourself as the preferred real estate agent is essential. So when they are ready to buy or find that once-in-a-lifetime real estate property, they will come to you.

Benefits of Email Marketing for Real Estate Agents

The real estate industry is extremely aggressive, so you should utilize email marketing real estate. If you choose email marketing campaigns, you will gain several major benefits. They include:

1. Personalized Content

You can use marketing campaigns to create custom-built write-ups for your readers and customers. It feels a lot more personal than a social media fanfare.

2. Get Replies

You're also allowing your potential customers and clients to send replies directly to you. If you send a postcard to your customers, it will be challenging for them to reply because the client has to send something to reply. With targeted emails, your potential clients and prospects can get back to you with just one click.

3. Keep in Touch

While not everyone will read your emails from cover to cover, it's a great way to stay relevant and generate leads. Through email marketing real estate, you get your name in front of your readers, making you the number one choice over other real estate agents looking to buy or sell homes in the future.

4. One-To-One Connection

Buying or selling real estate is a very personal thing. Therefore, to be successful, you need to build sturdy personal relationships with your clients and customers.

Email marketing is one of the most affordable types of marketing

5. Budget

Creating a real estate email campaign doesn't have to be costly, and you don't need to spend money every time you message a client; This can be one of the most rewarding digital marketing preferences available.

Ultimately, these are just some benefits you can reap if you use realtor email marketing. As a realtor, you must ensure that email marketing real estate works effectively for your business.

How to Set Up Real Estate Email Marketing to Boost Your Business

If you want to scale up your real estate email marketing campaigns, here are some basic tips:

  • Welcome Email

Let's begin with the most essential email, the welcome email. Welcome emails are an awesome way to tell your readers about the services you offer. Your client might have signed up for an open house, registered on your website, or been referred to you. You can also send welcome emails after initial contact with a potential client.

This could be after a day of home searching or a home sales inquiry. Either way, the welcome email thanks your subscribers for signing up and provides them with important information about what emails they'll receive in the future from you and why you're the best realtor to help them purchase or market a home.

  • Include a Call to Action

A top marketing tip is always to include a call to action. Even if the initial purpose of your email is not to convince the reader to purchase any property, a CTA encourages your readers to take some action and connect with you further. Make your call to action relevant to your emails and customers to carry out, such as tapping a button or sending an immediate message.

By including a compelling call to action, you inspire your readers to contact you with any of their real estate needs. Getting the pitch right can be the key to turning passive readers into more leads.

Relevant content sets you apart from your competitors
  • Offer Tips and Relevant Content

If you want your readers to give you their business, show them you care about them. You can do this by providing educational real estate tips.

For instance, what do people need to know about mortgage financing? What real estate warning signs should people look out for when viewing open houses? You can share informational tips to help readers make the best decision.

  • Personalize your content

Remember, you still need to keep your email personal. As essential as email marketing automation is, ensure your emails still have a peculiar touch.

Study your email before sending it. What would you do if someone sent you an email like this? Make sure you want to receive an email before sending the same message to a potential client.

  • Mobile Optimization

People will use distinct platforms to browse property listings. For instance, some people might use personal computers, while others may use a mobile device. Make sure your emails are modified for mobile phones as well. Many people get emails sent straight to their phones, so ensure they can easily read yours.

  • Nurture Customer's Decision-Making

Keep in touch with potential buyers by sending weekly or regular email updates with new listings. Even if they registered on your website to receive updates about new listings, send a follow-up email to see if they're interested in any property.

Real estate investing is a critical business, and you may need to monitor new leads before they're ready to buy.

  • Special Care of Past Real Estate Clients

Referrals are the backbone of a real estate agent's business. According to a recent study, 42% of property buyers and 40% of property sellers pick a real estate agency recommended by a friend, relative, neighbor, or colleague. You need to plan your marketing to previous clients accurately. They probably know everything about the current real estate market, so include a report on home and garden tips or nearby events.

Another way is to stop sending the reports and send personalized emails occasionally.

Automation is the best way to improve accuracy
  • Use Automation

It would help if you implemented automated email sequences to send emails prompted by the reader's behavior. Email potential customers if they sign up to receive your email newsletter, inquire for information online, or take other action on your real estate website.

Make it unique because personalized email campaigns are the key to more conversions and can increase the return on investment of your real estate drip campaigns.

  • Make It Easier for People to Use Sign-up Forms

If you want to maximize the effectiveness of your marketing campaigns, ensure you have an email newsletter you send out now and then. This way, you can make your name the center of your readers' attention. It would help if you made it a seamless process for people to subscribe to your newsletter; so they wouldn't waste time on it. Ideally, you should utilize real estate email marketing software that makes it easy for people to subscribe to your mailing list with just one click.

  • Watch the Competition.

If your competitors are also trying to maximize profits by investing in marketing, tracking their email marketing efforts would be prudent. All you have to do is subscribe to their mailing list and check their posts frequently. While we've covered the best email marketing strategies in this blog post, chances are your competitors have encountered some, too. Even something as basic as how frequently they send emails can go a long way in optimizing your real estate email campaign.

Top Email Marketing Software

The right email marketing software will provide extensive reports on every email you send your readers, allowing you to manage drip campaigns and create configuration changes as needed. You can then use this data to develop a successful email marketing strategy.

The more accurately you know what's working and what's not, the less time you'll spend on a failed email campaign. Let's look at some of the best real estate email marketing software and how they rank against each other.

Campaign Monitor is one of the best email marketing tools

1. Campaign Monitor

In real estate, every email and every lead is important. In this way, Campaign Monitor helps you flawlessly integrate with multiple CRM systems and campaign platforms, giving you all the data you need to send personalized real estate email campaigns that increase engagement promptly.

Campaign Monitor also provides synchronized data tracking. Immediately you click send, you'll receive advanced email marketing tools and analytics to estimate and improve performance in real-time. Using this marketing software, you'll gain visibility into the comprehensive performance of your marketing scheme, including engagement per real estate drip campaign.

2. Constant Contact

Constant contact ensures high-speed email delivery, which is the top concern for email marketers. With high-speed email deliverability, you can be sure that all marketing emails end up in your subscriber's inboxes, not their spam folders. While lots of marketing software also have a limit on the number of messages you can send per month, Constant Contact doesn't

This feature can help you send marketing emails to a sizeable list or carry out numerous monthly email campaigns. Constant Contact offers templates associated with the real estate market for not just one kind of email but newsletters, event invitations, and even sales. You can add value to your subscribers with newsletter templates and some priceless content that goes beyond raising and lowering property rates.

3. Mailchimp

Mailchimp is an extremely easy-to-use email marketing software. It has a straightforward user interface, and you will save time browsing through all parts of the guide. Their templates allow for a lot of flexibility and creativity. Users can create 1, 2, or 3-column layouts, display images and social media options or display your page's social reach.

You can opt for a pay-as-you-use scheme if you don't send emails often; This is a better choice than the monthly plan. Instead of paying a regular monthly stipend, you can buy email credits when required. The pay-as-you-use scheme has the same component set as the Essentials plan.

Email marketing software will always put a smile on your face

4. Active Campaign

Active Campaign is one of the best email marketing software for customer experience automation; This includes combining CRM, marketing automation, and email marketing into one seamless dashboard.

Active Campaign has over 500 innate email marketing automation features. These features allow you to spontaneously send emails to contact details at distinct phases of the sales channel. You can access these automation features from the control panel itself.

5. HubSpot

HubSpot email software has rooted itself as one of the real estate leaders. HubSpot divides its various email marketing services into five separate "centers." Each "center" is assigned to a specific area, such as sales or marketing.

For marketing, the HubSpot Marketing Center is the perfect place to find buyer leads because HubSpot provides automated integrations with nearly 1,000 apps. HubSpot only requires you to write short code.

6. EngageBay

EngageBay is currently one of the industry leaders in compact marketing software. Known for its swift and convenient interface, EngageBay is the best email marketing software for medium and small-scale businesses. EngageBay can benefit realtors in marketing, CRM, and marketing automation in one panel.

With the EngageBay CRM app, realtors don't need to learn how to write code to design email templates or landing pages. It has a simple drag-and-drop builder that users can use easily without programming experience.


You should take advantage of real estate agent email marketing for several reasons. You can use numerous marketing forms, and if you want to boost your results, you need to take a holistic approach to your email campaigns.

All real estate agents are different, and you should consider how to tailor your email marketing to fit your needs. For example, Icons of real estate has a wide variety of real estate articles that can be beneficial. You can use the knowledge obtained to help increase buyer leads, save time, and generate new listings.

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About the Author

Tomás Fonseca is the host of two popular podcasts in the real estate industry, including the Icons of Real Estate Podcast and the Ardor RE Marketing Podcast.

Known for his charismatic hosting style and infectious positivity, Tomás brings his Portuguese charm to all of his interactions, making him a beloved figure in the community. Tomás loves to travel and to deliver high-quality content and valuable insights to his listeners.

Tomás Fonseca

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