Real estate is a highly competitive market. According to the National Alliance of Realtors (NAR), part of this competition includes challenges in obtaining listings as sellers are hesitant due to rising interest rates and economic uncertainty.
Other hurdles real estate agents face include low inventories in what’s becoming a sellers’ market. This market demands proactiveness and quickness in securing and selling listings.
Agents have to form tactical partnerships to gain a much-needed competitive edge. Liaising with a real estate marketing agency is an effective strategy for acquiring more listings and attracting the right clients.
The challenge, however, lies in identifying the best real estate marketing agency that suits your unique needs, creates marketing campaigns that resonate with your target audience, and leverages your strengths to beat the competition.
To help you make the best choice, we look at eight of the best real estate marketing agencies in the US.
1. ICONS of Real Estate
ICONS of Real Estate is one of the best real estate marketing companies in the US. The agency works with real estate professionals to equip them with the necessary resources to thrive in a competitive industry.
Tomas Fonseca spearheads the team at ICONS and is a renowned podcast guru and marketing expert.
With over 100 episodes recorded, Tomas Fonseca leverages a community of key industry players to promote and expose clients to broad audiences for increased business.
ICONS of Real Estate uses a unique approach to help real estate professionals stand out from the competition.
Real Estate Podcast Production and Promotion
The ICONS of Real Estate Podcast is a testament to the power of podcasting. With over 400 episodes recorded with top-producing industry professionals, the show boasts the #1 real estate podcast network on the planet.
ICONS of Real Estate leverages the advantage of podcasting as a marketing medium to establish client authority. ICONS also generates website traffic through promotional material generated from the podcast and shared on social media.
The real estate marketing agency has produced numerous podcasts for industry professionals, including top shows like the 239 Real Estate Roundtable and the Failures to Fortunes Podcast.
Additionally, ICONS of Real Estate facilitates guesting on its podcast or any of the 50+ podcasts it produces. Guesting on real estate podcasts allows agents to benefit from the hosts’ authority and podcast community.
Take the opportunity to leverage the ICONS of Real Estate podcast network to reach a wider audience and establish your voice as an industry authority. A podcast may be the missing link to achieve your overarching goals.
Network and Relationship Building
The ICONS of Real Estate helps industry professionals grow their revenues through networking. The firm leverages its vast professional network of past guests and current podcast clients of top real estate producers for referral business and lead generation.
Real estate agents who host their podcasts under the ICONS network benefit from a professional community of individuals seeking growth. Clients also benefit from mutually beneficial relationships and increased business within the network.
ICONS of Real Estate works with professionals looking to generate more leads and reach more potential clients by becoming the go-to authority on all matters of real estate.
A noteworthy project from ICONS of Real Estate is Shae Spitz's The R.E.A.L Moms Podcast, Nebraska's No. 1 real estate podcast. The podcast has established Shae as an industry authority, helping her build a brand that has increased her lead generation.
2. Ardor SEO
Ardor SEO is a specialized real estate marketing agency focused on search engine optimization (SEO).
The marketing agency enhances real estate websites to increase their visibility on search engines. Ardor SEO’s formula for success is ingeniously simple. The company maximizes Google’s first-page results to ensure clients' products and services are picked first.
Ador SEO’s approach is simple: every time a potential client searches for a property or real estate service in a given location, the optimized business appears on page one of Google. Ranking on page one of search engines increases a brand’s standing and creditworthiness and attracts quality leads.
The marketing firm helps its clients outrank the competition through SEO strategies such as keyword research, on-page optimization, local SEO, and link building to direct website traffic.
The agency’s clients include real estate companies, property managers, and investors who want to dominate local search results and attract high-quality leads.
One of Ardor SEO’s notable success stories is from Avery Carl, the founder of The Short-Term Shop. Since partnering with the Ardor team in 2019, The Short-Term Shop has experienced an uptick in sales.
In 2019, their sales were $59 million; in 2020, they reached $158 million; and by 2021, the Short-Term Shop sales soared to $621 million. Avery Carl credits the partnership with Ardor SEO and hiring additional agents as the key factors in this extraordinary growth.
The results highlight Ardor SEO’s effectiveness in driving substantial business growth through expert SEO strategies.
3. REQ
REQ is a renowned agency that offers real estate marketing services. It is known for successful brand strategy campaigns, content creation, and innovative digital advertising.
This real estate marketing agency combines creative solutions with data-driven insights to craft impactful marketing campaigns tailored to the industry.
REQ’s services include content marketing, branding, online reputation management, and social media marketing (SMM).
As one of the country's best real estate marketing companies, REQ’s winning approach integrates creative content with analytical insights to develop comprehensive marketing campaigns for visibility and engagement.
REQ boasts a diverse client base, including real estate developers, investment firms, and organizations looking to enhance their digital footprint and increase brand recognition.
As such, REQ attracts larger firms, including commercial real estate and property management companies.
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4. PBJ Marketing
PBJ Marketing is a well-known agency offering digital solutions, including real estate marketing services. The company provides services such as:
- Paid media, including pay-per-click ads, paid social media ads, and banner ads.
- Search engine optimization (SEO) to enhance discoverability and outrank competitor websites and content.
- Brand development, including enhancing client loyalty.
- Social media management and marketing to maintain a profitable presence on social media sites.
- Conversion rate optimization (CRO) to unlock the full potential of clients’ social media accounts and websites for increased lead conversion.
The real estate marketing agency uses one or more digital services to help clients increase visibility and attract new leads to their businesses.
5. Luxury Presence
Luxury Presence is a well-established company offering real estate marketing services in the US.
It is primarily known for its winning website designs geared towards real estate companies in the luxury niche.
The firm's ability to integrate futuristic and valuable enhancements to clients' sites has set it apart from the competition.
The firm’s well-known website additions include a modern IDX home search, record-breaking sync time with MLS, and virtual tours of listed properties. The firm also provides clients with on-demand comparative market analysis (CMA) with visuals for presentations.
Other services offered by Luxury Presence include tracking website activity for SEO optimization, a reporting dashboard, and access to visitor behavior for enhancements. Social media management, on-demand ads, and content marketing are other digital services the agency offers.
Luxury Presence targets real estate professionals across the US. These include boutique brokerages, international realties, real estate brokers, and developers.
6. DA Media
DA Media is a real estate agency servicing general contractors across the country. The marketing agency is well-known for its assurance in its marketing services, promising free services if agreed-on results are not achieved within six months.
The company’s primary focus is on helping general contractors attract more businesses. DA Media achieves this using innovative digital techniques and emerging technologies, including highly targeted search engine optimization efforts.
The agency promises results within 3-6 months and has a no-pay policy if the client does not receive new business within that period. This assurance has built trust in first-time clients and widened DA Media’s client base.
Additionally, DA Media does not tie clients to a contract. Instead, services are on a month-to-month basis, and the client can stop the payments at any point.
Additionally, since the firms’ SEO efforts are primarily organic, clients opting out get to keep their search engine rankings high long after terminating services.
The firm's primary client target is general contractors nationwide, and its goal is to secure them 2-5 high-end projects per month.
7. Thrive Agency
Thrive Agency is another successful real estate marketing agency in the US that offers full-service digital marketing services.
The agency is a go-to for real estate agents seeking all digital marketing needs, including pay-per-click (PPC), content marketing, website design solutions, SEO, and conversion rate optimization (CRO).
Thrive Agency also offers comprehensive marketing audits to clients to help them identify weak areas and opportunities for growth. These could be unique approaches to attracting more business through link-building and social media advertising.
Additionally, the company offers free website checks to help clients gauge their sites' health and identify areas for improvement.
Thrive Agency works with real estate professionals across the industry, including those in construction, brokerages, and development. The agency also works with other sectors, including law and health.
8. Chatter Buzz
Charter Buzz is a full-service digital agency with clients across the US, focusing on providing clients with a full range of online marketing tools to enhance visibility and increase revenue.
The services offered include inbound marketing, paid media advertising, content creation, and audit analytics.
The agency offers firms a free digital marketing audit. These audits help brands identify areas where they may be wasting resources and find their next best opportunity to reach a broader audience.
Chatter Buzz has a diversified client base, including real estate businesses. The firm’s featured clients are realtors, brokers, and construction companies.
Are You Looking For a Real Estate Marketing Agency?
Ready to elevate your real estate marketing game?
At ICONS of Real Estate, we don’t just create marketing strategies—we craft iconic brands.
Whether you’re looking to amplify your digital presence, attract high-quality leads, or position yourself as a leader in your market, our team of experts is here to make your vision a come to life.
With a proven track record of transforming agents into industry icons, we’re committed to helping you stand out in a crowded market and achieve lasting success.
Let’s connect and discover how we can help you become the next ICON in real estate.
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