Blog

Thriving in Multifamily Real Estate: Insights and ExpertiseThe multifamily market has experienced a period of exponential growth in recent decades. With growing demand from potential investors, homebuyers, and tenants, as well as new regulations passed to bolster affordable rental housing, it's safe to say that the rental demand for multifamily housing is high.Additionally, with the population ...

TikTok Trends in Real Estate: Innovating Your Marketing ApproachAs one of the popular social media channels, TikTok has millions of users that spend hours daily scrolling through its numerous short-form video content. Although TikTok was formerly associated with entertainment, where you'll find many teenagers dancing, it has become a valuable real estate marketing strategy for real ...

Attracting Tenants: Effective Marketing for Multi-Family PropertiesIf you're in the multi-family property industry, you already know how competitive it is. Therefore, whether you recently finished building a new development or currently managing an existing property, it's crucial to create an effective marketing strategy to help you grow your business and achieve your marketing goals. An effective multi-family ...

Catering to Gen Z and Millennial Homebuyers: Key StrategiesBorn between 1981-1996, millennials make up the largest demographic in the country's workforce. Therefore, it's unsurprising that they're becoming a huge force in the real estate market. As the first generation to become digitally aware, millennials have unique homeownership expectations, behaviors, and attitudes. Thus, understanding millennial buyers is crucial ...