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Which Is More Profitable: Insurance or Real Estate?

difference between insurance and real estate

Both insurance and real estate present compelling investment opportunities. Both careers require a deep dive into each industry's nuances, risks, and potential returns.

Now, which is more profitable, insurance or real estate? 

Let’s explore the facts and figures to see which investment avenue holds greater potential for profitability.

How Much Do Real Estate Agents Make in a Year?

As of January 26, 2024, the typical earnings for Real Estate Sales Agents across the United States are approximately $46,014. Generally, salaries in this field range from about $44,951 to $58,528. Real estate agents earn primarily through commissions from lucrative property sales.

Several factors influence their earnings, including the agent's experience level, the volume of homes sold annually, and the fees charged by their brokerage. 

This income fluctuation potential creates opportunities for newcomers and experienced professionals to succeed in the competitive real estate industry.

How Do Real Estate Agent Commissions Work?

Evolving Commission Structures in Real Estate

Real estate commissions have long been a significant aspect of buying and selling homes, typically ranging from 5% to 6% of the final price of the sale. Traditionally, this commission is split evenly between the buyer's agent and the seller's agent. 

However, recent changes in industry regulations are reshaping how these commissions are negotiated and paid, aiming to enhance transparency and potentially reduce consumer costs.

The Change in Responsibility for Buyer’s Agent Compensation

As of August 17, home sellers are no longer obligated to cover the commissions for both their and the buyer's agents. This change stems from a settlement agreed upon by the National Association of Realtors (NAR), which has led to a new system affecting commission structures:

  • Listing agents will no longer specify the compensation for buyer's agents when a home is listed.
  • Buyer's agents will now negotiate their fees directly with their clients, the homebuyers.
  • Homebuyers seeking representation may need to pay their agents separately rather than having the fee included in the home's sale price.

These adjustments are designed to increase transparency in real estate transactions, giving buyers and sellers a clearer understanding of where their money is going.

Implications for Buyers and Sellers

For buyers, entering into a representation agreement with their agent before touring homes. During this initial meeting, they can discuss and negotiate commission rates, potentially opting for alternative fee structures such as flat fees or à la carte services. 

Some agents might even advertise their commission rates upfront, fostering a more competitive and transparent market.

On the other hand, sellers may still choose to offer commissions to attract buyer agents, but this is no longer a default expectation. Without the commission being advertised on the MLS, sellers and their agents need to communicate clearly about any incentives offered to buyer agents.

Navigating the New Landscape

To navigate these changes, both buyers and sellers need to:

  • Communicate Openly with Agents: Discuss expectations, services, and fees upfront to evade surprises later in the process.
  • Utilize Tools and Resources: Consider using real estate commission calculators to estimate potential costs and earnings based on different scenarios.
  • Stay Informed: Keep updated on industry changes to make knowledgeable decisions. Collaborating with expert consultants can offer significant perspectives.

Think of yourself as an agent representing a seller selling a $300,000 home with a negotiated commission rate of 6%. Traditionally, the total commission of $18,000 would be split evenly, with $9,000 going to both the buyer's and seller's agents. 

If you operate as a dual agent—representing both parties—you would retain the full $18,000. However, if you're affiliated with a brokerage that takes a 30% share, your earnings would be $12,600, while the brokerage receives $5,400.

With the new commission structures, this scenario might look different. The seller could negotiate a lower commission rate with their agent or opt not to pay the buyer's agent commission. 

Meanwhile, the buyer would negotiate directly with their agent, potentially agreeing on a flat fee or alternative payment model.

Benefits of the Changes

Enhanced transaction transparency allows buyers and sellers to understand where their money is going and what services they are receiving. This clarity fosters trust and confidence in the process.

Additionally, increased competition among agents leads them to offer more competitive rates or specialized services to attract clients. As a result, consumers are empowered, as they can negotiate fees upfront, enabling them to tailor services to fit their individual needs and budgets.

You might also enjoy these recommendations: Marketing Plans for Real Estate Listings

What Type of Real Estate Is the Most Profitable?

According to a report by Time Magazine, two of the most profitable types of real estate are residential and commercial properties. These sectors offer diverse opportunities for you to capitalize on.

Additionally, you can explore other lucrative avenues, such as short-term vacation rentals, Real Estate Investment Trusts (REITs), wholesaling, and house flipping. Each of these niches presents unique advantages and challenges, allowing you to diversify your portfolios and maximize your earning potential.

More Ways Real Estate Agents Make Money

real estate commission

Apart from the commissions, there are other income streams for real estate agents to explore.

You can earn referral fees by directing clients to other agents or realtors. Secondly, you can leverage the power of digital media by starting a podcast focused on real estate topics.

Hosting discussions on market updates, home-buying tips, and interviews with industry experts not only adds value to listeners but also provides opportunities for monetization through sponsorships and advertisements.

Lastly, as you gain experience and authority, you can offer training and mentorship programs. You can impart your knowledge and expertise with ambitious real estate professionals while generating additional income streams.

How Much Do Insurance Agents Make in a Year?

So, how about being an insurance agent?

Again, according to Indeed, the average annual salary of these professionals in the US is $67,139, which is $5,595 per month. This figure varies depending on factors such as experience, the type of insurance sold, and the individual agent's sales performance.

How Are Insurance Agents Paid?

Insurance agents make money through commissions from selling insurance products like real estate agents. As mentioned, these commissions can vary greatly depending on the type of insurance they sell.

For example, agents earn about 5% to 10% of the premiums on car and home policies. Commissions on life insurance are generally more attractive, and they can range between 40% and 120% of a policy’s premiums during the first year.

Health insurance commission rates are similar to car and home policies, ranging between 5% and 10% of the policy’s total first-year premiums.

Other Ways Insurance Agents Make Money

Apart from the commissions they receive, how do insurance agents make money through basic salary and profit sharing?

Salaried insurance agents earn a pre-determined amount agreed upon with the insurer or agency for the year. However, their performance is still contingent on their ability to sell policies.

Also, some insurance companies offer profit-sharing programs for partner agencies. When these agencies meet specific revenue targets, insurers typically reward them with a percentage of written or earned premiums as a bonus.

These additional income streams allow insurance agents to bolster their earnings beyond commission-based compensation.

The Verdict

So, who makes more money: an insurance agent vs real estate agent? Based on the explanations above, it’s easy to see that real estate agents generally have higher earning potential compared to insurance agents.

With an average annual income of $99,501, real estate agents out-earn their counterparts in the insurance industry, whose average annual salary is $67,139.

Furthermore, real estate agents benefit from diverse revenue streams, including commissions from property sales, referral fees, podcast monetization, and training programs.

In contrast, insurance agents primarily rely on commissions from policy sales, supplemented by basic salary and profit-sharing arrangements.

The scalability and versatility of income sources in real estate offer agents greater opportunities for financial growth and success in their careers compared to insurance agents.

This comparison highlights the differences between a real estate agent vs insurance agent, showcasing the potential advantages in the real estate sector.

Interested in Becoming a Real Estate Agent?

Now that it’s clear which is more profitable, insurance or real estate, take the next step toward a rewarding career.

With higher earning potential and diverse income streams, becoming a real estate agent offers greater financial success and professional fulfillment opportunities.

Contact us here at Icons of Real Estate, be part of our community of real estate experts, and have access to valuable resources, training, and support to help you thrive in your real estate journey!

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About the Author

Tomás Fonseca is the host of two popular podcasts in the real estate industry, including the Icons of Real Estate Podcast and the Ardor RE Marketing Podcast.

Known for his charismatic hosting style and infectious positivity, Tomás brings his Portuguese charm to all of his interactions, making him a beloved figure in the community. Tomás loves to travel and to deliver high-quality content and valuable insights to his listeners.

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