Leveraging Podcasting for Luxury Real Estate
Podcasts are proven highly relevant marketing materials for realtors dealing in high-end homes
78% of Americans know podcasts and 28% listen weekly. If you're a real estate agent reading these stats, it's easy to conclude that podcasts are excellent marketing materials quickly.
However, over 5 million podcasts are online, with 70 million episodes between them. That suggests that the podcasting sector is crowded and competitive for a luxury real estate podcast. But it's not an overall sour outlook for the luxury real estate market.
The average podcast listener is relatively young, educated, and affluent (with this 2017 report citing nearly half earn at least $75,000 per year), which suggests that podcasts are an excellent means of reaching out to high-net-worth individuals in the market. Meanwhile, over 50% of listeners are at least likely to consider purchasing from your brand after hearing you advertise it on a podcast.
Of course, if you're starting up a podcast, it'll be nearly impossible to immediately rank in the top 10 for all podcasts on iTunes. But luckily, the Michael Barbaros and the Joe Reagans of the podcasting world aren't your competition.
You aren't competing with 99.9999% of the podcasts in the world. You want to create a local real estate podcast about luxury properties that reach prospects interested in your area, city, country, or region.
Sadly, one of the challenges listeners face with many podcasters is that they're either inconsistent with their production or lack a clear message. One way to get your audience's attention is to speak to them regularly via podcasts.
Fortunately, podcasts are proven routes to improve web traffic. It's easier, based on time or effort, to create podcasts once you get started. Besides, when you podcast luxury real estate to your audience, you can be more human, relatable, and personal to buyers. Lastly, podcasts can significantly impact your luxury real estate business.
How do you start your real estate podcast? What do investors want to hear when they tune in? What are the common pitfalls many agents make when producing podcasts? What’s the connection between podcasting and your success as a luxe homes broker, investor, or agent?
This guide provides straightforward answers to these questions and more. We’ve sectioned it into three phases:
- Before creating your high-end homes podcasts
- When producing your luxury homes podcasts
- After recording your luxury homes podcasts
Before Creating Your Podcasts
There are several aspects of the podcast planning process. It begins with developing a solid style and format until choosing a podcast host.
Create a Solid Theme and Format
Decide once-and-for-all what you want to discuss in your podcast. What would the format look like? For instance, would one episode have you focus on one topic for 25 minutes, or you'll discuss various issues in quick succession? How frequently will you publish?
Publishing once a week is common in many podcasts but can be an immense commitment. You could also post two episodes monthly – and record both in one day to save time. Where do you want them published – on your website or iTunes?
Noting all these details and understanding your audience's desires can help you create podcasts that resonate with a consistent theme. Your listeners could be interested in real estate market news, home searching, property sale ideas, expert tips, and more.
Other formats to decide on include whether you want interviews, monologues, multiple hosts on set, or a narrative voice-over in the background. The interview style is the most popular. If you have a business partner, they make an excellent co-host.
The best luxury real estate podcasts captivate listeners, motivate them on the topics discussed, and make them interested in contributing to the discussion. But if you're interested in promoting your services, website, or social account, your passionate listeners will head to your websites or pages to boost your traffic and conversions.
Generate Topics and Draft Your Scripts
After deciding beforehand your podcast’s style, theme, and format, you’re ready to begin ideating and determining your show. That includes generating topic points and drafting your scripts for a clear overview of what your podcast will entail.
75% of listeners say they tune in to learn new things. An excellent way to reach new prospects and audiences is to make your podcasts about the housing market, luxury homes, or investor finances as educational as possible.
Feel free to create unique topics on your own. But here are a few ideas:
- A niche-focused podcast for first-time home buyers, sellers, military home buyers, or any other subject within your marketing interests. Spain, Toronto, London, France
- A locally focused podcast where you share news, trends, and additional information on local events in the industry.
- A podcast on country homes, choice villas, or luxury listings in top locations for luxury real estate like Toronto (Canada), London (UK), Italy, Spain, or France.
You can search through the website for leading trends in the industry or other exciting world news and blog content targeted at brokerages, agents, specific top locations, or market data. There are many topics to cover, including tips from your personal experience.
Create a six to twelve months plan on your podcast's theme or focus. List topics and guests you'll love to host in your episodes. You want to choose topics you can exhaustively discuss with confidence to position yourself as an authority in the luxury real estate niche. It's also a great idea to network with industry experts or colleagues and have them discuss topics in their niche.
After conducting sufficient research, you can organize certain discussion topics on specific episodes towards a consistent and unified series.
Gather the Necessary Equipment and Software
There's no need to be intimidated at this point. You won't need to rent sophisticated equipment or an ample recording space with a state-of-the-art sound system to ensure your podcasts come out clean and understandable.
Your home or office can suffice for your recording sessions – you only need a quiet space throughout your recording session. Remember to ensure no background noises or echoes could interrupt your audio.
Per the required equipment, it's similarly less complex than it might sound. You can start with simple tools and software like a microphone, a computer, and software to record and audit your audio, and some PCs come with efficient microphones that could be all you'll need.
If you're working with a computer mic, consider buying a USB microphone and headset to boost your sound quality. Remember that you can purchase or install digital recorders on your mobile device. It could be a great idea to upload your conversations from these gadgets to your PC for editing. Whatever route you choose, you only need a few everyday devices, and you're good to go.
When Producing Your Podcasts
Here's the more action-packed arena: creating your podcasts. The moments leading to your podcasts' recording could see you read your scripts out loud to time yourself towards the actual recording. Once you've thoroughly practiced and prepared your sessions, the actual production will be a breeze.
Concentrate on sounding conversational and natural. Avoid speaking monotonously; speak as if you were conversing with fellow agents, brokers, or clients. Fortunately, you can record your sessions multiple times to edit them afterward for clarity and inclusiveness.
It's yours to decide how long each episode should be. Consider running several test runs to see what works best for you. Consider interviewing your listeners for feedback on the appropriate length. Popular podcasts take as long as 45 minutes or 1 hour. However, if you intend to run weekly podcasts on luxury properties, consider publishing shorter episodes to balance the high frequency.
After Recording Your Real Estate Podcasts
If you missed out on some information during the recording, it's okay. There are many audio editing software online that can make the editing process simple. Of course, if you think you're yet to understand some editing basics, there are several online tutorials to explore.
Publish Your Luxury Homes’ Podcast Everywhere
Whether you publish your podcasts on iTunes or other digital platforms like Google Play, Spotify, Stitcher, Podcahser, and Tunein, it can be exciting to have your voice and brand's name in the public domain in a novel manner. However, it continues beyond publishing your posts online, and you want to promote them as sufficiently as possible online.
Your website is one of the top locations to promote and even host your podcast. If you're working with WordPress or self-managing your website, you want to understand the dynamics of publishing podcasts. Other platforms to promote your podcasts include social media posts, email newsletters, linking across your website's blog posts, and CTAs on third-party digital platforms.
After publishing your posts, you want to monitor which marketing channels generate the largest audience for your podcasts. Adjust your marketing efforts on these channels so more clients can access your show.
Listen to Advice from Industry Experts
Listening to advice from leading podcasters in your niche, locality, or country is an excellent way to learn the ropes of luxury real estate podcasting quickly. Look out for leading podcasts in your region and subscribe to them.
You’ll discover and ‘catch’ various lessons as you watch your role models talk about some of the world’s top investment destinations for luxury homes like France, Spain, Italy, Toronto (Canada), or London (UK), hot real estate property sale tips, or attractive amenities in their luxury listings.
Meanwhile, here are five helpful tips to kickstart your luxury real estate podcasts from industry experts.
Have a Catchy 'Bait'
Every successful real estate marketing campaign seeks to flaunt a unique reason prospects should patronize them, not another agent. Similarly, it would help if you had a reason why people should listen to your podcast. Your top selling point could be your personality, lifestyle, unique local content, a weekly giveaway, first-hand knowledge of the luxury homes' niche, or anything else. Have a bait to draw in listeners.
Start NOW
You can quickly get on the path to becoming successful in luxury real estate via podcasting. While your first few episodes might be modest, it'd help if you started immediately. With time, your podcasts will improve, and you'll better understand how to record subsequent episodes efficiently.
Have Fun While at It
You don't need to compare yourself with other real estate podcasts; what works for other realtors might not fit your situation. Feel free to experiment with novel concepts you think are essential. Of course, if they don't work, you can rework them for future episodes. Have fun while podcasting; else, it might be boring for your listeners.
Stay Consistent
Ensure you post consistently on your platforms. Doing so will train your audience to anticipate your next weekly or bi-monthly episodes. Ultimately, you're better positioned to improve your brand's image and connect with more clients or prospects in your world.
Invest in Quality Sound
You probably already know your online posts need top-quality images and footage (which means getting a good-quality camera). It's a similar situation with making top-notch podcasts. You want to record your episodes in your office without background noise or sound. It's okay to start with essential equipment but feel free to improve your equipment's technicality with time.
Know It Takes Time to Grow
There needs to be a quick fix to successful real estate podcasting. You want to build consistency with time to grow your following. Keep turning out your episodes, and your listeners can grow from ten to a hundred and more.
Conclusion
Ensuring your podcasts are thorough is a great way to stand it out from the pack. Research your topic correctly, and write and rewrite your scripts for the most engaging conversations possible. You also want to focus on vital angles the average client or audience member wants or needs. Add real-world examples relatable to your audience, and you're set to experience real estate success through real estate.
Soon you can fulfill your dream of being an established luxury homes podcaster with authoritative episodes and a unique style on trending industry topics.
Do you need further guidance on how to podcast your way to the top of your real estate career? At Icons of Real Estate, we are masters in podcasting for real estate, and we're here to help you if you’re interested in dipping your toe into the exciting world of real estate podcasts. Our expert podcast producers and coordinators can assist you with planing and producing a high-quality show and reaching a larger audience to establish yourself as a leading voice in your local market. Book a call with us to find out more about!