Real estate is a highly competitive industry, and it can be difficult to close deals especially when you’re just starting. Big players are already getting the attention of potential clients, so how do you gain a competitive edge? Make a good first impression with great real estate biographies!
According to real estate coach, Tom Ferry, one of the reasons why agents fail is poor marketing—they fail to spread their brand name effectively to their target audience.
Now, how do you write a strong real estate biography that sets the stage for success? Let Icons of Real Estate help you out with this guide!
12 Tips for Writing the Best Real Estate Biographies
Like your business card or website, your bio is a fundamental aspect of your professional branding. Think of it as a vital tool to show off the qualities that make you a preferred choice for potential home buyers and sellers. Here’s how to write high-end real estate agent biographies that win clients.
1. Highlight Your Experience
Potential clients seek evidence of your success. So, capture their attention immediately by providing key details about your tenure in real estate. How long have you been helping people buy and sell properties? How many houses have you already sold?
You can also highlight your expertise. For example, are you into selling sustainable real estate? Or, do you specialize in luxury homes? This allows you to narrow down your focus and cater more effectively to the needs of your target market.
Remember—conciseness is key. So, aim for two to three crisp sentences that focus sharply on your expertise. Avoid making it solely about yourself, though. Instead, emphasize what you can offer to them. This sets a strong foundation for further engagement that can lead to fruitful relationships.
2. Mention Your Qualifications (Education, Training, Etc.)
Normally, clients prefer to work with qualified agents, so include your qualifications in your real estate biography. Highlight where you completed your education and mention some courses you have taken to demonstrate your legitimacy and show your dedication to the profession.
However, make sure to approach this part properly. Instead of just listing down the education and pieces of training that you took, be in-depth and share what you learned and how they make you a better agent.
3. Demonstrate Your Local Authority
“Real estate is local,” and this is clearly emphasized by NAR’s Local Market Reports. When you look at the top biographies about real estate, you’ll notice that they always demonstrate an agent’s local authority. So, make sure to do the same!
Home buyers and sellers seek agents who possess in-depth knowledge of the area they’re investing in. Thus, highlight your expertise in the local market, neighborhoods, and trends. This not only instills confidence in your potential clients but also positions you as a credible advisor who can guide them in their real estate needs.
4. Add Links to Additional Information
Writing a real estate biography is a good opportunity to add links to your website, Google Business Profile, and social media accounts, where your clients can gather additional useful information about yourself and your services.
Research by Nielsen also found that 92% of consumers trust earned media, including recommendations by previous and existing clients. So, if there are reviews that are singing praises about your business, then you should link to them as well!
5. Emphasize the Value You Offer to Clients
Value makes any real estate marketing strategy more effective. So, emphasize what sets you apart from other agents and what your clients can expect from working with you.
For example, do you offer quick sales, with most of your properties selling within 30 days on average? Or, perhaps you specialize in negotiating the best deals for your clients, consistently securing below-market prices?
Clients look for agents who deliver results and exceed their expectations. So, whatever your unique selling proposition may be, or if there are specific benefits you bring to the table, be sure to mention them in your biography.
6. Include Data and Statistics
Factual data and statistics are among the factors that influence buyer decisions. If you have numbers or pieces of information that illustrate how good you are, don’t hesitate to share them. These include the following:
- Number of homes you sold in [specific period]
- Value of total deals you closed
- Your ranking among fellow agents in your area
By showcasing your expertise using tangible metrics, you establish yourself as a credible agent who can deliver exceptional results for clients.
7. Mention Notable Industry Awards You Received
Needless to say, you should flaunt your achievements. If you have any professional accomplishments, media mentions, and acknowledgments from industry organizations, be sure to add them to your biography.
Clients are more inclined to trust and work with agents who have a proven track record of success and recognition within the industry. By showcasing your achievements, you reinforce your reputation as a top-performing professional and earn the trust of people who value excellence.
8. Avoid Hard-Selling
Real estate biographies that focus on hard selling could put off potential clients. Instead of bombarding them with sales pitches, build rapport and showcase your expertise. Provide valuable information and insights that demonstrate your knowledge and professionalism without coming across as pushy or aggressive.
9. Do Not Use Jargon That Clients May Not Understand
Many people are not familiar with industry-specific terms, so using plain language ensures that your message is easily understood. Some common real estate jargons that may confuse readers include:
- MLS (Multiple Listing Service)
- CMA (Comparative Market Analysis)
- PITI (Principal, Interest, Taxes, Insurance)
- FSBO (For Sale By Owner)
- Contingency
- Escrow
By avoiding such jargon and explaining concepts in simple terms, you make your biography more accessible and relatable to a wider audience.
10. Add a Personal Touch
A personal touch makes the best real estate biographies resonate deeply with their respective audiences. Beyond your qualifications and achievements, showcasing your personality and values will allow you to connect with your potential clients on an emotional level. In essence, you’re humanizing yourself in their eyes, making you more relatable and forging a stronger connection with them.
Whether it’s a memorable experience from a successful transaction or a quick update about you and your family, feel free to share it!
11. Do Not Forget to Mention Your Team
If you're working with a team, don't forget to mention them and show their value in your business. Clients appreciate transparency, and letting them know about the other people who they'll be working with helps solidify their trust in you.
12. Use Proper Formatting
Do not underestimate the power of proper formatting when writing real estate biographies. It makes your biography look professional and appealing to read through to the end. The best practices to follow in this regard are:
- Keeping sentences and paragraphs short but concise
- Using bullet points when applicable
- Using bold and Italic fonts to emphasize something (but sparingly to avoid writing distracting text)
With these 12 tips, you can craft a compelling real estate biography that effectively showcases your expertise, resonates with your audience, and sets you apart from your competition. Remember that this is your chance to make a lasting impression, so take the time to personalize it and highlight what makes you unique!
Three Great Examples of Top Biographies About Real Estate
Avery Carl
CEO/Founder of the Short Term Shop
Elizabeth Riley
Founder of Luxe Property Group
Jason O'Toole
Founder of Real Solutions at Jason O'Toole Real Estate
So, why do we love these real estate biographies? Each of these examples effectively incorporates the tips we discussed above. From showcasing the agents' expertise to emphasizing the value they offer clients, these biographies constitute all the essentials.
Overall, they exemplify how to craft a biography that engages your audience and sets you apart in a competitive industry.
Frequently Asked Questions About Real Estate Biographies
Typically, you should put your real estate bio on your website's Home or About Us page. You can also put it on your social media profiles. Anywhere where you can initiate interactions and build engagement is workable.
As a standard, real estate biographies are written in the third person. In a way, it sets a professional and unbiased tone. It also sounds friendlier and less self-centered. You should use your complete name in the first mention and can use your first or last name in the subsequent mentions depending on the tone you want to achieve.
Great real estate bios are short but concise. Generally, they only consist of three to five paragraphs.
Yes. One good example is the real estate bio prompt and template by Fit Small Business, which is designed to help agents effectively write their biographies with ease and professionalism.
Explore More Ways to Boost Your Career with Icons of Real Estate!
Creating great real estate biographies is just the beginning of a flourishing career as an agent. As you strive to excel, partner with Icons of Real Estate to capitalize on resources designed to help agents like you succeed.
Whether you're looking to expand your reach or seeking to establish a footing in this industry, our proven solutions and strategies can help you achieve your goals.
So, don't wait any longer. Work with us and explore the amazing opportunities that will help you unlock your real estate potential!